Instant Quaker Oatmeal, first introduced in 1965
This is a packet of new Instant Quaker Oatmeal. (1965)
It lets you make good hot oatmeal right in your bowl. And there are 9 more like it in every box. Just add boiling water, it’s ready to eat. Try it the next hurried morning.
Instant oatmeal – instant hit (1966)
Arizona Republic (Phoenix, Arizona) Feb 11, 1966
We have this problem at our house. We are five for breakfast, and only one of us likes oatmeal. With our hectic morning schedule, stirring around and messing up a pot for two tablespoons of oatmeal is frustrating. Yet if I don’t, I feel guilty.
So it was with great delight I hailed Instant Quaker Oatmeal. It cooks right in the bowl. Specially processed rolled oats (in individual envelopes) cook instantly when boiling water is poured over. It is then ready to serve; or add fun-type toppings.
Marvelous, too, for families who breakfast in shifts. Result at our house: now everyone is eating oatmeal!
Apples and Cinnamon flavor introduced (1968)
Oatmeal packet flavors & packages from 1968
Retro TV commercial from 1969
(Apparently boys needed to be convinced to try oatmeal. This became somewhat of a theme throughout the years.)
Vintage box – Maple & Brown Sugar flavor (1969)
Instant Quaker Chocolate oatmeal (1971)
The more they eat, the better you feel (1972)
Flavors: Maple & Brown Sugar, Apples & Cinnamon, Raisins & Spice, Natural Flavor & Flavor Variety
Apples & cinnamon flavor + Sears jeans (around 1976)
Instant Quaker Oatmeal: Bran & Raisins (1978)
Fiber! Now in a delicious Hot Cereal!
New Instant Quaker Oatmeal with Bran & Raisins is the first hot cereal specially formulated with wheat bran — one of nature’s richest sources of fiber.
The fine-milled bran gives the creamy oatmeal a wonderful toasty taste and hearty texture. And the plump sweet raisins make it a truly delicious hot change from cold bran cereals.
Who says kids don’t like hot cereals? (1979)
TV commercial: We’re gonna make a hot cereal lover out of you (1980)
Flavors mentioned: Apples & Cinnamon, Raisins & Spice, Cinnamon Spice, Maple & Brown Sugar, Honey Graham
Vintage Instant Quaker Oatmeal flavors (1986)
Apples, raisins & walnuts – Raisins, dates & walnuts
Instant Quaker Oatmeal: 5 reasons why warm is better (1986)
Tummies like warm better – Warm is easy to make – Warm is smoother, creamier – Warm means the goodness of real Quaker oats – Cold mornings need warm starts.
There’s a lot of WARM in Instant Quaker Oatmeal.
Wilford Brimley for Instant Quaker Oatmeal (1988)
Quaker: It’s the right thing to do (1990s)
Instant Quaker Oatmeal presents Kids’ Choice (1993)
4 Kids’ Choice flavors: Maple & brown sugar, Radical Raspberry, Strawberries & Stuff, Cinnamon Graham Cookie
For moms who have a lot of love, but not a lot of time (1990s)
Instant Quaker Oatmeal flavors from 1993
Regular flavor, Honey Nut, Maple & Brown Sugar, Cinnamon Toast flavor