Kellogg’s Concentrate cereal (1959-1965)

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The little gold box (1963)

How it helps you balance your diet every day without a single chart

Kellogg’s Concentrate cereal

The new concentrated nutrition cereal. Defatted wheat germ added — 10 minerals and vitamins, 40% high-quality protein, 99% fat free.

Kellogg's Concentrate cereal (1959-1965)


New: Kellogg’s Concentrate (1959)

The greatest concentration of nutrients ever offered in a single all-purpose food

(The ready-to-serve nutrition “booster”)


A message about an important food (1959)

From Kellogg’s of Battle Creek

Max Shulman for Kellogg’s (1956)

(By the author of Doby Gillis, Rally Round the Flag, Boys, etc.)

Names My Mother Called Me

Concentrate cereal

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21 Responses

  1. Yeah I remember this cereal very well. It was pretty tasty and in such a small box that it seemed unreal. It had a way of swelling up so much that it was equivalent to cereal from a larger box.

    Everybody liked this Special K stuff. So there must be a good reason why Kellogs does not bring it back. It probably has to do with whatever ghastly trick they pulled to get it to shrink and expand so much with just water (i.e. milk) Like maybe they added worm castings, mycorrhizae and water-obsorbing polymers. You have to know there was a lot less scrutiny of the crap they put into food in those days.

    1. Please I’ve looked for many YEARS for Concentrate I use to eat it when I was very young I’m 60 now and would love to have some I’m sure alot of other people if they seem this they would be saying please bring it back is there any place I can get any ? Looking forward to seeing it back in stores Kroger ? ❤️Tammy Julian

  2. Absolutely loved concentrate with fresh cold delivered milk with cream…. such sweet childhood memories. Where did you go Concentrate

  3. Please bring Kellogg’s Concentrate back! Absolutely loved it growing up and fits right into the new high protein diets of today’s age.

  4. This is in my opinion the absolute best cereal ever made. I would love to see it produced again and would buy a lot of it. Kellogg’s please bring it back!

  5. Totally agree with all the comments. I dream about Concentrate. I would love to have it again before I die…

  6. I loved that cereal. My grandma would buy it & I’d eat it for breakfast every time I stayed over! Is there anyway or anything I can do to initiate Kellogg to consider producing Concentraye again???
    Please, consider it!! Do a trial run. I’ll buy plenty Concentrate Cereal. Come on…. Bring Concentrate Back!!!

  7. I grew up with this cereal and would LOVE to see it on the shelves so I could show and share this wonderful cereal with my son and friends. It is absolutely the BEST! Please bring Cencentrate back.

  8. My grandmother would sprinkle it on a bowl of ice cream and we thought it was the best stuff ever. Not til I was an adult did I learn it was wheat germ! Good memories

  9. I crave Concentrate. With 6 of us kids it was hard to keep it in the house. We all loved it!!! Please bring it back.

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