Vintage Quaker Instant Oatmeal: Remember all these different flavors?

Vintage Quaker Instant Oatmeal

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Instant Quaker Oatmeal, first introduced in 1965

New Instant Quaker Oatmeal - 1965

This is a packet of new Instant Quaker Oatmeal. (1965)

It lets you make good hot oatmeal right in your bowl. And there are 9 more like it in every box. Just add boiling water, it’s ready to eat. Try it the next hurried morning.

1965 - Instant Oatmeal debuts

Instant oatmeal – instant hit (1966)

Arizona Republic (Phoenix, Arizona) Feb 11, 1966

We have this problem at our house. We are five for breakfast, and only one of us likes oatmeal. With our hectic morning schedule, stirring around and messing up a pot for two tablespoons of oatmeal is frustrating. Yet if I don’t, I feel guilty.

So it was with great delight I hailed Instant Quaker Oatmeal. It cooks right in the bowl. Specially processed rolled oats (in individual envelopes) cook instantly when boiling water is poured over. It is then ready to serve; or add fun-type toppings.

Marvelous, too, for families who breakfast in shifts. Result at our house: now everyone is eating oatmeal!

Oatmeal packets at breakfast from 1966

Apples and Cinnamon flavor introduced (1968)

Instant Quaker Oatmeal - 1968

Oatmeal packet flavors & packages from 1968

Oatmeal packet flavors from 1968

Retro TV commercial from 1969

(Apparently boys needed to be convinced to try oatmeal. This became somewhat of a theme throughout the years.)

Vintage Instant Quaker Oatmeal TV commercial from 1969 (3)

Vintage Instant Quaker Oatmeal TV commercial from 1969 (1)


Vintage Instant Quaker Oatmeal TV commercial from 1969 (2)

Vintage box – Maple & Brown Sugar flavor (1969)

Vintage Quaker Instant Oatmeal box - Maple 1969

ALSO SEE: Remember these? 50+ of your favorite vintage breakfast cereals from the ’60s

Instant Quaker Chocolate oatmeal (1971)

1971 Chocolate oatmeal - Quaker Oats

The more they eat, the better you feel (1972)

Flavors: Maple & Brown Sugar, Apples & Cinnamon, Raisins & Spice, Natural Flavor & Flavor Variety

Instant Quaker Oatmeal flavors for kids (1972 & 1986)

Apples & cinnamon flavor + Sears jeans (around 1976)

Instant Quaker Oatmeal - Apples and cinnamon flavor - 70s

How many of these vintage Saturday morning cartoons & TV shows can you remember?

Instant Quaker Oatmeal: Bran & Raisins (1978)

Fiber! Now in a delicious Hot Cereal!

New Instant Quaker Oatmeal with Bran & Raisins is the first hot cereal specially formulated with wheat bran — one of nature’s richest sources of fiber.

The fine-milled bran gives the creamy oatmeal a wonderful toasty taste and hearty texture. And the plump sweet raisins make it a truly delicious hot change from cold bran cereals.

Instant Quaker Oatmeal - Bran and Raisins - 1978

Who says kids don’t like hot cereals? (1979)

Vintage Instant Quaker Oatmeal 1979

MORE: Kellogg’s Concentrate cereal was much-loved, but they still discontinued it

TV commercial: We’re gonna make a hot cereal lover out of you (1980)

Flavors mentioned: Apples & Cinnamon, Raisins & Spice, Cinnamon Spice, Maple & Brown Sugar, Honey Graham

YouTube video

Vintage Instant Quaker Oatmeal flavors (1986)

Apples, raisins & walnuts – Raisins, dates & walnuts

Instant Quaker Oatmeal flavors from 1986

Instant Quaker Oatmeal: 5 reasons why warm is better (1986)

Tummies like warm better – Warm is easy to make – Warm is smoother, creamier – Warm means the goodness of real Quaker oats – Cold mornings need warm starts.

There’s a lot of WARM in Instant Quaker Oatmeal.

1986 Quaker Oatmeal

Wilford Brimley for Instant Quaker Oatmeal (1988)

YouTube video

Quaker: It’s the right thing to do (1990s)

Quaker Oatmeal with Wilford Brimley - 1990s

Instant Quaker Oatmeal presents Kids’ Choice (1993)

4 Kids’ Choice flavors: Maple & brown sugar, Radical Raspberry, Strawberries & Stuff, Cinnamon Graham Cookie

Instant Quaker Oatmeal presents Kids' Choice (1993)

DON’T MISS: 70 popular vintage 1970s cereals we loved & we miss

For moms who have a lot of love, but not a lot of time (1990s)

1990 Quaker Instant Oatmeal

Instant Quaker Oatmeal flavors from 1993

Regular flavor, Honey Nut, Maple & Brown Sugar, Cinnamon Toast flavor

Instant Quaker Oatmeal flavors from 1993

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Comments on this story

One Response

  1. Please tell me where I can buy Capn Crunch cereal in the Chicago suburbs. I have checked soooooi many stores and can not find it. I do not remember where I bought it. We really enjoy it.

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