In this ad series for Motorola, commercial artist Charles Schridde (1926-2011) depicted modernist homes of the future, apparently based on plans designed by several well-known architects. Of course, the ads all prominently featured Motorola’s stereos, televisions and other electronics, and appeared in national magazines during the early ’60s.
As you will see on these two pages, Schridde’s talent perfectly captures the era’s sleek futurism style and space-age optimism in each of his illustrated designs.
This modern high-rise dwelling makes it possible to “get away” from the city without leaving it. Curved glass window wall forms a panoramic view of the city and surrounding countryside. Reflecting pool and shrubbery add warmth to ultramodern room setting, accented by dome ceiling.
Home along the ocean
This double-deck cliff house combines the rugged beauty of the seacoast with relaxed contemporary living.
Futuristic home with a glass dome roof
Being “king of the mountain” is a grown-up reality for this young couple. Their contemporary cliff house, hung around a solid rock pinnacle, gives them a commanding view of both the village and the sea below.
Retro modern space-age home over a brook
Peace and solitude should be no problem for this young couple. Their dramatic hideaway over a creek is hung on canted pre-stressed concrete buttresses.
Here’s architect Leon Deller’s design of a modern “rec” room — using presstressed concrete walls and ceiling, and large aquarium windows that look directly into the backyard swimming pool.
Three story open-plan lake house
Reminiscent of sailing ships past, this contemporary “crow’s nest” summer home gives this couple an unusual lookout from which to plot a course of summer fun.
A floating spiral staircase
Suspended on cables, this magnificent spiral staircase gives the impression it floats in mid-air above the reflecting pool. The kids are more interested in what they’ve found under the tree. Naturally.
Glassy three-story tall home
Working out in the pool room
Keeping the family fit in the winter is no problem in this home with its solarium-recreation room. Movable tinted panels allow privacy as well as a sun shield in winter and summer. The TV is Motorola’s newest portable on a decorator-styled roll-about cart.