1940s

Kraft cheese souffle recipe (1948)

You'll amaze folks with your skill (needn’t tell ‘em how easy it was!) and delight everybody with this grand-tasting cheese souffle.

Choc-o-Lantern cake recipe (1948)

Youll be the star of the party when you serve this Choc-O-Lantern cake. Bewitching and so delicious! Choc-o-Lantern cake recipe Ingredients 2 cups cake flour 1-1/3 cups sugar 2-1/2 teaspoons baking powde... Read more...

Retro yellow kitchens from yesteryear

Pink is dead: Style trend in housewares features yellow (1956) Better repaint your pink pots and change; your turquoise towels, ma'am: The stylish new housewares are all yellow. A unanimous trend toward... Read more...

New drug found in common soil (1948)

New drug found in common soil It is the first quick cure for typhus: Chloromycetin In a bit of common soil taken from a Venezuelan field, Yale scientists have found a new and spectacularly successful weapon... Read more...

Oldsmobile Futuramic cars (1948-1949)

Futuramic is a brand new word (1948) Futuramic is a brand new word that fills a gap in our vocabulary. It means "the dramatic design of the future" -- the finest of functional modern design in any field. Am... Read more...

US Army shoulder insignia (1945)

Modern armies are built on each soldier's pride in his own unit. The insignia did so much for morale that the Army soon made shoulder insignia mandatory.

“DDT is good for me-e-e!” (1947)

"DDT is good for me-e-e!" The great expectations held for DDT have been realized. During 1946, exhaustive scientific tests have shown that, when properly used, DDT kills a host of destructive insect pests, a... Read more...

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