Relive the timeless charm of these elegant dresses from 1968 that we still adore

1968 - Dresses and fashion for women

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The year was 1968, and the fashion landscape was anything but ordinary. While counterculture trends were rising on the streets with daring hot pants and daringly shorter and shorter miniskirts, the pages of the Montgomery Ward catalog were offering middle-class women a different kind of fashion revolution.

Let’s picture the dresses from 1968 that filled these pages: the spirited tent dresses that celebrated freedom of movement; the flattering A-line skimmers, subtly flaring at the hips; the polished coat dresses that merged sophistication with functionality, and the classic shirt dresses that spoke to effortless elegance. There were also the form-fitting shift and sheath dresses that gently embraced the body’s silhouette, their understated appeal a tribute to femininity.

In the wake of First Lady Jackie Kennedy’s timeless elegance, these ready-to-wear dresses bore traces of her influence. They offered style and sophistication accessible to every woman, not just those with a couture budget. Yet, they also embodied the spirit of the time. Bold geometric patterns, vibrant colors, and understated monochromes painted a vivid image of the era, a lively contrast to Jackie’s more monochrome and tailored style.

This was the eclectic and expressive world of 1968 middle-class dress fashion. Here, within the constraints of the everyday, women found a ton of ways to express their unique selves. Ready to explore the colorful, creative, and oh-so-captivating styles of the past? Let’s dive in.

Retro little black dresses for fancy evening events in the late ’60s

Flared dress with sparkly rhinestone straps, crepe skimmer with lacy sleeves, and a crepe shift with sheer sleeves

Flared dress with sparkly rhinestone straps, crepe skimmer with lacy sleeves, and a crepe shift with sheer sleeves


Cocktail and evening dresses from 1968

Little black dresses – ’60s style! Here’s how they used to do the LBD

Little black dresses - '60s style! Here's how they used to do the LBD


Fashions of 1968: Lace empire bodice dress and ball gown

The gown is of white Chantilly lace over taffeta — plus there’s a short yellow wedding dress

Lace empire bodice dress and ball gown of white Chantilly lace over taffeta - plus a short yellow wedding dress


1968 cocktail dresses

Sophisticated coat and skimmer dress ensemble in tone-on-tone geometric pattern

Sophisticated coat and skimmer dress ensemble in resplendent tone-on-tone geometric pattern.


Fashions of 1968: Textured year-round knits of Arnel

Though the emphasis is on the waistline, the skimmer is still a popular style this spring. They are found in a variety of fabrics with knits leading the list. Shown here: Skirts and skimmers and jacket dresses in pink, green and blue.

Textured year-round knits of Arnel - skirts and skimmers and jacket dresses in pink, green and blue


Darling vintage 1968 dresses

Travel ensembles with Wyndmoor bonded knits. These old outfits were dry clean only.

Travel ensembles with Wyndmoor bonded knits (dry clean only)


Classic ’60s dresses to wear while going around town

Stylish dresses with woven stripes, cotton gingham checks, paisley prints and geometric prints

Stylish dresses with woven stripes, cotton gingham checks, paisley prints and geometric prints.


Fashion favorites – the versatile ensembles
Fashion favorites - the versatile ensembles

Glowing color in Dacron double knits – apple green, pink, turquoise blue

Glowing color in Dacron double knits - apple green, pink, turquoise blue Retro 60s dresses to wear around town


Retro 1968 dresses, with matching patent shoes

Groovy dresses in green, blue and white print and white with black edging

Groovy dresses in green, blue and white print and white with black edging


Simple and stunning 60s skirts & dresses

Arnel jersey dresses – coatdresses, fitted dresses with box-pleated skirts, smart jacket costumes
Retro Arnel jersey dresses - coatdresses, fitted dresses with box-pleated skirts, smart jacket costumes


