The history of Levi’s jeans shows that the power of a really good idea – like super-durable clothing that people like to wear – can make for a business that stays strong for more than 160 years.
Vintage beauty & fashion
Prell shampoo was popular since its introduction in the 1940s, and was best-known for being bright emerald green. Here, see how the product – and the brand’s message – changed from the ’40s to the ’80s!
So hot in the 60s, the dramatic, dome-shaped beehive can be created at home! With instructions directly from that decade, find out how to get the vintage beehive hairstyle that creates the illusion of tall elegance.
Fashion rings in the 1950s and 60s were big, bold, and eye-catching. See how these oversized costume jewelry pieces became a must-have accessory.
1960s paper dresses were fashionable, disposable, and many thought they’d be the next big thing! Take a look back!
Have a look at these 70s fashions, and then tell us: Are couples who dressed in matching unisex clothing sweetly romantic or just cheesy?
These vintage bullet bras (also called sweater bras) were considered flattering and sexy around the ’50s. Take a look back and see what you think of the style!
Not only would these vintage sexist ads not sell well today, but they’d also cause a huge social media backlash. See 50 of the most obnoxious examples here.
For more than 100 years, if you needed a new pair of sneakers or sandals, oxfords or saddle shoes, you had to visit one or more vintage shoe stores. Through more than 100 photos, see what it was like!
Take a look back at some sweet vintage Christmas dresses for little girls from the 60s and 70s captured in vintage ads and photos.
The iconic Breck shampoo ads were meant to look sweet & wholesome, and a few of the Breck Girls went on to become famous actresses. Take a look!
Fashion got radical in the 60s! If you’re looking for 60s costumes for a cosplay event, 1960s themed party or for Halloween, we’ve got you covered!
What did vintage Target stores look like? Take a look back here at dozens of in-store pictures from the company’s start in 1962 through the end of the 20th century!
Step back into the 1960s and discover how swimwear went from simple to splashy with vintage photos that bring this iconic beach fashion to life.
Take a look back at dozens of vintage gift sets for men from the ’60s, with popular aftershave, cologne, shaving sets and other grooming products.
See how dress styles have evolved from the 1600s to the 1990s Explore the evolution of dress styles from the 1640s to the 1990s, beginning
Take a spin back in time with this gallery of 1960s prom dresses — where retro glam and bold patterns come alive in a fashion flashback.
Take a look back at vintage Wal-Mart history, from a modest 5 & 10 store to a global retail behemoth, through innovations and key moments that redefined shopping and turned into today’s massive Walmart chain.
Explore the dynamic era of women’s fashion in the 1960s, from mod shifts to hippie chic.
The old Sears Wish Book catalog was perfectly named – it was where kids and adults alike would dream about all the things that Santa (or a special elf) might bring for Christmas. Find out its history here!
1960s stretch pants helped make the world ready for leggings.
Cowboy boots are more than just footwear; they symbolize tradition, individuality, and the spirit of adventure. Have a look back at how the styles have evolved.
Take a tour through our vast collection of vintage Ray-Ban sunglasses, and see how this brand has been shading our eyes with style for nearly a century.
See some long-forgotten photos of today’s celebrities before they were famous – young stars who paid the bills with modeling gigs until they hit the bigtime.
Hang Ten clothing made a splash in the 1960s, 1970s and 80s, serving up a healthy dose of California beach culture to a country —
From awful double entendres to horrible diseases to the just plain bizarre, here are some vintage bad product names that used to appear on grocery store shelves.
This collection of advertisements captures the evolution of vintage press-on nails from their inception to the end of the 20th century.
Throughout the 20th century, the nursing profession and vintage nursing uniforms evolved in step with society.
Let’s consider for a moment the soap on a rope phenomenon — a peculiar fusion of the useful and the whimsical that once occupied a
Vintage sequined dresses were popularized as the signature look of glamorous Motown groups like The Supremes and became a top party fashion in the 1960s.
Perfumes of the 1960s were a fascinating mix of enduring classics and fresh introductions. Take a look back at the most popular fragrances of the decade here!
1965 dresses were the start of something daring in fashion.
Here’s a look back in time to see some of the popular old bar soap brands from decades past – many long forgotten, and some that still are available to this day!
Join us on a journey back to the wonderland of 1969 dresses. We promise it’ll be a trip!
For decades, guys have been styling their hair with products made just for them. Here are some of the hottest brands of vintage men’s hair products!
See several 1960s sewing machines here. Turn the knob and automatically do straight stitching, fancy embroidery, mending, button-sewing and much more.
