Remember these popular bar soaps from the ’60s & ’70s?

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Popular bar soaps from the 60s and 70s

Note: This article may feature affiliate links to Amazon or other companies, and purchases made via these links may earn us a small commission at no additional cost to you. Find out more here.

Here’s a look back to the sixties and seventies to see some of the popular bar soaps from the ’60s and & ’70s (and a few others that, well, existed).

Natalie Wood for new Lux bar soap (1960)

Wonderful new beauty lather now in New Lux… it actually helps purify your skin!

Now — you don’t have to let skin troublemakers damage the fresh, clear look of your complexion!

“Marvelous for keeping my skin clear!” – Natalie Wood

Natalie Wood, co-starring in “Cash McCall” — a Warner Bros Production

ALSO SEE: The most famous actresses of the ’50s & ’60s used Lustre-Creme shampoo

Natalie Wood for new Lux bar soap (1960)


New Lux, in five cosmetic colors (1962)

Now… three beauty bands go deep into new Lux… It’s moisturizing creamy leather says: “Forget your dry skin worries!”

It looks different — it is different! Each time you wash, this heavenly New Lux releases wonderful Moisturizing Creamy Lather.

Now you can forget your dry skin worries — the gentle Lux lather is so rich, so soothing. It moisturizes your skin in a way no cream ever, ever has. Try New Lux! Your skin has never known a soap so luscious!

Vintage Lux soap with beauty bands (1962)


CAMAY soap with the finest cold cream (1960s)

In a man’s world, woman needs… CAMAY, for the skin men can’t ignore.

You’ll be a little lovelier each day with fabulous CAMAY.

Camay with finest cold cream… and that exclusive perfume from Paris worth 9 guineas an ounce.

Camay soap bars from the sixties


That Ivory look — simply delicious… a fresh, clear, sparkly look to your face. (1961)

You can’t imagine how pretty your complexion can be till you start using mild Ivory Soap daily… gentle enough for a baby’s skin. 99-44/100% pure. More doctors advise it for babies’ skin, and yours, than any other soap.

Vintage Ivory Soap bars (1961)


Pink and blue Princess Dial soaps (1960s)

(aka Dial Soap for women) The soap with special moisturizing cream to protect your skin against dryness

Vintage pink and blue Princess Dial soap (1960s)


New Pink Dove soap (1960s)

Darling, I’m tickled pink all over — I’m head over heels in new Pink Dove!

Yes, darling, Pink Dove! New pink color, heavenly new fragrance — same creamy Dove formula.

DON’T MISS: 28 vintage pink bathrooms: See some wild bubblegum-era midcentury home decor of the 1950s & 1960s

Pink Dove soap from the 1960s


New Lilac and Lemon Creme Sweetheart soaps (1965)

New Lilac Sweetheart and Lemon Creme Sweetheart have more than lush colors recommend them. Each one has its own fragrance to match!

Lilac Sweetheart actually smells like a big armful of lilacs. Lemon Creme Sweetheart has the fresh scent of lemon.

And both are enriched with Lecithin, nature’s own precious moisturizer. The one that softens and smooths your skin with its rich lather. All this in the elegant oval-shaped bar that’s hard-milled to last and last.

Choose the new color that looks best in your bath and linger in the lovely fragrance of fresh lilacs or the lightness of lemon.

ALSO SEE: 60 vintage ’60s bathrooms: Retro home decorating ideas

Retro sixties Sweet Heart bar soap 1965 (2)

Retro sixties Sweet Heart bar soap 1965 (1)


New Pink Safeguard. New White Safeguard. (1967)

(Look for the color stripe on the box.)

Now there are two more ways to get the best possible deodorant protection.

Safeguard now comes in three colors. Like our original beige bar, our new pink and white ones are the mildest soaps possible.

And all three contain the best bacteria-fighting formula ever put into a deodorant soap. No soap protects better. In any color.

Vintage pink, white and yellow Safeguard bar soap (1967)


The startling thing about Sing is the way it makes you feel about yourself. (1968)

Perhaps cleaner than you’ve ever felt before. Confident. Somehow freer. Like you want to tell the world all about it.

