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In the ’70s, the slicked-back look was over – here’s how men got their dry, soft hairstyles

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1971 Men's grooming - Air Brush, Clairol's new styling dryer

Fastest way for a guy to look great.

Congratulations, you have more hair today than a year ago. You like it. She likes it. But you’re finding you you have to wash it more and dry it right — or the whole look falls flat.

Because the secret of today’s hair isn’t just more hair. It’s cleaner hair, blown dry — to give it bulk and body it out.

The latest shape up we know is the Air Brush, Clairol’s new styling dryer. It’s faster because it generates more air and more heat. (It’s got more watts. 500, if you’re counting. Check it out against the competition.)

It’s light but tough. And besides two speeds, you get dual voltage. After all, a guy deserves to look great anywhere in the world.

Styling combs are fine. But they’re not really meant to handle a headful of wet hair. The new Clairol Air Brush is. Your hair never had 1t so good. Or so fast.

Clairol Air Brush: Man’s fastest hair dryer

Not just more hair, guys - cleaner hair, blown dry (1971)


His clothes are in style… so why not his hair? (1974)

That unnatural “wethead” look is out. Now there’s the Schick Styling Dryer. It quickly dries while it brushes. The brush works the strands. Sort of fluffs them. Right away — hair looks soft and full and natural! 

Many men go to hairstylists, but now they can get the natural look at home.

Men’s clothes have changed. Now it’s time their hair did. Schick’s styling dryer comes with comb attachment, too.

Retro Schick Styling Dryer for men from the 1970s

MORE  Dry it yourself: Vintage hair dryers for the home (1960s & 1970s)

Deluxe dryer-stylers for men – from Sears (1974)

Great gifts for every guy on your list… … All designed to give him today’s look: individual, masculine, well-groomed

Powerful 550-watt styler-dryer has dry and style settings, slide-on brush and comb attachments, comes in handy case.

Styling dryers and hair grooming for guys from the seventies

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