70s clothes for girls from the JC Penney catalog

70s clothes for girls from the 1973 JC Penney catalog

Note: This article may feature affiliate links, and purchases made may earn us a commission at no extra cost to you. Find out more here.

Facebook
Pinterest
Twitter
LinkedIn
Reddit
Email

70s clothes for girls: Moms will think their girls are cute in everything

From the Longview News-Journal (Longview, Texas) – March 18, 1973

Will mothers think their kids are cutest in pique dots and pique plaids?… Or in prints with rabbits, bears, carrots, castles, squirrels, mushrooms, and pears?… Or in brushed denim bottoms with cowboy tops?…

Or in ice cream colors? Porcelain colors? Country kitchen colors?… Or in crinkly plaids, mosaic plaids, glen plaids, tartan plaids, corded plaids? Or ginghams, seersuckers, corduroys and knits, all in carefree polyester and cotton?

Mothers will think their kids are cutest in everything that’s new for Spring ’73.

ALSO SEE: 50+ cute vintage mini dresses & miniskirts from the ’60s & ’70s


Vintage chambray denim bell bottoms and outfits for girls

Vintage chambray denim bell bottoms and outfits for girls - from 1973


Vintage plaid pants – bell bottom jeans and clothes for girls in red white and blue

Vintage plaid pants - bell bottom jeans and clothes for girls in red white and blue


Vintage 70s school clothes for girls in spring colors with floral patterns and embroidery

Vintage 70s school clothes for girls in spring colors with floral patterns and embroidery


Retro striped and solid tops for girls and western-style jeans from the 70s

Retro striped and solid tops for girls and western style jeans from the 70s


Bikini-cut jeans and jean skirts plus peasant-style tops

Retro denim outfits for girls - bikini-cut jeans and jean skirts plus peasant-style tops


Peasant look and halter dress plus smock-style dresses

Vintage skirts and dresses for girls - peasant look and halter dress plus smock-style dresses


Dresses for girls from the 1973 JC Penney catalog

Dresses for girls from the 1973 JC Penney catalog


Check dresses and smock and pants set – plus hairbows

Cute retro fashions for little girls - check dresses and smock and pants set - plus hairbows


Cute retro dresses for little girls – nautical and lace plus floral prints and patterns

Cute retro dresses for little girls - nautical and lace plus floral prints and patterns - from 1973


70s ruffled dresses and dresses with aprons for little girls

70s ruffled dresses and dresses with aprons for little girls - from 1973


Denim and pastel separates – flowery tops – palazzo pants and plaid blazers

Denim and pastel separates - flowery tops - palazzo pants and plaid blazers from the 70s


Retro JrHi smocks and tops plus high-fashion trousers and jeans for teenagers

Retro JrHi smocks and tops plus high-fashion trousers and jeans for teen girls in 1973


70s polyester knit clothing for girls

70s polyester knit clothing for girls


Retro 70s sportswear for girls

Tank tops and terry shortalls plus patch pocket jeans

Retro 70s sportswear for girls - tank tops and terry shortalls plus patch pocket jeans


70s shortalls and bodysuits with skirts – plus smock-top pants set

Vintage 70s shortalls and bodysuits with skirts - plus smock-top pants set


Zipper-front knit tops and fringe-trimmed ponchos

Seventies fashion for girls - Zipper-front knit tops and fringe-trimmed ponchos


Dressy jackets and capes for girls – blazers and coats for boys

Dressy jackets and capes for girls - blazers and coats for boys - from 1973


70s casual dresses plus mix-and-match jumpers and pants for girls

70s casual dresses plus mix-and-match jumpers and pants for girls


70s socks and undies for girls

Retro underwear styles for girls from the seventies


Vintage underwear styles for girls from the seventies


70s bras and pantyhose – teens and preteens

70s bras and pantyhose for teens and preteens


70s bodysuits and leotards for girls ages 2 to 7

70s bodysuits and leotards for girls ages 2 to 7


Vintage casual clothes for girls

Gingham checks and puffed-sleeve smocks

Vintage casual clothes for girls - gingham checks and puffed-sleeve smocks


Vintage easy-care leisure wear for little girls

Flare pants and peasant-style tops

Vintage easy-care leisure wear for little girls - flare pants and peasant-style tops