Sing with Dermadane-9 is a new kind of deodorant soap. It’s specially formulated for deep pore cleaning. 

Sing’s rich deodorizing lather plunges deep deep into every pore to gently remove clogging residue and the cause of body odor. You’ll feel refreshingly clean and you’ll stay that way hour after hour.

For the pure joy of feeling cleaner, try Sing. The new kind of deodorant soap that cleans deep. Try Sing for the pure joy of feeling cleaner.

MORE: 50+ sexist vintage ads so bad, you almost won’t believe they were real

Sing soap, for the pure joy of feeling cleaner (1968)


Stop ‘oily-skin’ blemishes (1969)

Sayman vegetable wonder soap (a most effective Special Purpose Soap) makes the creamiest lather ever!!! …to get deep, deep into your pores, to wash away the cause of so many skin blemishes.

Guaranteed to leave your skin fresh and kissing sweet. And Surprise! Sayman doubles as the richest shampoo you ever had.

Vintage Sayman soap (1969)


Phase III deodorant cream soap (1967)

You’d have to bolt a deodorant bar and a cream bar together to get the deodorant and cream that’s in one bar of Phase III.

Lever Brothers’ new Phase III has the mildness that’s missing from deodorant bars and the protection that’s missing from cream bars.

Phase III soap (1967)


Cashmere Bouquet soap (1972)

Naked Joy. Bathe in a bouquet of lasting loveliness. Smooth your skin in a swirl of garden fragrance.

Cashmere Bouquet soap (1972)


Aren’t you glad you use Dial! (1972)

Don’t you wish everybody did?

A Dial shower keeps you fresh all day long. Because Dial works, from morning to night, to get rid of bacteria that cause odor.

SEE MORE DIAL: Vintage Dial Soap: See what they said those bars of soap could do

Aren't you glad you use Dial soap (1972)


Bring yourself back to life. (1978)

Anne Cunningham has to bring herself back to life… fortunately she discovered Coast deodorant soap… the eye opener… a crisp exhilarating scent, and handfuls of bubbly lather… make you feel more than clean. It actually brings you back to life.

Retro blue Coast bar soap (1978)


Zest soap: Zestimonial. (1978)

My soap: I see a film on the side dipped in my soap. It looks like I’m not getting as clean as I thought. If it’s on the picture, most likely it’s going to be on my body also. It bothers me!

Zest: The Zest side looks clean. I went home and tried Zest. Zest gave me a lot of lather. I rinsed and one time did it. I feel cleaner. My body feels like my picture looked. Clean. I’ll buy Zest. I like it.

The above sentences are excerpts taken from hidden camera interviews of Linda Jackson. At that time, we asked her to bathe pictures of herself, like the ones above, in her favorite soap and Zest. We also asked her to try Zest at home. She found out Zest made her feel cleaner than her soap.

Try Zest. Like Linda Jackson, you’ll feel cleaner and fresher than with soap.

Zest bar soap from 1978


Should you use a soap made for sensitive skin? (1979)

(Even if yours isn’t)

Maybe you don’t have problems with your skin very often. Then why should you even think about using a soap specifically formulated for sensitive skin?

There’s a very good reason.

A soap that is pure enough, mild enough and safe enough for sensitive skin is bound to be good for yours.

Neutrogena is just such a soap. It was made originally for sensitive skin. We use only the finest quality ingredients on the market when we make it.

Neutrogena is uniquely formulated to rinse off completely, so it leaves no potentially-irritating residue on your skin. It’s been recommended for years by doctors to patients who otherwise couldn’t use soap.

We believe you can’t buy a finer soap for skin care than Neutrogena. And now you can find it in four formulas, adapted for different skin types. So whether you have a skin problem or just don’t want one, give your skin the best care you can.

Consider Neutrogena soaps, developed for sensitive skin. One of them is bound to be good for you.

ALSO SEE: Vintage liquid hand soaps: Why lots of people gave up bar soap in the ’80s & ’90s

Vintage seventies Neutrogena clear soap (1979)

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