Power companies build for your new electric living: Electricity may be the driver.
One day your car may speed along an electric highway, it’s speed and steering automatically controlled by electronic devices embedded in the road. Travel will be more enjoyable. Highways will be made safe — by electricity! No traffic jams . . . no collisions . . . no driver fatigue.
Your air conditioner, television and other appliances are just the beginning of the new electric age.
Your food will cook in seconds instead of hours. Electricity will close your windows at the first drop of rain. Lamps will cut on and off automatically to fit the lighting needs in your rooms. Television “screens” will hang on the walls. An electric heat pump will use outside air to cool your house in summer, heat it in winter.
You will need and have much more electricity than you have today. Right now, America’s more than 400 independent electric light and power companies are planning and building to have twice as much electricity for you by 1965. These companies can have this power ready when you need it because they don’t have to wait for an act of Congress — or a cent of tax money — to build the plants.
The experience, imagination and enterprise that electrified the nation in a single lifetime are at work shaping your electric future. That’s why in the years to come, as in the past, you will benefit most when you are served by independent companies like the ones bringing you this message — America’s Electric Light and Power Companies.