We found 50+ fun & funky vintage bath towels that will make you feel nostalgic

Vintage bath towels at ClickAmericana com

Note: This article may feature affiliate links, and purchases made may earn us a commission at no extra cost to you. Find out more here.


Vintage bath towels from the mid- to later-20th century were not only functional items in the household — they were a staple of bathroom decor and a reflection of personal style. With their bold patterns and unique textures, these towels brought a touch of elegance and charm to everyday life. 

In the early 20th century, bath towels were often simple and practical, made from cotton or linen. However, as the decades progressed, the color options became more vivid and the designs varied.

The 1950s, for example, saw the introduction of colorful prints and embroidered details that added a pop of personality to any bathroom. Brands began to experiment with different fabrics and weaving techniques, resulting in towels that were not only beautiful but also luxuriously soft and absorbent.

By the 1960s and 70s, the influence of popular culture and fashion trends was clearly visible in the design of bath towels. Psychedelic patterns, bold florals, and geometric designs were all the rage, reflecting the groovy vibe of the era. 

We’ve put together a collection of vintage ads that showcase these wonderful towels in all their glory. From classic 1930s designs to the bold styles of the 70s, these advertisements offer a glimpse into the past and highlight everything we remember about those towels our grandmothers stocked.

Martex bath towels from 1936

Vintage bath towels from 1936 at ClickAmericana com

Classic Harvest fall bath towels from Martex (1937)

If the summer has convinced you that ordinary bath towels do not pay — especially where there are growing children — see that your new fall bath towels are Martex…

Vintage bath towels from Martex (1937) at ClickAmericana com

Vintage bath towels from Dundee (1941)

Eminent American designer (Joseph B Platt) interprets modern decorative themes in a brilliant collection of Dundee towels. For these are towels artfully keyed to the decorative themes of American homes — in the charming simplicity of their patterns, the clear, fresh glow of their colors.

Vintage bath towels from Dundee (1941) at ClickAmericana com

Monogrammed towel from 1949

Monogrammed towel from 1949 at ClickAmericana com

Classic floral bath towels by Martex from 1950

Vintage bath towels from 1950 at ClickAmericana com

Cannon Carefree Colors bath towels from 1954

Cannon color bath towels from 1954 at ClickAmericana com

He-man Cannon towels for every day (1958)

Little shavers need towels with boy-tough sturdiness. Stripe can take all the rugged wear (and grime) a boy can give it. Keep tossing it in the washer and it comes out bright as ever.

Treat the man in your life to his kind of towel: It’s over two feet wide by four feet long, laps up water, dries quickly. Quality towels like the one above cost less because they wear longer. With exclusive Beauti-Fluff finish. 

Cannon towels from 1958 at ClickAmericana com

ALSO SEE: Fitted sheets were a fab 50s fad that never faded

Fashion towels by Cannon (1956)

Fashion towels (1956) at ClickAmericana com

Vintage Cannon Gold Label bath towels from 1950s

They are the work of some of the country’s greatest textile craftsmen. There at the big humming Cannon looms, working with the finest American cotton, these skilled men have achieved in towels the nearly perfect combination of high absorbency, glorious color, thick-as-cream texture, staunch endurance. To these men, Cannon Gold Label towels arc “price-less.” We believe you’ll think so, too — though the cost is $3.50 or less. just compare them with other towels …

… in texture. Cannon’s finest towels have a lavish, almost unbelievable softness because there are actually more of those long, soft loops per inch — all with the exclusive Cannon Beauti-Fluff finish. And this wondrous texture also makes the towels so thirsty they drink five times their weight in water!

CANNON 100% Cotton Low Twist Hand Towels (16" L x 28" W), 550 GSM, Highly Absorbent, Super Soft and...
  • INCLUDES: Set includes 2 Hand towels measuring 16 x 28 inches.
  • Intellifresh built in odor protection to keep towels fresh for up to 40 washes.
  • QUALITY FABRIC: Cannon Low Twist towels and washcloths are made with the finest, Grade A 100% cotton for unmatched softness and silky feel.

