When it comes to ready-to-wear 70s costumes, you basically have two style choices: Hippie or Disco Styles. We’ve picked some of our favorites modern-day takes on the era so you can dress up and get on down!
Vintage beauty & fashion
Hilarious vintage ads from the ‘60s to ‘80s show how brands used humor, awkward charm, and bold claims to sell just about anything.
Explore teen fashions through the decades and see how high school style shaped identity, cliques, and culture from the 1930s to the 1970s.
Keds sneakers have been a go-to for generations. See how this classic shoe evolved from 1916 to the 1980s with vintage styles, ads and fun throwbacks.
Remember Village Lip Lickers? These retro flavored lip gloss tins from the ‘70s and ‘80s are back in the spotlight with a nostalgic look at their history.
Companies promoted it. Celebrities touted it. Everyday people paid attention, and then spent hours in the sun, trying to get the perfect suntan.
Here are some vintage tips for how to tie-dye clothes, right from the 60s & 70s. The results are vibrant patterns, from geometric to lush organic effects.
Whether for a day at the beach or in the pool, these inflatable vintage pool floats and loungers gave people of all ages a new way to enjoy the water.
’70s hairstyles were feathery – shiny – bouncy. Here are some real vintage tips from salon experts so women in the disco decade could always keep their hair stylish.
The history of Levi’s jeans shows that the power of a really good idea – like super-durable clothing that people like to wear – can make for a business that stays strong for more than 160 years.
Prell shampoo was popular since its introduction in the 1940s, and was best-known for being bright emerald green. Here, see how the product – and the brand’s message – changed from the ’40s to the ’80s!
Have a look at these 70s fashions, and then tell us: Are couples who dressed in matching unisex clothing sweetly romantic or just cheesy?
Not only would these vintage sexist ads not sell well today, but they’d also cause a huge social media backlash. See 50 of the most obnoxious examples here.
For more than 100 years, if you needed a new pair of sneakers or sandals, oxfords or saddle shoes, you had to visit one or more vintage shoe stores. Through more than 100 photos, see what it was like!
Take a look back at some sweet vintage Christmas dresses for little girls from the 60s and 70s captured in vintage ads and photos.
The iconic Breck shampoo ads were meant to look sweet & wholesome, and a few of the Breck Girls went on to become famous actresses. Take a look!
What did vintage Target stores look like? Take a look back here at dozens of in-store pictures from the company’s start in 1962 through the end of the 20th century!
Look back at these 70s outfits for girls and relive the polyester & bell bottoms, plaids & dots, florals & stripes, denim & corduroy, gingham & seersucker and much more.
Teens and girls were wild about having blonde hair in the ’70s, trying at-home methods and a variety of new products to lighten and brighten their hair.
Take a look back at dozens of vintage gift sets for men from the ’60s, with popular aftershave, cologne, shaving sets and other grooming products.
See how dress styles have evolved from the 1600s to the 1990s Explore the evolution of dress styles from the 1640s to the 1990s, beginning
Take a look back at vintage Wal-Mart history, from a modest 5 & 10 store to a global retail behemoth, through innovations and key moments that redefined shopping and turned into today’s massive Walmart chain.
Step into a time capsule of fitness with this look back to the 1970s, an era when exercise equipment began its invasion into the American
Check out the wide variety of 70s shoes available for women — as well as 70s-inspired modern options you can buy today!
Check out this collection of vintage Lip Smackers ads, featuring delish fruity flavors (like a drool-worthy watermelon!) and those of popular sodas, including Dr Pepper, Crush orange soda, Hires root beer, 7-Up and others.
Indulge in a nostalgic journey with Figurines diet bars, the crispy, low-calorie delight from the 70s and 80s that were discontinued in the 90s, leaving dieters frustrated forevermore.
These old-school vintage blow dryers from the seventies were more than just hot air – the handheld tools could dry! Style! And came in retro-popular colors like yellow, orange and baby blue.
Love’s Baby Soft hit the market in the mid-’70s with a creepy ad campaign with lines like ‘that irresistible, clean-baby smell, grown-up enough to be sexy’ and ‘innocence is sexier than you think.’ So how did America respond?
Mood rings were incredibly popular pieces of jewelry in the mid-1970s – a colorful fad. So did the rings actually work? What do the mood ring colors mean? Find out here!
America flipped over Farrah Fawcett’s famous feathered hair back in the seventies, and the trendy retro Farrah hairstyle was copied by millions of women. See lots of pictures of the style, and find out how they created the look!
Cowboy boots are more than just footwear; they symbolize tradition, individuality, and the spirit of adventure. Have a look back at how the styles have evolved.
The distinctive style of 70s prom dresses marked a move from the structured elegance of the 1960s to a more relaxed, romantic aesthetic. Take a look!
