Kool-Aid began in 1922 as Fruit Smack, a flavored syrup, wrote a reporter in the Green Bay Press-Gazette (Wisconsin) on August 10, 1985. “It was one of 125 mail-order food and household products offered by Edwin E. Perkins of Hendley, Nebraska. Fruit Smack was popular but expensive to make. Transportation and breakage of the product’s glass containers was costly; so in 1927, Perkins removed the water and sold the powdered product in paper envelopes. He also changed the name to Kool-Aid.”
Thanks to the success of the powdered drink, the Perkins’ company grew rapidly, and was bought by New York-based General Foods in 1953.
Vintage Kool Aid man commercials – HEY, KOOL AID! (Oh yeah!)
Vintage Kool-Aid powder packets: The Sunshine drink! (1938)
Vintage Kool-Aid: It’s the budget beverage (1942)
Refreshments for warm weather… made with Kool-Aid (1945)
New Golden Nectar Kool-Aid! (1950s)
Can’t wait to taste it! Delightfully different cool-off drink with just a touch of tang! Stir up a frosty pitcherful for your family today!
Treat the team to Kool-Aid (1950s)
5-cent package makes two quarts — 9 great flavors including new lemon! Try ’em all!
One of the many fine products of General Foods
“Kool-Aid, Kool-Aid, tastes great. Wish I had some, can’t wait.”
Vintage grape Kool-Aid soft drink powder from 1961
Ready for a party at the drop of an ice cube — that’s delicious Kool-Aid.
This pure, wholesome refreshment is so flavorful, such fun. More economical, too — a 5c package makes two big quarts of America’s best-loved instant soft drink.
There’s only one Kool-Aid
(But it comes in 11 different flavors)
Boys get cuttin’ when a smiling pitcher of Kool-Aid is on the job!
“Tommy — Your allowance inside! This Kool-Aid is to help you get started cutting the grass like you promised your father! – Mom”
Another Kool-Aid smile: Godfrey Cambridge (1973)
Another Kool-Aid smile: Jackie “Moms” Mabley (1973)
Kool-Aid flavors, past & present (worldwide, as of 2020)
Arctic Green Apple
Blastin’ Berry Cherry
Blue Berry Blast
Blue Moon Berry
Ice Blue Raspberry Lemonade
Roarin’ Raspberry Cranberry
Scary Black Cherry
Soarin’ Strawberry Lemonade (sugar-free)
Strawberry Falls Punch
Surfin’ Berry Punch
Tropical Punch (sugar-free)
Why is this pitcher smiling? (1982)
Make the smart choice. Kool-Aid instead of soda.
- Because Kool Aid sugar-sweetened is about 1/2 the price of soda.
- Because Kool-Aid has vitamin C.
- Because Kool-Aid has no carbonation.
- Because Kool-Aid brand soft drink mix has those big fruity flavors kids love. Hugs and kisses guaranteed!
Sugar-free Kool-Aid with Nutrasweet (1983)
Pre-sweetened with a great new natural tasting sweetener.
Now there’s a sugar-free for kids. Because now there’s a sugar-free from Kool-Aid: New Sugar Free Kool-Aid Brand Soft Drink Mix.
It’s pre-sweetened with NutraSweet, a great new natural tasting sweetener, for that great Kool-Aid taste. New Sugar Free Kool-Aid comes in those super fruity flavors kids love: Cherry, Tropical Punch, Grape, Lemonade, Sunshine Punch.
And new Sugar Free Kool-Aid is the sugar-free Moms love to serve — it has Vitamin C, contains no caffeine and no saccharin. Yet it only costs about half the price of soda*. That’s right, half! Who else could do it all?