… in design. Smart, imaginative designs that fit into your favorite decorating scheme, traditional or modern. Designs all the more distinctive because of the extra-deep texture into which they’re woven.

… in color. The whole prism of fabulous Cannon colors. See them at their purest and richest in Cannon luxury towels. Beautiful, Mendable pastels. Dramatic. vibrant tones. Mix and match to your heart’s content!

… in longer life. By actual test, Cannon luxury towels wear up to twice as long as less expensive towels. That’s because of a finer. tighter, stronger weave that sails through years of wear and washing.

Insist on the Cannon Gold Label when you want the very finest. Complete decorator ensembles — bath towels. face towels, wash cloths. bath mats, finger-tip guest towels—see them soon at your favorite store!

Vintage bath towels from 1950s at ClickAmericana com

Vibrant classic bath towels from 1952

Vintage bath towels from 1952 at ClickAmericana com

Old-fashioned monogrammed bath towels (1956)

Vintage bath towels from 1956 (2) at ClickAmericana com

Using bath towels as curtains (1956)

Vintage bath towels from 1956 at ClickAmericana com

Cannon’s most popular bath towels from 1958

Vintage bath towels from 1958 (2) at ClickAmericana com

Vintage bath towels from Callaway (1957)

Vintage bath towels from Calloway (1957) at ClickAmericana com

Vintage glittery bath towels from Cannon (1956)

Vintage bath towels from Cannon (1956) at ClickAmericana com

Cannon Beauti-Fluff bath towels from 1958

Vintage bath towels from 1958 at ClickAmericana com

Callaway Shadowtones bath towels from 1959

Vintage bath towels from 1959 at ClickAmericana com

Cotton Paradise 6 Piece Towel Set, 100% Cotton Soft Absorbent Turkish Towels for Bathroom, 2 Bath...
  • ✔ 6 Piece Turkish Towel Set includes 2 Bath Towels (27 inch x 54 inch), 2 Hand Towels (16 inch x 28 inch), and 2 Washcloths (13 inch x 13 inch).
  • ✔ This 100% Cotton Luxury Bathroom Towel Set is Ideal for Families and Guests or to Give your Bathroom a Refresh with Different Color Options.
  • ✔ Our Turkish Towel Set Feel Luxuriously Soft and Thick with 600 GSM Weight, but are Light Enough to Wrap up and Relax for Hours After Shower. These Premium Towels for Bathroom Complies with Amazon...

Classy blue bath towels from Cannon (1964)

Vintage bath towels from Cannon (1964) at ClickAmericana com

Bath towels from the Cannon Royal Family of towels (1961)

Vintage bath towels from 1961 at ClickAmericana com

Old-fashioned bath towels with illustrations from 1962

Vintage bath towels from 1962 at ClickAmericana com

Old-fashioned Asian-inspired bath towels from Cone (1962)

Vintage bath towels from Cone (1962) at ClickAmericana com

Modern Threads 6 Piece Set, 2 Bath Towels, 2 Hand Towels, 2 Washcloths Yarn Dyed Jacquard/Solid...
  • SET INCLUDES: (2) Bath towels, (2) Hand towels, (2) Washcloths.
  • DIMENSIONS: Bath towel- 27"x54", Hand towel- 16"x28", Washcloth- 13"x13"
  • FEATURES: Ultra plush, soft and absorbent, this plush towel set gets softer with each wash. Made using the highest quality soft to the touch cotton. Oeko-Tex certified, the definitive mark of...

