Moo Juice chocolate & strawberry milkshake mix: Cow recommended (1967)

Note: This article may feature affiliate links to Amazon or other companies, and purchases made via these links may earn us a small commission at no additional cost to you. Find out more here.

Vintage Moo Juice packets from the 1960s
Pillsbury apparently introduced their Moo Juice flavored packets of milkshake mix late in 1966.

Originally made in just two flavors — Chocolate and Strawberry — by 1969, two more taste sensations had been added: Vanilla and Chocolate Malt.

A year later, however, the product had virtually disappeared. While we couldn’t find an official cause of death, there is some suggestion that since Moo Juice didn’t make really thick milkshakes, other products outshone them on supermarket shelves. – NJP

Cows recommend Moo Juice

Hi! I’m a cow! So I’m an authority on milk shakes! And us cows recommend Moo Juice, the new milkshake mix from Pillsbury.

Just add Moo Juice to milk.. see, it’s easy. Then shake like crazy. And pour yourself a smooth and creamy treat. As fun as a trip to a drive-in!

So get the package with the good-looking cow on it! And let the kids serve dessert tonight! It’s terrific!

For an extra thick threat… add a big scoop of ice cream.

Vintage Moo Juice chocolate or strawberry milkshake mix from 1967 (1)

Vintage Moo Juice chocolate or strawberry milkshake mix from 1967 (2)

Moo Juice – Chocolate or Strawberry

Makes a smooth and creamy milkshake, right at home. Even better with ice cream.

MORE: Tang, the retro orange drink mix that astronauts & Florence Henderson liked


Vintage Moo Juice newspaper ad from 1968: Join the quarter-back club

Pillsbury’s terrific milkshake mix. Makes a smooth and creamy treat. NEW! 7-shake package

Four flavors: Chocolate, Strawberry, Vanilla & Chocolate Malt

Just send us the top from one of the new 7-shake packages (or send 5 empty 10c size packages) and you’ll get a QUARTER (25c) BACK!

Moo Juice newspaper ad from 1968


PILLSBURY INITIATES UNIQUE MOO JUICE QUARTER-BACK CLUB

From The Arizona Republic (Phoenix, Arizona) January 2, 1968

A unique “Quarter-Back Club” has been established by Pillsbury for its Moo Juice instant Milk Shake Mix.

Strangely enough, it has nothing to do with football. It’s a special offer to introduce you to the new, Moo Juice 7-shake package and two new flavors. Pillsbury’s Jack Jones says to watch the R&G food pages for the announcement on how to join the “Quarter-Back Club.”

MORE: Pillsbury Space Food Sticks, the vintage snacks for astronauts that kids loved

If you enjoyed this post, please share it! And be sure to subscribe to our weekly newsletter, follow us on Facebook or Pinterest, or check out the cool stuff in our shop. Thanks for visiting!

More stories you might like

Check out our books!

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Because the fun never ends:

Join the fun

Don’t miss out on the latest and greatest vintage stuff!

Sign up for our free weekly newsletter here.