Both gaucho pants and culottes have a wide, flowing cut — and that can make them look very similar at first glance. But there are some key differences!
Check out dozens of the most popular styles of 60s and 70s belts and belt buckles, and see how they continue to inspire fashions today!
Check out these wild mod 1960s eye makeup looks! They include some creations from Pablo, Elizabeth Arden’s makeup designer, which were done using a variety of artistic cosmetic techniques.
If retro and vintage fashion are your thing, check out these seven fantastic styles of footwear styles from the past! Featuring laces, T-straps and buttons,
Ayds candy debuted in the 40s, and was basically a piece of caramel or fudge that contained an appetite suppressant. For years, the diet candy called Ayds was a big seller… and then came AIDS.
Back in the 1920s, footwear manufacturers and merchants decided that X-ray shoe fittings could bring in lots of customers – people who would be thrilled to let a recent scientific advance help them find the perfect shoe. There was just a little problem…
No longer just a throwback costume accessory, old-school go-go boots and other mod-style boots are back in style – no doubt facilitated by the resurgence
What was the retro pastel eye makeup look all about? Making the eyes look big and soft by creating a natural look with pale eyeshadow shades. See it here!
If the best colognes for men in the middle of the last century were the most popular and heavily advertised, well, we’ve found a few of them for you here!
Here are some vintage tips for how to tie-dye clothes, right from the 60s & 70s. The results are vibrant patterns, from geometric to lush organic effects.
In the sixties and seventies, when it came to vintage mini dresses and miniskirts, the rule was short and sassy! If you want to recreate these retro clothing fashions, here’s where to begin.
Cozy 60s nightgowns and other sleepwear Sweetly demure in the earlier years; colorfully assertive and boldly patterned by the decade’s end… is it any surprise
Take a trip back to the 1960s with this collection of 50 far-out fashion illustrations inspired by the hippest women’s styles from between 1960 and
Here, see vintage lots of 1960s lingerie – including girdles, corselets, bras, garters, pantyhose, nylons, bras, slips, panties, underwear, foundation garments and more from vintage catalogs from the sixties!
The revitalized “sweater girl” phase of early 60s fashion was relaxed (good-bye girdles!), casually elegant and — dare we say — timeless. You can still wear this style today!
In the 1960s, 1970s and 1980s, anyone who wanted to give their hair a healthy, voluminous bounce could get it with the help of vintage hot rollers like these.
Red, pink, gold & beyond – See the top vintage nail polish brands and colors from the 20th century, with shades & styles from decades ago – see how manicures have changed over the years!
Who remembers this long-running old ad campaign, showing how vintage Jergens Lotion helped with ‘detergent hands’ – dry, reddened skin from hand-washing dishes?
Qiana was a silk-like fiber introduced by DuPont during the late sixties, and often used in high-end and designer fashions. See how it looked in some beautiful vintage Qiana fashions from the 1970s here!
Years ago, companies promoted all kinds of vintage freebies and low-cost mail-in offers, usually requiring some boxtops or proof of purchase. Look back at some of the premiums from the 1960s, 1970s and 1980s!
These vintage Lady Buxton wallets came in classic designs made of leather and leather-like materials, many having a small unique design feature to set them apart without being ostentatious.
For the first half of the twentieth century, most dress shoes for women had high heels. In the sixties, however, that started to change. As
When vintage Dial Soap debuted in the late forties, one of their selling points was ‘Dial smells good — not strong, not sissy.’ See how the product – and the message – changed over the years!
Some of the most stylish vintage 1960s shoes for women had bows, flowers, rhinestones, buckles, straps and ruffles. And don’t forget the broad, chunky heels! Here’s a look back.
When you look at these vintage Longines watches, think back to the era when wristwatches were as ubiquitous as our phones today – and almost as important.
In the ’60s and ’70s, these vintage ads for stylish vintage Foster Grants sunglasses featured many of the most popular stars of the era – from Raquel Welch to Mia Farrow, Peter Sellers to Robert Goulet.
Take a look back at these vintage jewelry boxes that were so popular, including some with fold-out storage and – of course – spinning ballerinas.
Anita Shops was a small but popular shop for women’s clothes, starting in the ’50s through the ’70s. Here’s a look at some of their vintage fashions!
In the sixties, up-and-coming actresses were the starlets who helped sell vintage versions of Coppertone suntan lotion – and the popular look of tan, tan skin.
Keds vintage sneakers made their debut in 1916, and are still a widely-recognized brand more than a century later. Here’s a look back at some of their most popular footwear fashions from decades past!
Priscilla Presley wasn’t just the former wife of mega-star Elvis Presley – she was a model and actress in her own right, and has the receipts to prove it.
