See vintage Kraft & Campfire marshmallows from the 1950s-1980s (plus a few easy retro marshmallow dessert recipes)

Vintage Campfire marshmallows from the 1950s

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Are marshmallows ever just marshmallows? Not a chance. These deceptively simple confections, more than just a sugar rush in a spongy package, hold a mirror to the pop culture and culinary trends of yesteryears. Imagine being so light, yet carrying the weight of countless memories from family camping trips to holiday feasts.

As we consider these sweet and squishy Kraft and Campfire marshmallows, let us ponder: Did your grandmother’s marshmallow salad taste better when you were a kid? And if so, was it the marshmallows, the recipe, or just a dose of nostalgia — as puffy and soft as the confections themselves?

Let’s take a sweet journey through time when Kraft marshmallows and Campfire marshmallows held court in the pantries of America. Here we’re revisiting vintage packaging and sharing a few retro recipes. -BB

Marshmallows on top of sweet potatoes (1967)

When Kraft miniature marshmallows were brand new (1955)

Just pour ’em in… nothing to snip or cut! Each one is perfect cooking size… the sticky job of cutting with scissors is gone forever.

When Kraft miniature marshmallows were new (1955)

ALSO TRY: Rocky Road fudge: Get a classic 1970s recipe

When Kraft miniature marshmallows were brand-new (1955)

Campfire marshmallows: The full-size, full-flavored eating marshmallows (1959)

(The ones kids like best) Campfire exclusive! 4 sealed boxes inside every package. Open one and the rest stay fresh!

Vintage Campfire marshmallows

Vintage Moonbeam dessert salad loaf recipe from the 1950s

Here’s salad sorcery you dream about, with a bewitching flavor that’s sure to enchant. So simple, too. Just wave the Campfire wand of Ern, goodness, and presto! — you’re a salad magician.

You see, Campfire Marshmallows are ingredient marshmallows, pure, wholesome, extra delicious. Light, fluffy, always fresh — four individually sealed Packettes in one economy pound package.

And what they do for salads, desserts, pies, cakes and candies is sheer flavor magic. See for yourself — get Campfire Marshmallows today.

ALSO TRY: Lime chiffon dessert with marshmallows (1978)

Moonbeam salad loaf: Praise-winning and party-perfect

1 package lime gelatin
1-1/2 cups boiling water
1 pound cream cottage cheese
24 large marshmallows, cut into eighths

Dissolve gelatin in boiling water. When syrupy, add cottage cheese, which has been put through sieve.

Chill until mixture begins to get quivery. Then fold in marshmallows. pour into 1 pound bread pan. Unmold when firm. Garnish with bunches of green grapes or sliced peaches. Serves 8 to 10.

Marshmallow chiffon custard: Family favorite

24 large marshmallows
1-1/3 cups milk
1 egg, well-beaten
1/2 teaspoon vanilla

Melt marshmallows in 1 cup of milk over low heat, folding until mixture is smooth.

Beat egg until foamy and blend with 1/3 cup of milk. Slowly stir into hot mixture.

Return to heat and cook until mixture coats spoon like custard (3 to 5 minutes), and begins to thicheen.

Remove from heat at once, add vanilla. Pour into custard cups. Cool until firm. chill in refrigerator until read to serve. Serves 4 to 6.

Vintage Campfire marshmallow moonbeam salad loaf recipe from the 1950s

Vintage Campfire marshmallows date loaf recipe (1950s)

Glamour desserts are so easy with Campfire Marshmallows

This just goes to show what a glamorous dessert you can make with snowy, fluffy Campfire Marshmallows.

And so easily, tool A few simple ingredients quickly blended, then chilled, and presto! — a praise-winner even your men folks will love. Because of the extra GOODNESS Of Campfire Marshmallows — the magic ingredient. Try it, won’t you?

MORE: Make fruity pastel marshmallows with this vintage Jello recipe

Vintage Campfire marshmallow date loaf recipe from the 1950s

Campfire Marshmallows and Vintage Cracker Jack (1956)

Cracker Jack, Campfire miniature marshmallows, Cracker Jack caramel-coated popcorn, popping corn, marshmallow creme, colored marshmallows…

Campfire Marshmallows and Vintage Cracker Jack from 1956

ALSO TRY: Rocky road bar brownies (1971)The original Rice Krispies Treats recipe

Vintage marshmallow Easter bonnet cake decorating (c1960s)

Vintage marshmallow Easter bonnet cake decorating (c1960s)

Creamy banana pie recipe made with marshmallows (1967)
Creamy banana pie recipe made with marshmallows (1967)

ALSO TRY: 15-minute chocolate-banana cream pie recipe (1994)

Vintage 1970s Kraft Jets marshmallows (1977)

Vintage 1970s Kraft Jets marshmallows (1977)

1970s miniature marshmallows (1976)

ALSO TRY: 6 ways to make old-fashioned marshmallow sweet potatoes for a Thanksgiving side dish

1970s miniature marshmallows (1976)

Retro Kraft marshmallow slumber bags (1980)

This toasty warm, washable bag is 100% quilted nylon outer shell with FiberFast insulation. It features the Kraft miniatures package on one side, and the jet-puffed marshmallows package on the other. Zip two together for one jumbo bag, or unzip and use as a comforter. Measures 33 inches by 65 inches. Manufactured by the Wentzel company.

ALSO SEE: 1980s sleeping bags featured superheroes, cartoon characters & more

Retro Kraft marshmallow slumber bags (1980)

How to make marshmallow bunnies & ducks (1981)

Easter’s in the Bag. There are fun-to-make Easter creatures inside every bag of Kraft marshmallows. Bunnies and ducks you and the kids can create together. So pick up a soft, fresh bag of Kraft jet-puffed and miniature marshmallows. And make some fun.

1. For head, cut crosswise slice from each end of marshmallow. As illustrated, use toothpick to fasten to second marshmallow. For ears and paws. cut three marshmallow slices in half. Make tail and face with miniature marshmallow halves and candy or cloves.

2. For body, as illustrated, fasten two marshmallows with toothpick. Make head, ears, paws, tail and face as in #1.

3. For head, make as in #1. Attach gumdrop for beak; add cloves or candy for eyes. As illustrated, use toothpick to fasten to second marshmallow for wings and tail, secure three slices to body.

How to make marshmallow bunnies (1981)

And here’s a throwback: Vintage Angelus Marshmallows from 1921

Vintage Angelus Marshmallows from 1921

ALSO SEE: American cheese singles: What’s in them & the history of ‘processed cheese food product’

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Comments on this story

One Response

  1. Best dang marshmallows ever made. There was just something special and better than other products. I am sure the box had something to do with it.

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