New Post’s Sugar Crisp cereal (1950)

New Post’s Sugar Crisp

As a cereal it’s dandy!

For snacks it’s so handy!

Or eat it like candy!

The cereal you’ll want to beg, borrow or rassle for!

So quick, so easy. Perfect for ‘tween meal snacks. Good for kids too — wholesome wheat for nourishment, the special honey and sugar coating for flavor plus quick energy. What a combination!

Fluffy puffed wheat with a honey-flavored coating toasted on — so sweet you don’t need to add sugar. Just pour on the milk or cream and watch the whole family go for this honey of a new cereal!




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