Created to compete against the other big magical female-centric sitcom of its day, Bewitched, the sitcom I Dream of Jeannie popped onto the scene on September 18, 1965. The show starred Arizona native Barbara Eden as the genie Jeannie, and Texan Larry Hagman as her astronaut “master,” Major Tony Nelson.
I Dream of Jeannie ran for five seasons, and over the course of the series’ 139 episodes, the 2000-year-old, green-blooded Jeannie created a steady stream of misunderstandings and all other manner of chaos for Major Nelson.
For the second season, production switched from black-and-white to color, and that meant Jeannie needed a whole new bottle — inside and out. As was reported in newspapers nationwide the week of June 1, 1966, “They’re giving Barbara Eden, the genie of ‘I Dream of Jeannie’ a new bottle, now that the show will be in color for the 1966-67 seasons. The bottle costs $6,000. It opens up, displaying lavender-velvet upholstery, satin brocade pillows and glass jewels.” (See the new set piece in a behind-the-scenes look below.)
But first, take a look inside Jeannie’s cozy bottle!