Macho cologne in the 70s was ‘the powerful scent for men’

Vintage 1970s men's cologne called Macho

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Macho cologne for men was released in the 1970s, packaged in what they called “a startlingly new futuristic look,” that didn’t resemble anything else at all. Nope.

In addition to the regular cologne, at various times, you could also get the scent in musk oil, aftershave, spray cologne, and deodorant — plus as that seventies staple (and standard Father’s Day gift), soap-on-a-rope.

But first… The Village People: “Macho Man” song

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Macho: The scent of the male animal, just captured by Faberge

Ad from the Orlando Sentinel (Orlando, Florida) October 31, 1976

Fresh as a rain forest. Masculine as only you. Macho…Faberge’s new scent.

Try it now and get this camel tote with brown vinyl trim for $8.00 with $7.00 Macho purchase. Cologne – Spray cologne – Soap on a rope – Spray deodorant


MORE: Vintage gift sets for men: After-shave, cologne & other grooming gifts for him

Macho The scent of the male animal, just captured by Faberge (1976)

About the new Macho cologne (1976)

From The Berkshire Eagle (Pittsfield, Massachusetts) – December 17, 1976

Christmas is a time of extravagance — the spending of many dollars — and in recent years much of it on scents for men. Faberge has launched a new line called “Macho.”

They tell us that it is the “most exciting men’s line ever created” and THE status gift for Christmas. They could be prejudiced.

Faberge isn’t modest in its claims. “Faberge’s Brut for men, introduced in 1964, revolutionized men’s usage of cologne,” they brag.

Then they go on for seven pages to explain Macho, “a quality which has always been a vital characteristic of the male species.”

They came up with the information that a definition can be found in the Velasquez Spanish-English Dictionary, which defines macho (mah-cho) as “masculine, vigorous, robust, male.”

They quote Alan King as saying, “Macho, to me, is force, power, unspoken violence… my wife has Macho.”

And Margaux Hemingway says, “My Macho man is hot on the inside and cool outside!”

And Henny Youngman: “Macho? Well, I used to have it. No, wait a minute, I think I’ve still got it!”

And Rona Barrett: “A macho man to me is someone who, when they walk, you can hear them clank… just the way you clank when you see them walk.”

Macho cologne ranges in price from $7.50 to $12.50, depending on whether it is a 2-ounce size or 3-3/4 ounces in a pour bottle, or spray. Soap-on-a rope and spray deodorant is $4.

ALSO SEE: Remember these popular bar soaps from the ’60s & ’70s?

Macho. It’s b-a-a-a-d. (1977)

The powerful scent for men by Faberge. Macho is b-a-a-a-d. And that’s good.

Macho cologne. Macho deodorant. Macho soap. At fine stores.

A powerful new scent for men — Macho. Uniquely Faberge, it is packaged in a startlingly new futuristic look. At the Faberge counter now.

Macho: The powerful scent for men (1977)

Vintage Macho Musk Oil for men (1978)

Macho Musk Oil is for men who want to exercise their natural powers. It takes its cue from your mood chemistry.

When your signal is low-key, Macho Musk Oil will be subtle. When you’re in high gear, Macho Musk Oil sends the message, unmistakably.

ALSO SEE: Mood rings: The colorful new-age ’70 trend – and what the colors meant

Try Macho Musk Oil on your next encounter. After that, you’ll never go it alone. There is a time to be a Macho Man.


Retro Macho Musk Oil for men (1978)

Mucho Macho disco man

In the fine print at the bottom of this ad: “Mucho Macho Disco is available on Palladium Records.”

Vintage Macho Musk Oil for men (1978)

NOW SEE THIS: What were the best colognes for men in the 60s & 70s? Check out these retro masculine ads to see!

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Comments on this story

One Response

  1. “When you’re in high gear, Macho Musk Oil sends the message, unmistakably.” Hmmm, I wonder what that message might have been???

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