Classic 60s bath towels with floral designs

Vintage bath towels from 1960 at ClickAmericana com

Vintage bath towels from a 1960s linen closet

Vintage bath towels from 1960 linen closet at ClickAmericana com

Flower and striped patterned towels (1962)

Flower and striped patterns (1962) at ClickAmericana com

MORE: These 12 fuzzy toilet covers from the 70s were super retro bathroom decor

Martex beach towels from 1963

Martex towels from 1963 at ClickAmericana com

Bronze and golden bath towels from 1964

Vintage bath towels from 1964 at ClickAmericana com

Dundee Persian Rose bath towels (1965)

Vintage bath towels from 1965 (2) at ClickAmericana com

Vintage various bath towels from ’65

Vintage bath towels from 1965 (3) at ClickAmericana com

Retro Cone Wondasoft bath towel from 1965

Vintage bath towels from 1965 at ClickAmericana com

Highland towels from 1966

Highland towels from 1966 at ClickAmericana com

Vintage green Vanity Rose bath towels (1966)

Vintage bath towels from 1966 (2) at ClickAmericana com

Martex Rose towels from 1966

Rose towels from 1966 at ClickAmericana com

Rosette design towels by Dundee (1966)

Rosette design towels by Dundee (1966) at ClickAmericana com

Retro Martex bath towels from 1966

Vintage bath towels from 1966 at ClickAmericana com

Cannon Monticello vibrant 60s bath towels

Hidden Treasure. A towel-ful of dazzling diamonds to transform your bathroom into a beauty room… Available in three color combinations to mix or match with our solid color towels. Put them together and make your room sing.

Hidden Treasure diamond shaped bright towels

GLAMBURG Premium Cotton 4 Pack Bath Towel Set - 100% Pure Cotton - 4 Bath Towels 27x54 - Ideal for...
  • Each set contains four (4) 100% pure cotton bath towels 27 inch x 54 inch
  • 100% Pure cotton for softness, absorbency & durability - Luxurious hotel & spa quality bath towels
  • Complimented set for daily use, hotel & spa, quick drying & multipurpose usage

Cannon brand flower textured towels (1968)

Textured towels (1968) at ClickAmericana com

Vintage patterned bath towels (1968)

Vintage bath towels from 1968 at ClickAmericana com

Blue and green Cannon bath towels from 1969

Vintage bath towels from 1969 (2) at ClickAmericana com

ALSO SEE: Vintage colored paper towels: See 60+ old-fashioned patterns, colors & kitchen towel styles

Bath towels by Stevens-Utica from 1969

Vintage bath towels from 1969 at ClickAmericana com

Retro bath towels for a 60s bathroom (1969)

Vintage bath towels from 60s bathroom (1969) at ClickAmericana com

Fancy classic bath towels from Wamsutta

Vintage bath towels from Wamsutta 1969 at ClickAmericana com

Blue-green floral designs in bath towels and bedsheets (1970)

Vintage bath towels from 1970 at ClickAmericana com

Colorful embossed bath towels from 1971

Vintage bath towels from 1971 at ClickAmericana com

Macy’s flower pattern towels (1971)

Macy's flower pattern towels (1971) at ClickAmericana com

Colored and patterned towels (1971)

Colored and patterned towels 1971 at ClickAmericana com

Cannon Royal Family towels (1972)

Cannon Royal Family towels 1972 at ClickAmericana com

Retro Sears bath towels & matching sheets (1971)

Carefree South Seas print by Springmaid for your private world…

Retro Sears bath towels from 1971 at ClickAmericana com

Retro floral bath towels from Utica / J.P Stevens (1973)

Vintage bath towels from Utica (1973) at ClickAmericana com

Groovy floral bath towels (1973)

Vintage bath towels from 1973 at ClickAmericana com

Sears Superplush Towels (1976)

Sears Superplush Towels (1976) at ClickAmericana com

Retro bath towels from 1978

Vintage bath towels from 1978 at ClickAmericana com

Vintage verdant green bath towels from Sears (1978)

Vintage bath towels from Sears (1978) at ClickAmericana com

DON’T MISS: Retro 1970s sheet sets with bright & bold colors and bonus flower power

PS: If you liked this article, please share it! You can also get our free newsletter, follow us on Facebook & Pinterest. Thanks for visiting and for supporting a small business! 🤩 


You might also like...

The fun never ends:

Comments on this story

Leave a comment here!

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.