Springtime frocks plus dresses and jackets or pants for girls

Springtime frocks plus dresses and jackets or pants for girls from 1973


70s outerwear for girls

Retro spring raincoats for girls – plus capes and rain sets

Retro spring raincoats for girls - plus capes and rainsets

ALSO SEE
Before she was famous: Meet a young Jennifer Connelly (1982)
’70s clothes for girls: She’s all girl at heart

Article from The News Leader (Staunton, Virginia) – March 18, 1973

Who’s the little girl batting home runs on the neighborhood team; sharing her dreams with Raggedy Ann; forming a clubhouse called “Girls Only!”?

It’s the same little girl who asks for a bedtime story, cuddles with Dad in his lounge chair and looks the prettiest at those happy birthday parties. She’s a daughter, granddaughter, niece, godchild — she’s everyone’s number one sweetheart.

Spiffy sport dresses flaunt her carefree spring feeling. Jean dresses can be worn over pants or on their own; baseball dresses take on, or off, short zippered jackets; and sleeveless sundresses may show-off matching bloomers.

After the playground and schoolyard comes time for how-old-are-you-now parties. And, pretty dressy dresses come in many flavors.

Packed with posies and soft ice cream plaids, the styles are yummy. The variety includes tunic shirtwaists with bow tie backs, full-skirted puffy sleeve dresses with peter pan collars and belts, smocked pinafores with ruffly icings.

Little misses are loyal to their navy blues and sailor whites, Middy collars and nautical emblems spark pinafores, short and long dresses and good classic blazers.

Gals are going all out for fresh costume looks. Smocks, baseball and short cropped jackets make it over cuffed pants. Blazers, classic and wraparound coats make it over one and two-piece dresses.

How do they make it? With windowpane, houndstooth and seersucker checks, floral and storybook prints, soft pastel plaids. Solids make it in cotton candy colors.

Retro jackets for girls - glossy styles and hooded - from 1973

There’s a shirt tale to be told, and she tells it very well. Shirt jackets and shirt smocks in plaids, mixed plaids and checks put on a show of contrast breast pockets and collars, yokes, and the newest drawstring waists. Simple shirt shape.

Sweaters set the pace with long or short sleeve cardigans over shrinks, shrugs or pullovers. Dolman sleeves, super soft textures, powdered pastels and jacquard patterns make them deliciously tempting,

Pleats, flippy hemlines and goring send skirts skipping merrily to play on the shirt team.

Pants pack plenty of pull in cuffed and pleated trousers, natural waistline and hip-slinging styles. Jeans for play – super skirted leg palazzos for party punch, that’s how she likes them.

When temperatures soar sweaters appear haltered. And, so do dresses, tennis-wear, bodysuits and bathing belle fashions.

ALSO SEE
'70s juniors clothes for teens from the 1973 JC Penney catalog

PS: If you liked this article, please share it! You can also get our free newsletter, follow us on Facebook & Pinterest. Thanks for visiting and for supporting a small business! 🤩 

Facebook
Pinterest
Twitter
LinkedIn
Reddit
Email

You might also like...

The fun never ends:

Comments on this story

2 Responses

  1. Does anybody know the name of the blond girl in that smock-frock (12th page down – under jr. high fashions) ? I’ve seen her in Wards, Penneys, Sears —-

  2. When girls were GIRLS !!
    When they loved what they looked like, and there wasn’t all this hatred and cynicism.
    We had some wonder at beauty and could love and be in love.
    First Love….at 12, with sex and love all mixed up together…….

Leave a comment here!

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

See some of our books!