’70s clothes for girls from the 1973 JC Penney catalog

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70s clothes for girls from the 1973 JC Penney catalog

’70s clothes for girls: Moms will think their girls are cute in everything

Will mothers think their kids are cutest in pique dots and pique plaids?… Or in prints with rabbits, bears, carrots, castles, squirrels, mushrooms, and pears?… Or in brushed denim bottoms with cowboy tops?… Or in ice cream colors? Porcelain colors? Country kitchen colors?… Or in crinkly plaids, mosaic plaids, glen plaids, tartan plaids, corded plaids? Or ginghams, seersuckers, corduroys and knits, all in carefree polyester and cotton?

Mothers will think their kids are cutest in everything that’s new for Spring ’73.

– From the Longview News-Journal (Longview, Texas) – March 18, 1973

The gallery of ’70s clothes for girls (1973)

Click on any image below to see larger catalog pages with these stylish ’70s clothes for girls, and to start the slideshow!


See young Jennifer Connelly before she was famous (1982)

’70s clothes for girls: She’s all girl at heart

Who’s the little girl batting home runs on the neighborhood team; sharing her dreams with Raggedy Ann; forming a clubhouse called “Girls Only!”?

It’s the same little girl who asks for a bedtime story, cuddles with Dad in his lounge chair and looks the prettiest at those happy birthday parties. She’s a daughter, granddaughter, niece, godchild — she’s everyone’s number one sweetheart.

Spiffy sport dresses flaunt her carefree spring feeling. Jean dresses can be worn over pants or on their own; baseball dresses take on, or off, short zippered jackets; and sleeveless sundresses may show-off matching bloomers.

After the playground and schoolyard comes time for how-old-are-you-now parties. And, pretty dressy dresses come in many flavors.

Packed with posies and soft ice cream plaids, the styles are yummy. The variety includes tunic shirtwaists with bow tie backs, full-skirted puffy sleeve dresses with peter pan collars and belts, smocked pinafores with ruffly icings.

Little misses are loyal to their navy blues and sailor whites, Middy collars and nautical emblems spark pinafores, short and long dresses and good classic blazers.

Gals are going all out for fresh costume looks. Smocks, baseball and short cropped jackets make it over cuffed pants. Blazers, classic and wraparound coats make it over one and two-piece dresses.

How do they make it? With windowpane, houndstooth and seersucker checks, floral and storybook prints, soft pastel plaids. Solids make it in cotton candy colors.

70s clothes for girls from the 1973 JC Penney catalog

There’s a shirt tale to be told, and she tells it very well. Shirt jackets and shirt smocks in plaids, mixed plaids and checks put on a show of contrast breast pockets and collars, yokes, and the newest drawstring waists. Simply shirt shape.

Sweaters set the pace with long or short sleeve cardigans over shrinks, shrugs or pullovers. Dolman sleeves, super soft textures, powdered pastels and jacquard patterns make them deliciously tempting,

Pleats, flippy hemlines and goring send skirts skipping merrily to play on the shirt team.

Pants pack plenty of pull in cuffed and pleated trousers, natural waistline and hip-slinging styles. Jeans for play – super skirted leg palazzos for party punch, that’s how she likes them.

When temperatures soar sweaters appear haltered. And, so do dresses, tennis-wear, bodysuits and bathing belle fashions.

– Article from The News Leader (Staunton, Virginia) – March 18, 1973

See some far out vintage '70s fashions for teen girls

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One Response

  1. Does anybody know the name of the blond girl in that smock-frock (12th page down – under jr. high fashions) ? I’ve seen her in Wards, Penneys, Sears —-

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