Take a tour through our vast collection of vintage Ray-Ban sunglasses, and see how this brand has been shading our eyes with style for nearly a century.
See some long-forgotten photos of today’s celebrities before they were famous – young stars who paid the bills with modeling gigs until they hit the bigtime.
Making a splash in 1970, Avon Small World dolls weren’t your ordinary collectibles. See what made them so extra special!
Hang Ten clothing made a splash in the 1960s, 1970s and 80s, serving up a healthy dose of California beach culture to a country —
Guys were kicking it at the office and at the disco in 70s men’s shoes
Take a peek at how 70s teenage fashion helped shape styles as we know them today!
From awful double entendres to horrible diseases to the just plain bizarre, here are some vintage bad product names that used to appear on grocery store shelves.
This collection of advertisements captures the evolution of vintage press-on nails from their inception to the end of the 20th century.
Throughout the 20th century, the nursing profession and vintage nursing uniforms evolved in step with society.
Let’s consider for a moment the soap on a rope phenomenon — a peculiar fusion of the useful and the whimsical that once occupied a
With their daring cuts and bold designs, 1970s swimwear wasn’t just about catching some sun – it was about making waves.
Vintage sequined dresses were popularized as the signature look of glamorous Motown groups like The Supremes and became a top party fashion in the 1960s.
Here’s a look back in time to see some of the popular old bar soap brands from decades past – many long forgotten, and some that still are available to this day!
Here, see how 1970s lingerie, bras, panties, girdles, and shapewear looked back in the day, along with the broad range of colors and patterns that were available!
Here is a look back at more than 100 vintage fragrances for women – 70s perfumes, colognes, eau de toilettes and more – delicious aromas from the decade of disco.
For decades, guys have been styling their hair with products made just for them. Here are some of the hottest brands of vintage men’s hair products!
The year 1970 marked the beginning of a new decade — and fashion was undergoing a significant transition. The styles of the 1960s were still
Take a trip back to the land of ‘lather, rinse, repeat’ with this collection of vintage 70s shampoos – and the many brands and fragrances popular back then.
As long as antique buttons have adorned our clothing and shoes, people have been collecting them. Made from a multitude of materials – from metal to bone, wood to plastic – buttons are miniature pieces of everyday history.
Despite a few years of controversy, Brooke Shields stayed a successful actress and fashion model – even adding author to her resume – and has continued to work in the entertainment industry as a remarkably well-grounded and former child star.
Both gaucho pants and culottes have a wide, flowing cut — and that can make them look very similar at first glance. But there are some key differences!
70s hot pants were a super popular but short-lived clothing trend in the earliest part of the decade. But what were they? They were basically shorts, but with a few important differences. Take a look!
Unlike some other vintage beauty products, makeup crayons and pencils never went away — which means you can recreate some of these 70s makeup looks for yourself.
Check out dozens of the most popular styles of 60s and 70s belts and belt buckles, and see how they continue to inspire fashions today!
Do you remember tasty vintage Maybelline Kissing Potion, Kissing Glosses, and more from the 70s & 80s that came in mouthwatering flavors like strawberry, bubblegum, peppermint & watermelon?
If retro and vintage fashion are your thing, check out these seven fantastic styles of footwear styles from the past! Featuring laces, T-straps and buttons,
Introduced in the late 1970s, Underoos were a popular brand of colorful children’s underwear featuring characters from popular franchises like Batman, Superman, Wonder Woman and Star Wars.
Ayds candy debuted in the 40s, and was basically a piece of caramel or fudge that contained an appetite suppressant. For years, the diet candy called Ayds was a big seller… and then came AIDS.
What was one of the hottest style trends of the seventies? It was the shawl, y’all! See several vintage 70s shawl styles here, straight from age of disco.
No longer just a throwback costume accessory, old-school go-go boots and other mod-style boots are back in style – no doubt facilitated by the resurgence
What was the retro pastel eye makeup look all about? Making the eyes look big and soft by creating a natural look with pale eyeshadow shades. See it here!
If the best colognes for men in the middle of the last century were the most popular and heavily advertised, well, we’ve found a few of them for you here!
In the beginning, The Gap was a completely different store – selling only Levi’s and music. Through dozens of pictures, see how vintage Gap evolved and came to be known for so many trendy styles!
In the sixties and seventies, when it came to vintage mini dresses and miniskirts, the rule was short and sassy! If you want to recreate these retro clothing fashions, here’s where to begin.
The 70s were a weird decade for fashion, and even men’s vintage suits from this era ranged from staid & conservative to wild & crazy. Check out our collection!
