Fantastic, fashionable and flamboyant eye makeup from 1965
Flamboyant designs open new worlds for makeup: Here's art in your eye
This is the year of the eye. The orb and its surroundings are getting more at... Read more...
Lipsticks by the millions: How the makeup was made (1947)
To most American women, lipstick is a form of clothing; without it, they feel undressed. In 1946 alone, American women spent an estimated $29,200,000 for 5000 tons of lipstick.
A silent star’s makeup: Colleen Moore face powder (1928-1929)
Colleen Moore face powder from the Owl Drug Co.
The cosmetician, like the artist, dreams of his master creation. Darnee had given us Colleen Moore fa... Read more...
Lip Smackers from Bonne Bell (1973-1983)
Dubbed "The world's first flavored lip gloss," Lip-Smackers made their debut in 1973 with flavors of Strawberry, Lemon and Green Apple -- and so began... Read more...
Kissing Potion, Glosses & Fresh from Maybelline (1980s)
Promise Roger your strawberry kisses (1981)
There are plenty of flavors left for Richie, Fred, David, Bob...
Shiny, delicious flavors like Mighty ... Read more...
Miss USA 1981’s winning new look (1982)
Winning new look
When Kim Seelbrede, Miss USA 1981, asked us to give her a glamorous new look that would be easy to manage, versatile too, we started... Read more...
120+ gorgeous, glamorous actresses of the 1920s
A new age of cinema celebrities
While fame itself was nothing new in the 1920s, the recent introduction of moving pictures had transformed the very... Read more...
Vintage mascara from the 1920s
Viola Dana Reveals the secret of her beautiful eyes (1926)
Miss Dana, world-famous for the beauty of her expressive eyes, accentuates the lovely swee... Read more...
Beauty tips for an ugly duckling (1939)
Photoplay's own Beauty Shop
Radio's "Dr. Susan" (Eleanor Phelps) undertakes to remodel an "ugly duckling" -- with results that will help ... Read more...
Makeup secrets from actress Blanche Bates (1913)
"Making up" with famous stars
This Highly-Misunderstood Process Involves a Lot More Than Just Putting "a Dab o' Powder" on Your Nose.
By Idah Mc... Read more...
Clowns: Makeup an artistic expression (1949)
Clowns: Their makeup is an artistic expression of their own special traits
When a tent full of circus lovers erupts with laughter at the sight of a... Read more...
Makeover: Making the most of your eyes (1978)
Makeover #12: Making the most of your eyes
Path Thomee, secretary to Good Housekeeping's Editor-in-Chief, applies makeup more expertly than many ... Read more...
4 new LipSlicks by Max Factor (1967)
4 new slick tricks: LipSlicks by Max Factor
These are the tinted glosses that slick your lips.
This is the brush of satin-y sable that smooths the... Read more...
The ‘supermarket’ is the latest in modern convenience (1959)
The old-fashioned forerunner of this supermarket may have carried a little of everything available in its day, but it certainly never approximated its modern-day counterpart!
Rainbow eyes are the latest Hollywood fad (1955)
Rainbow eyes are the latest fad in Cinema City today
Hollywood and Grapevine: Rush for the paint pots, gals, and get your rainbow eyes!
It's the l... Read more...
Makeover: Step-by-step guide to a new you (1978)
Step-by-step guide to a new you
From the scrubbed to the sensational look, with expert tips on how to do your own makeover
It's true, of cours... Read more...
10 fast pre-party beauty tips (1972)
10 fast pre-party beauty tips
The guests are arriving imminently and you're still arranging the flowers rather than yourself. Here are 10 insta... Read more...
The telephone can be a wife’s best friend (1967)
Wife preservers
The telephone can be a wife's best friend. Helps her get everything done! Saves her wrinkles. Saves her time. Saves her budget, too. ... Read more...
Putting a new face on Halloween: Paas makeup kit (1985)
Paas Make-Up Kits put smiles and safety into Halloween
PAAS MAKE-UP CAN'T BLOCK VISION LIKE SOME MASKS
Why are little clowns and parents wearing b... Read more...
False beauty: New eyelashes by Maybelline (1967 & 1972)
Newest eye-dea from Maybelline... it' a natural. (1967)
Now... Maybelline Natural Hair Lashes are here. The "great fake" look is out. Like every beau... Read more...
Lynda Carter Maybelline mascara expert Q&A (1987)
Lynda Carter: Beauty secrets
Q: My lashes seem skimpy. What can I do to make them look fuller?
A. The right mascara and the way you apply it can m... Read more...
New Shiny Eye-Liner, only by Max Factor (1967)
This is your first look at the most exciting eyeliner since eyeliner!
It's shiny! Max Factor's flashing new, dashing new eye-liner stays shiny even a... Read more...
Cutex lipstick flips fashion on its ear (1967)
Can you recognize fashion when you see it?
... or does our name get in the way?
Cutex, actually Cutex, flips fashion on its ear with... Read more...
New Glimmerick Sunshine Pales eyeshadow (1969)
New Glimmerick sunshine pales
You get a sunshine pale. He'll build a sandcastle.
Little pails heaped with Glimmerick Water-Color Eyeshadows. Each ... Read more...
Glimmerick eye polish & eye paint makeup (1967)
Glimmerick: The first colorific eye paint
Trues up blue eyes. Jades up green eyes. Velvets up brown eyes.
Take a little brush and paint up your ey... Read more...
A weekend of eye looks: Aziza eye shadow trio (1982)
Aziza's eye Shadow Trio makeup
Aziza demonstrates how to get a weekend of eye looks with one Shadow Trio.
You can get terrific eye makeup mile... Read more...
