See more than two dozen examples of vintage makeup, showing the evolution of blue eyeshadow from the ’50s to the ’80s. As you will see, sometimes it works… and sometimes it really, really doesn’t.
Girls who grew up in the late 1970s and early-to-mid 1980s: Do you remember these little ‘Lip Lickers’ brand of lip glosses that came in metal slide-top tins?
Look back at these vintage Tinkerbell manicure kits and other beauty treats marketed to little girls back in the ’70s. Lots of memories here!
If you want that gorgeous, ingenue-like retro makeup style popular in the ’60s and ’70, here’s how to apply false eyelashes just like they did back then!
What was the retro pastel eye makeup look all about? Making the eyes look big and soft by creating a natural look with pale eyeshadow shades. See it here!
To see where each shadow color should go for the different eye looks, just follow the diagrams.
Here’s an interview with Wonder Woman actress Lynda Carter from 1980, when she was just about to star in her own CBS special – and just before she started to model for Maybelline makeup.
Vintage Maybelline Kissing Potion, Kissing Slicks & Mini Kissing Stick – different ’80s lip glosses in mouthwatering flavors like strawberry and cherry.
See the kind of tips that millions of women used to get the beautiful and stylish 1920s eye makeup in the age of flappers, jazz clubs & speakeasies.
Here’s our collection of vintage Lip Smackers ads, featuring delish fruity flavors (like a drool-worthy watermelon!) and those of popular sodas, including Dr Pepper, Crush orange soda, Hires root beer and 7-Up.
These fantastic samples of eye makeup are the creations of Pablo, Elizabeth Arden’s makeup designer, and are done in a variety of techniques.
Eva’s Visit to Fairy Land By Louisa May Alcott All Fairy-Land was dressed in flowers, and the soft wind went singing by, laden with their
Choose from a scandalous array of makeup pencil colors, and don’t be surprised if you produce a masterpiece. Here are six different ways to get an authentic vintage ’70s look!
Start 1982 with a to-the-minute layer hairstyles like the ones shown here for short, medium, and long hair – plus four new makeup looks!
109 colors of nail polish from 1981, from Super Platinum to Spunsugar Pink to Blackberry. The professional nail enamel you can use at home. Dries fast. Looks wet. Stubbornly resists chipping.
From the scrubbed to the sensational look, here are some expert makeup and beauty tips on how to do your own ’70s-style makeover!
How to turn your angel into a tiger with Karo Syrup You can create a lot of fun faces this Halloween. It’s easy with Karo
Choose the style that suits your hair type — we’ll tell you how to make it work for you!
To most American women, lipstick is a form of clothing; without it, they feel undressed. In 1946 alone, American women spent an estimated $29,200,000 for 5000 tons of lipstick.
Colleen Moore face powder from the Owl Drug Co. The cosmetician, like the artist, dreams of his master creation. Darnee had given us Colleen Moore
Winning new look When Kim Seelbrede, Miss USA 1981, asked us to give her a glamorous new look that would be easy to manage, versatile
A new age of cinema celebrities While fame itself was nothing new in the 1920s, the recent introduction of moving pictures had transformed the very
Photoplay’s own Beauty Shop Radio’s “Dr. Susan” (Eleanor Phelps) undertakes to remodel an “ugly duckling” — with results that will help you, too The
This highly-misunderstood process of applying make involves a lot more than just putting “a dab o’ powder” on your nose. Here, a top stage star from 1913 gives you her makeup secrets.
Clowns: Their makeup is an artistic expression of their own special traits When a tent full of circus lovers erupts with laughter at the sight
Get unforgettable ’50s eye makeup with these vintage beauty tips straight from the fifties! Find out the best ways to use eyeshadow, liner, mascara & more.
4 new slick tricks: LipSlicks by Max Factor These are the tinted glosses that slick your lips. This is the brush of satin-y sable that
10 fast pre-party beauty tips The guests are arriving imminently and you’re still arranging the flowers rather than yourself. Here are 10 instant face-saving beauty
Wife preservers The telephone can be a wife’s best friend. Helps her get everything done! Saves her wrinkles. Saves her time. Saves her budget, too.
Paas Make-Up Kits put smiles and safety into Halloween PAAS MAKE-UP CAN’T BLOCK VISION LIKE SOME MASKS Why are little clowns and parents wearing big smiles
Can you recognize fashion when you see it? … or does our name get in the way? Cutex, actually Cutex, flips fashion on its
Kissing Potion: New! Flavored roll-on lipgloss Shines up lips. Shines up lipstick. Outshines pot gloss and stick gloss by a smile. Rolls on a clean, sleek,
The 12 ways of Christmas by Clairol Now you can give any girl any gift here! (all you need to know is the color of
3 steps to sensational! When Donna Famularo, a secretary, told us she wanted a more sophisticated look, we saw what she needed: shorter hair, wavy
Stefanie Powers talks about her makeup: “It’s MoistureWear. And it’s gorgeous!” “There’s a promise in the name MoistureWear. And MoistureWear makeup keeps it — with
Spring make up by Alicia Hart, NBA Staff Writer Revise your technique of makeup application when you switch to the innocent pink shades of powder and
Great cut that won’t quit! Perfect for Judy Baer, an exercise instructor — or anyone who’s active. It holds its own all day, converts in
Rose petal lips is fashion’s newest fad on Pacific coast Real “rose petal” lips are feminists’ latest fad in Los Angeles. Miss Margie Wilson, a
That healthy glow is sought by 1943 beauty by Alicia Hart The American beauty of 1943, says one of Fifth avenue’s most eminent experts, will
Great performance! That’s what Nancy Daniels, an actress, wanted in a hairstyle — she races to and from auditions, acting classes, and temporary office jobs
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Note: ClickAmericana.com features authentic historical information, and is not intended to represent current best practices on any topic. Material on this site is provided for education, criticism, commentary, cultural reporting, entertainment, historical reference, and news reporting/analysis.
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