Couturier knit jersey in luxurious floral prints, coatdress

Couturier knit jersey in luxurious floral prints, coatdress - superb silhouettes


Awesome retro prints on dacron dresses

Patterns included sundrenched paisley, abstract print overblouse and skirts, flower patterns and classic polka dots

Awesome retro prints on dacron dresses - sundrenched paisley, abstract print overblouse and skirts, flower patterns and classic polka dots


Italian wool double-knit dress and jacket ensembles with 3/4 sleeves

Italian wool double-knit dress and jacket ensembles with three-quarters sleeves


Seersucker dresses with jackets from the sixties, in checks and stripes

Seersucker dresses with jackets from the sixties, in checks and stripes


Linen-look vintage 1968 dresses

A-line skimmers, classic skimmers and trim tailored dresses with front pleat

Linen-look dresses - A-line skimmers, classic skimmers and trim tailored dresses with front pleat


Flattering, slimming shift dresses, tri-color shifts, A-line jacket dresses

Flattering, slimming shift dresses, tri-color shifts, A-line jacket dresses


Casual everyday dresses from the 60s

Crinkle shift shirts, Tattersall plaid dresses and culottes with pockets

Crinkle shift shirts, Tattersall plaid dresses and culottes with pockets


1960s fashion: Abstract floral pattern maxi dress from 1968

Full-length abstract floral pattern dress from 1968


Retro fashions for women

Above-the-knee short-sleeve and sleeveless dresses from 1968

Retro fashions for women - above-the-knee short-sleeve and sleeveless dresses from 1968


Vintage daytime dresses – skimmers, sundresses and more

Vintage daytime dresses - skimmers, sundresses and more


Simple ’60s dresses for around the house and errands

Front-zip dresses, stripey step-in dresses, flock-dotted dresses, blue seersucker culottes, flattering coat-style shift dresses

Front-zip dresses, stripey step-in dresses, flock-dotted dresses, blue seersucker culottes, flattering coat-style shift dresses


Casual everyday womenswear from 1968

Belting makes the skimmer true 1968 fashion. On the skimmer, a belt may it loosely at the waistline or hips or under the bustline. It may not belt anything but simply be a detail of the front or back. The unbelted skimmer is also still popular. Shown here: No-iron zip skimmers, step-in dresses and no-iron coatdress from the sixties

Bright polyester cotton poplin dresses from 1968


Casual everyday dresses from the 60s

Classically trim shirt shifts, basic A-line zip-front skimmers, petal pretty cool dress of openwork cotton

Classically trim shirt shifts, basic A-line zip-front skimmers, petal pretty cool dress of openwork cotton


Sixties-style dresses for ladies going to the office or to the store

You’ll have a new fashion adventure in these dramatic two-tone dresses

You'll have a new fashion adventure in these dramatic two-tone dresses


Sixties-style dresses for working women

Spirited moderns in patterned non-cling knit jersey dresses

Spirited moderns in patterned non-cling knit jersey dresses


Pink sixties-style dresses for busy women

The 5-way wardrobe: Jacket plus skirt, blouse and skimmer that you can mix and match

The 5-way wardrobe: Jacket plus skirt, blouse and skimmer that you can mix and match


