How Jergens Lotion helped fix ‘detergent hands’ back in the 1950s & 1960s

How vintage Jergens Lotion stopped detergent hands (1950s and 1960s)

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Who remembers this long-running old ad campaign, showing how vintage Jergens Lotion helped with “detergent hands” (also called dishpan hands) — dry, reddened skin from hand-washing dishes?

As it happens, that was the same affliction suffered by customers of Madge the Manicurist, star of the “You’re soaking in it!” Palmolive dish soap ads from the 1970s & 1980s.

You can see the difference… Jergens Lotion stops “detergent hands” (1956)

The photo tells the story! This picture is unretouched… to prove to you that Jergens Lotion works.

447 women took a test. They soaked both hands in a household detergent three times a day. They put Jergens Lotion on their right hands only.

In a few days, their left hands were red and coarse — their right hands, treated with Jergens, were smooth and white. The hands shown in this picture are typical.


Vintage Jergens Lotion: Now – in a pretty new bottle (1956)

It stops “detergent hands.” Would you believe it — both these hands were soaked in detergents? But only the right hand was given Jergens Lotion care.


ALSO SEE: The most famous actresses of the ’50s & ’60s used Lustre-Creme shampoo

Busy hands stay beautiful with Jergens lotion (1960)

Smooth on creamy Jergens Lotion after every job! Only Jergens gives you all this care: Stops detergent hands!

You can actually feel dryness soothed into softness, as Jergens helps replace the natural oils and moisture that water and harsh detergents drain away. Protects! Absorbs in seconds . . . penetrates deep into the skin to combat red roughness.

Beautifies! No other lotion is as lovely to use as Jergens. Rich beauty oils leave your hands lightly scented, soft, alluring. Jergens beautifies your hands as nothing else can.

Busy hands stay beautiful with Jergens lotion (1960)

Vintage Jergens Lotion in kitchen dispensers (1960)

Jergens Lotion — the true beauty lotion that penetrates, softens, beautifies hands as nothing else can.

Now in smart new dispensers designed to keep your hands lovely where they need it most — in the kitchen!

Refillable, too! Your Kitchen Dispenser will be a joy for years! Fill it from the familiar black and white bottle of creamy Jergens Lotion.

Four delightful motifs…four smart colors…one perfect for your kitchen. While supply lasts only $1.25.

DON’T MISS: “You’re soaking in it!” Vintage Palmolive ads featuring Madge the Manicurist

Vintage Jergens Lotion in kitchen dispensers (1960)

Jergens: The healer (1967)

Jergens Extra Dry Skin Formula is not an ordinary lotion. It is an extra strength dry skin treatment.

That’s why it starts healing instantly… softens and smooths extra dry skin faster and more effectively, despite weather, wear and years.

That’s why only Jergens Extra Dry is guaranteed to help heal skin damaged by drying heat and cold in 8 days — or your money back. That’s why it’s rightfully called the healer.

Jergens lotion - The healer (1967)

Yes, you can still get Jergens today!

See it in the original vintage cherry-almond scent, or their lotions in other varieties here.

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Comments on this story

3 Responses

  1. My mother always used Jergen’s with the cherry-almond scent. I remember the pump bottle she kept in the kitchen (not the kitchen collection pictured above but the regular bottle). Thanks for the article!

  2. I absolutely love the Jergens lotion ever since I can remember. I use to work at a Gass factory and the nurse would order the jerseys lotion in a tube. It was so rich and kept our hands from being so dry. I wish I could find that tube again. My mom used it when we were young so we just kept right on using it.

  3. Found your article very interesting; the portion about the kitchen dispenser was of special interest. I am trying to find a vintage dispenser for my powder room and would like more information on the history of various bottles & pump dispensers used by Jergens over the years. Could you help with suggestions where I may find this information? Your help would be greatly appreciated. Thank you for the interesting article.

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