Here’s a look back to the days before handheld blow dryers were common, when you needed fancy salon-style vintage hair dryers to get your look just right!
Check out these vintage lipsticks from the ’60s that came in plum and peach colors, honey and mocha shades, sheer and creamy finishes.
Take a look back a few decades to when these cute vintage plastic bangle bracelets were fashionable accessories for women and juniors!
Take a look back at dozens of vintage gift sets for women from the ’50s, ’60s & ’70s, filled with fancy fragrances, makeup, skincare products & more!
Vintage fashion watch: Jackie Kennedy and her fabulous clothes The elegance, the chic, the supertaste that comprise… The Jackie Kennedy Look (but what is that
The old-fashioned Lustre-Creme shampoo was famous for hiring famous actresses to promote their product. Here’s a look at some of the stars!
Whether for a day at the beach or in the pool, these inflatable vintage pool floats and loungers gave people of all ages a new way to enjoy the water.
Vintage velveteen dresses were popular in the sixties, and considered THE thing for ‘at-home party wear. ‘Take a look at some of these bright and sassy dresses!
When it came to popular ’60s hairstyles, there were several ways to wear the hair short and look smart. Here are some of the hottest retro looks!
Companies promoted it. Celebrities touted it. Everyday people paid attention, and then spent hours in the sun, trying to get the perfect suntan.
See more than two dozen examples of vintage makeup, showing the evolution of blue eyeshadow from the ’50s to the ’80s. As you will see, sometimes it works… and sometimes it really, really doesn’t.
Retro ’60s clothes to make you feel as weightless as a space-walker – culottes, swinging pants, and tent dresses – in a galaxy of designs and colors.
In this era of push-button cans of room deodorants and fancy smells, there is still the lingering remembrance of grandma’s old-fashioned rose jar with flower petals.
If women of the ’60s needed slimming or trimming for their legs, they might have tried these retro leg exercises, created for maximum leg-watching appeal.
Remember the old Palmolive dish soap ads, featuring Madge the Manicurist (actress Jan Miner), who was always telling women how terrible their hands looked?
Exercises to take off inches, and diet to drop off pounds – this program was planned for the readers of Woman’s Day by the famous beauty expert Elizabeth Arden.
If you want that gorgeous, ingenue-like retro makeup style popular in the ’60s and ’70, here’s how to apply false eyelashes just like they did back then!
Twiggy’s big, blue eyes, set in fantastic black lashes, were just one of the things you’d quickly notice about one of the very first supermodels, the often-imitated Twiggy.
This collection of vintage evening gowns is so over-the-top, you don’t have to even like fashion to appreciate the oomph factor of these formal dresses.
Just about everyone knows Mary Tyler Moore. ‘Why, that’s Laura Petrie,’ they say of her role as a perfect wife and mother on the Dick Van Dyke Show. After celebrating five anniversaries on the series, she’s set out to find a new Her.
These amazing vintage evening dresses were as glittery and shimmering as they were form-fitting and unforgiving of an extra ounce. But there’s more to the story beyond just gorgeous models and stunning gowns.
Color, color, color! Has there ever been such a season in the history of fashion when so many beautiful colors have appeared on the scene at once? Used together or separately, no wardrobe is complete today without the little colored dress!
Even within the constraints of everyday fashion, women found a ton of ways to express their unique selves with dresses from 1968!
The artichoke hairstyle is a casual, layered cut, with the layers tanning out, petal fashion, from the center of the crown — or what would be the stem area of the real artichoke.
Christmas coifs are catching the season’s sparkle. Make your ’60s hairstyle repertoire merrier! For romance, try pin-on tendrils, love-locks, and Emily Bronte ringlets. For a change of color, cut or curve, wear a wig that’s charmed with stretch or curl.
What about pants on women in the office? An editor from Denver explained, “I think women should dress distinctively as women. They’ve gone too far in stealing men’s attire.”
Pink is a morning, noon and night color — it can be beguiling or sophisticated. Look for pink accessories as a complement to or to contrast with your favorite summer dress.
6 million teenagers love to sew – this is what they will make this fall Ladies’ Home Journal – September 1960 Full of enthusiasm, teenagers
If men “hate the sight of you” read this (1930s) Good news for thousands of girls who have no sex appeal (1940s) Don’t be skinny!
Chances are, excepting for regional quirks, a student of teenage habits could pinpoint your age (within five years), social status in high school and academic achievement, just from what you wore at high school.
Here are more than 30 pages showing nearly 100 different cute vintage 1960s dresses for girls, made for ages 5 to 12. Some of the