In the 1960s, 1970s and 1980s, anyone who wanted to give their hair a healthy, voluminous bounce could get it with the help of vintage hot rollers like these.
Red, pink, gold & beyond – See the top vintage nail polish brands and colors from the 20th century, with shades & styles from decades ago – see how manicures have changed over the years!
Love vintage fashion? This is the book for you! Each of the 48 full-page images inside Groovy Fashion of the 70s was carefully chosen from thousands of fashion illustrations published between 1970 and 1977!
Qiana was a silk-like fiber introduced by DuPont during the late sixties, and often used in high-end and designer fashions. See how it looked in some beautiful vintage Qiana fashions from the 1970s here!
Years ago, companies promoted all kinds of vintage freebies and low-cost mail-in offers, usually requiring some boxtops or proof of purchase. Look back at some of the premiums from the 1960s, 1970s and 1980s!
Macho cologne for men was released in the 1970s, and was a retro disco-era fragrance available in musk oil, aftershave, spray cologne, deodorant – plus that seventies staple, soap-on-a-rope.
Look back at these cute vintage Tinkerbell manicure kits, BO-PO (Brush-on, peel-off) nail polish and other beauty treats marketed to little girls back in the ’70s and ’80s. Lots of memories here!
Even though permanents had been available for years, in the 1970s, home perms became easier and more affordable than ever as new products and formulations gave people more hairstyle options.
After years of living in casual separates, these stylish women’s suits from the ’70s offered a new way to dress: in a suit jacket and skirt or pants made for each other, with a tailored menswear-like flair.
Vintage Famolare shoes were easy to spot – they had that signature wavy sole, and sometimes wedge heels that elevated the wearer by four inches. Walk down memory lane here!
What were women wearing in 1973? See the trendsetting vintage 1970s dresses, miniskirts, maxi skirts, rompers, A-lines, shifts, empire styles and more!
When vintage Dial Soap debuted in the late forties, one of their selling points was ‘Dial smells good — not strong, not sissy.’ See how the product – and the message – changed over the years!
When you look at these vintage Longines watches, think back to the era when wristwatches were as ubiquitous as our phones today – and almost as important.
With styles ranging from glamorous to groovy, these vintage 1970s watches helped Americans of all ages keep good time throughout the seventies and beyond.
In the ’60s and ’70s, these vintage ads for stylish vintage Foster Grants sunglasses featured many of the most popular stars of the era – from Raquel Welch to Mia Farrow, Peter Sellers to Robert Goulet.
Each of the 48 full-page images in Vintage Women Coloring Book #9: Fashion Art of the ’70s was carefully chosen from thousands of fashion illustrations published between 1970 and 1977.
Anita Shops was a small but popular shop for women’s clothes, starting in the ’50s through the ’70s. Here’s a look at some of their vintage fashions!
Priscilla Presley wasn’t just the former wife of mega-star Elvis Presley – she was a model and actress in her own right, and has the receipts to prove it.
Here’s a look back to the days before handheld blow dryers were common, when you needed fancy salon-style vintage hair dryers to get your look just right!
The secret of ’70s hairstyles for men wasn’t just more hair. It was cleaner hair, blown dry – to give it bulk and body it out.
Remember those wood-soled vintage Dr Scholl’s Exercise Sandals, and their flexible counterparts? Take a look back at the slip-on shoes that were so stylish!
Take a look back a few decades to when these cute vintage plastic bangle bracelets were fashionable accessories for women and juniors!
Take a look back at dozens of vintage gift sets for women from the ’50s, ’60s & ’70s, filled with fancy fragrances, makeup, skincare products & more!
Why were vintage Biba clothes so popular, even among celebrities like Twiggy and Mia Farrow? Part of it was that its mini-clothes could be bought on a mini-budget.
These sweet bandana baby clothes are wearing tops made from the kind of cotton scarves you can buy anywhere. Here’s how to make these outfits from 1977!
Talk show host Johnny Carson created a line of suits in the seventies – mostly all polyester, and they came in dozens of different colors and styles.
Take a look back at more than 100 antique stickpins, from the simple gold and silver pins to those with pearls, diamonds, opals and other precious gems.
These inexpensive, stylish clothes and these funky, fun accessories from the ’70s were just perfect for her to wear in the summertime.
Gee, Your Hair Smells Terrific shampoo & conditioner are extra rich, extra thick — so it leaves your hair shiny clean and fresh. Slightly spicy. Slightly flowery. And ready for compliments.
Old-fashioned Granny squares are easy to do and multiply so fast, you can turn out an afghan fast. And since you crochet a square at a time, you can carry them anywhere.
With the vintage Growing Up Skipper doll, if watching a little girl grow up into a bosomy teenager seemed a bit much, just turn her arm back and she’s cute and young again.