Stylish dresses from the 1968 Wards catalog

Bright and bold patterns on these super sixties-style dresses

Bright and bold patterns on these super sixties-style dresses


Silky, flattering acetate jersey casual dresses in geometric prints and stripes

Silky, flattering acetate jersey casual dresses in geometric prints and stripes


Double-knit dresses with special touches

Sixties-style dresses for working women


Pretty print no-iron dresses from the 60s

Pretty print no-iron dresses from the 60s


Sassy ’60s double-knit dresses

Sassy '60s double knit dresses


A-line dress, roll collar skimmer and print dress with jacket

A-line dress, roll collar skimmer and print dress with jacket


Cocktail and evening dresses from the sixties

Silk-look A-line dress with silvery trim and flecked with glitter

Silk-look A-line dress with silvery trim and flecked with glitter


Colorfully with-it ’60s dresses

Colorfully with-it '60s dresses from Wards 1968


Ribbed-knit retro dresses

Ribbed-knit dresses


Floral sheath dress, contrast bands on a bonded jersey zip-front shift

Floral sheath dress, contrast bands on a bonded jersey zip-front shift


Office dresses from 1968

Sixties-style dresses for working women


Sleek simmer with front pleats, long torso dress and slanted stripe shift dress

Sleek simmer with front pleats, long torso dress and slanted stripe shift dress


Ensembles – coats and dresses with roll collars shifts and zipper-back blouses

Ensembles - coats and dresses with roll collars shifts and zipper-back blouses


Dacron dresses: Styles from 1968

Shirt shift with buttons, power-packed print shift, charmingly feminine flower-print dress

Dacron dresses: shirt shift with buttons, power-packed print shift, charmingly feminine flower-print dress


The gadabout zip-ups

A-line dresses with zippers, pantdresses, zippy skimmes with ric-rac trim and matching kerchief

The gadabout zip-ups - A-line dresses with zippers, pantdresses, zippy skimmes with ric-rac trim and matching kerchief


Zesty zippered A-line skimmer dresses with two pockets

Zesty zippered A-line skimmer dresses with two pockets


Carefree casual ’60s dresses – embroidered flowers, monograms, piping accents

Carefree casual '60s dresses - embroidered flowers, monograms, piping accents


Woven geometric patterns on vintage shirtdresses and flare dresses

Woven geometric patterns on vintage shirtdresses and flare dresses


Crinkle tent dresses in solids or floral prints

Plus dotted skimmers and floaty batiste dresses with patch pockets

Crinkle tent dresses in solids or floral prints - plus dotted skimmers and floaty batiste dresses with patch pockets


Classic dresses to wear around town

Sheer voiles stay crisp from dawn to dusk

Sheer voiles stay crisp from dawn to dusk


Retro 60s dresses to wear around town

Arnel knit dresses – jersey dresses with back sipper, slimming shift dresses and seersucker textured stripe dress and jacket ensembles

Arnel knit dresses - jersey dresses with back sipper, slimming shift dresses and seersucker textured stripe dress and jacket ensembles


Whipped Cream dresses of lightly-textured polyester

Whipped Cream dresses of lightly-textured polyester


Dresses and jackets in luxurious blend of linen-weave rayon silk

Dresses and jackets in luxurious blend of linen-weave rayon silk


Fashions of 1968: Jerseys and seersucker dresses – plus sleeveless jackets

Jerseys and seersucker dresses - plus sleeveless jackets


1968 dresses plus skirts and jackets: Newsy young shapes in eye-catching colors

Dresses plus skirts and jackets: Newsy young shapes in eye-catching colors


Cocktail and evening dresses from 1968

Glamorous shiny taffeta dresses for a fun dinner party

Glamorous shiny taffeta dresses for a fun dinner party


Vintage floral patterned dresses from 1968

Left: Blazing sunflowers come on cool for an airy sundress with a deep pleat in back. Of Soptra’s light-as-air dotted swiss.

Right: Brilliant wildflowers — a wild and wonderful look for a shoulder-baring dress, skimming from two small straps. Pockets in seams.

Vintage floral patterned dresses from 1968


Shifts and other 1968 dresses

One of the most popular looks in the shirt dress is the shift silhouette. With the overall fashion emphasis on the waistline and figure, the shift is often gently molded, especially in knits, or loosely belted at the waist, hips or empire levels.

Sassy '60s shift dresses with button-down fronts from Wards in 1968

 

Many shirt shifts especially popular on campus look like a man’s shirt stretched. Found in solid colors and pinstripes and made of cotton oxford cloth. they have long sleeves, ivy-league collars and plackets extending below the waistline. A variation on these turns the skirt into a culotte.

Waistlines and belts, collars and cuffs, ruffles and plackets — these are the by-words for spring 1968 casual fashions.

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