Rediscover vintage Village Lip Lickers flavored lip glosses from the 1970s & 1980s

Vintage Lip Lickers flavored lip glosses from the 70s 80s

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Girls who grew up in the late 1970s and the 1980s: Do you remember these little “Lip Lickers” brand of lip glosses that came in metal slide-top tins?

They were available with both single and double flavors, and all came with the tagline, “For soft, smooth, scented lips!”

Single flavors we rediscovered included peach, tropical punch, strawberry, wild cherry, grape, watermelon, vanilla, orange juice, green apple, bubble gum, butterscotch, spearmint.

Vintage 1981 Grape Lip Lickers

Double flavors (two separate stripes of gloss per tin) included watermelon & ice, strawberry & cream, lemonade & lime, banana & strawberry, pineapple & coconut, cherry & cola.

Made by Village Bath Products of Minnetonka, Minnesota, “Lip Lickers” was a trademark the company had from 1977 to 2002.

Fun fact: The original name for these products was apparently going to be “Original Lip Lickers Licketty Lip Balm,” per the trademark the company filed in 1976.

Bubble gum lip gloss flavor

vintage lip lickers gum

Tropical Punch Village Lip Lickers

vintage tropical punch lip

Root beer lip balm in a metal tin

vintage lip lickers rootbeer2

Watermelon & Ice double Lip Lickers tin

Two separate flavors in one tin: Double up lip balm

vintage lip lickers melon ice

Lip Smackers from Bonne Bell: The tasty & trendy vintage lip gloss from the 70s, 80s & 90s

Moisturizing watermelon lip gloss tin

vintage lip lickers watermelon

Raspberry & cream Lip Lickers in separate flavors

vintage lip lickers raspberry cream

DON’T MISS THIS: Vintage 70s prom dresses were a feminine fusion of bohemian & chic

Lip lickers stocking stuffers… a train or a candy cane! (1982)

Five .2-ounce tins of moisturizing lip balm in fragrant flavors. Delightful locomotive or candy cane packages, ready for stockings. Fun flavors include orange juice, peach, green apple, bubble gum and more.

Color portion shown: Lip balm locomotive with strawberry, green apple & spearmint varieties

Vintage Lip Lickers railroad locomotive train packaging

Pineapple & Coconut double Lip Lickers

lip lickers package

MORE: Can you recall these shampoos & conditioners from the ’80s?

Village Lip Lickers Watermelon still in the package

For soft, smooth, scented lips! Lip balm by Village — great gloss and sensational flavor

watermelon lip package

Each package noted that their lip balm “Protects and moisturizes your lips from the drying effects of the weather.”

Want to get some? They’re making them again! Check out the Tinte Cosmetics site to see what flavors they have available.

Whatever happened to Village Bath? Update from 2020

The company’s business profile notes that in 1987, Village Bath and Softsoap brands were acquired by Colgate-Palmolive.

Later, a new company, Minnetonka Brands, was founded in 1993 by former Softsoap execs who re-acquired the rights to Village Bath. (Minnetonka Brands then changed its name to The Village Company in 2005.)

ALSO SEE: Lip Smackers from Bonne Bell: The super trendy vintage lip balm from the ’70s & ’80s

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Comments on this story

7 Responses

  1. As for the “how to get a man”…I hear some of those today! You have never heard of getting a dog and taking it for a walk and attracting the opposite sex??? Come on! These aren’t that bad. Plus, as cringy as you think the 50’s were, it can’t be worse than what women do today to attract ment. GROSS! I think I’d rather go back to that time. At least MOST people still had morals and values.

  2. I designed all of the variations of Lip Lickers amongst many other products, when I was their lead graphic designer. Fun times!!

    1. You – you did an amazing job! Those graphics are beautifully iconic and evocative, while still being fun and functional. Thank you for the memories!

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