40 favorite vintage breakfast cereals from the ’60s

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40 favorite vintage breakfast cereals from the '60s (1967)

The rising popularity of breakfast cereal (1967)

In the beginning was Shredded Wheat.

Today, there are Alpha Bits and Apple Jacks, Bran Buds, Bran Flakes and Raisin Bran, Cheerios, Corn Chex, Rice Chex, and Wheat Chex, Cocoa Krispies, Cocoa Puffs, Concentrate, Corn Crackos, Corn Flakes, Corn Nix, Crispy Critters, Froot Loops, Frosty O’s, Grape Nuts and Grape Nuts Flakes, Honeycomb, Krumbles, Lucky Charms, OKs, Puffa-Puffa Rice, Quake and Quisp, Rice Krispies, Special K, Stars, Sugar Crisp, Sugar Frosted Flakes, Sugar Jets, Sugar Pops, Sugar Smacks, Sugar Sparkled Rice Krinkles, Total, Trix, Wheat Stax, and, of course, Wheaties — to name a few of the breakfast cereals now on the market.

The list amounts to second-degree assault on the language, but it adds up to about 1.2 billion pounds of cleverly disguised corn, oats, rice, and wheat that will be sold to Americans this year as breakfast food. Americans, obviously, buy a lot of ready-to-eat cereals.

1959 Bowls of cereal food

1959 Vintage cereal in bowls

Retail sales of dry cereals will total about $660 million this year. The business can be very profitable: even a one percent share of that market can generate something on the order of $1 million in pretax profits.

With sales up 43 percent in the past five years, the dry cereal business has been one of the fastest-growing segments of the food industry. It is no coincidence that this growth has paralleled a surge in the number of very young Americans. Children consume about half the cereal eaten in the US.

MORE: Saturday morning cartoons & cereal ads (1967)

The industry’s ability to reach this market so well rests on two things: persuading mothers of the nutritional value that is built into even the most ridiculous names on those gaudy packages; and persuading the children themselves, on afternoon and Saturday morning television shows, to demand cereals featuring “go power” or “crunchability.”

This bifold approach has sold a lot of cereal. It has also enabled the manufacturers to promote the uniqueness of their brands, and thus insulate themselves from private labeling and price competition that raise havoc with other package groceries.

Vintage Post cereals

Post Toasties corn flakes, Alpha-Bits, Grape Nuts, Raisin Bran, Corn Flakes & Blueberries, Honeycomb, Sugar Crisp

MORE: The Flintstones help debut Fruity Pebbles & Cocoa Pebbles cereals (1970)

Vintage Post cereals Toasties Alpha Bits Grape Nuts

Post Alpha Bits cereal

Jun 15, 1959 Post Alpha Bits cereal

Vintage Kellogg’s breakfast cereals

OKs, Concentrate, Krumbles, Shredded Wheat, Corn Flakes, Rice Krispies, Frosted Flakes, Special K, Froot Loops, 40% Bran Flakes, Product 19, Puffa Puffa Rice, Raisin Bran, Cocoa Krispies, Apple Jacks, Sugar Smacks, Sugar Pops

MORE FROM KELLOGG’S: The original Rice Krispies Treats recipe & their delicious history

Vintage cereals - 1967 - Kellogg's Frosted Flakes and Special K

Classic cereals from the '60s - Cocoa Krispies, Pops, Smacks, Apple Jacks

ALSO SEE: Giant Raisin Bran cookies recipe (1998)

Vintage Sugar Frosted Flakes cereal ad from 1961

Classic Quaker, Nabisco & Ralston Purina cereals

Quaker: Cap’n Crunch, Quisp, Quake

Nabisco: Spoon Size Shredded Wheat, All Family Team flakes

Ralston Purina: Wheat Chex, Rice Chex

Retro cereals from 1967 - Quaker Cap'n Crunch, Quisp, Quake

MORE QUAKER: Instant Quaker Oatmeal flavors for kids (1972 & 1986)

Vintage cereals from 1967 -Nabisco and Ralston brands

Discover Team Flakes, the first cereal to blend four grains for flavor (1965)

Vintage Team flakes ad from 1965

Popular vintage General Mills cereals in 1967

Cheerios, Wheaties, Kix, Trix; Jets, Sugared Frosty O’s, Total, Cocoa Puffs, Lucky Charms

MORE FROM GENERAL MILLS: Hot buttered Cheerios recipe (1982)

Vintage General Mills cereals - Trix Kix Wheaties Cheerios

Retro Big G cereals from 1967 - Quaker Cap'n Crunch, Quisp, Quake

Now there’s a cereal you can stack: Vintage Stax cereal (1966)

Once you stop snacking and start eating, you’ll find there’s more to STAX than stacking. new wheat Stax really taste good. They’re bite-size chunks of toasted whole wheat. Crunchier because they’re toasted on bottom, top, sides — even inside. They’re the toastiest, tastiest, crunchiest, stackiest cereal you’ve ever tasted.

Vintage Stax Cereal ad 1966

General Mills cereals for the 1960s

Jun 13, 1960 Cereal flavors

Jun 13, 1960 Cereal 

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