At the time, the little dolls were made of hardwood, and had plastic hair and accessories (like the hats and the girls’ ruffled collars below).
The very first play set was the Lacing Shoe toy, which taught kids how to tie their shoes, and helped preschoolers learn fine motor control.
By the early ’70s, the play world was already huge, and featured everything from houses to farms, planes to buses — and even Ferris wheels and merry-go-rounds.
Here, take a trip back in time to see these classic toys once again!
Welcome to the Fisher-Price Play Family Village (1972)
Action garage, Farm house, Bath/Utility room set, Kitchen set, Patio set, School, Fun Jet, Mini-snowmobile, Musical Ferris wheel, Merry-go-Round, Fire engine.
Airport with jet, Play Family people, School bus, Mini-bus, Houseboat. All sold separately in individual sets.
Fisher-Price Toys don’t need batteries (1971)
The run the old-fashioned way. On child power. The strength of young imaginations. The endless energy of small bodies. The push and pull of a child’s curiosity on the way to learning something new.
Because Fisher-Price believes there’s too much push-button entertainment today. And once you’ve pressed a button, what else is there to do, Mommy?
Even our new Music Box Record Player is a toy of involvement. Not only doesn’t it need batteries (it winds up), it doesn’t even need a Mommy to supervise.
Our Play Family Toys, including a brand new Schoolhouse, give children the chance to run things their own way, on their own steam.
That’s another great thing about child power. When it’s exhausted, it goes to bed for the night. And wakes up — recharged.
Fisher-Price launches the Play Family Houseboat (1972)
(And goes completely overboard!)
Retractable springy diving board. 2 deck lounges. Tilt-up sun deck becomes carrying handle. Ashore, becomes a wheeled pulltoy. Table, 2 chairs and barbecue grill. Speedboat secure to davit or ties to stern.
5 Play Family passengers. 2 life preservers. All parts floatable and waterproof. When pulled on land, captain looks port and starboard, helm wheel turns, makes putt-putt sound.
Why Fisher-Price built the vintage Little People Play Family Castle (1974)
We believe every childhood needs at least one dragon, one knight in shining armor, a king and queen, a prince and princess, a brave woodsman, a royal coach, a secret passage, a trap door, a dungeon, a drawbridge and a moat.
And that’s how we came to build our Play Family Castle. A lovely place for once-upon-a-time to begin.
Fisher-Price introduces The Play Family Sesame Street (1975)
Here comes that friendly and funny Sesame Street gang from television, transformed into Play Family people [Little People] so your children can make up their own giddy happenings.
There’s Bert and Ernie with their own apartment. Mr Hooper with his soda fountain and newsstand. Oscar the Grouch in his garbage can. Big Bird has his own big nest. And of course, Susan and Gordon and the Cookie Monster.
There’s even a chalkboard on the back of the alley wall when it’s alphabet time. And all the other play pieces you see here.
Then when it’s pick-up-your-toys time, everything stows inside the brownstones, which lock shut for the night. Until the next time the sun shines on Sesame Street.
Fisher-Price Play Family Lift & Load Depot (1977)
It’s the beginning of an exciting new kind of Play Family toy. Because we know that a preschooler’s happiest occupation is putting things into things, moving them, dumping them and loading them all over again.
That’s the job of our new Left & Load Depot. There’s a crank-operated conveyor and a crane on a track to shuttle crates and oil drums up and down, and back and forth. From warehouse to loading station to trucks.
There’s a dump truck, scoop loader and forklift, each with a driver. And lots of cargo to move.
Start the wheels rolling at the Play Family Lift & Load Depot and they’ll be playing overtime.
Make way for the Fisher-Price Lift & Load Railroad
Little People Play Family Nursery School playset (1978)
The Fisher-Price Play Family Nursery School shows how much fun school can be.
This cheery school is just the right size for preschoolers. The roof comes off to reveal four bright rooms, then it turns over to become the playground for the slide, merry-go-round, and teeter-totter.
The bus arrives with the driver and four pupils while the teacher has the table and chairs all ready. When school is over, everything fits neatly inside to be carried away by children two to five years old.
Vintage Little People toys Offshore Cargo Base play set (1979)
It’s always busy at the Fisher-Price Offshore Cargo Base.
Settled on the playroom floor, or adrift on the waves in the tub, our Offshore Cargo Base can keep your children happily involved for hours. The platforms and parts look very real and all work together.
So the big crane can move cargo from its cargo hold to the barge. Then the helicopter can pick up the cargo net.
While the tough little tug is unhitched from the docking platform and sent on its appointed rounds. And the four-man crew helps make sure everything runs smoothly.
With so much activity, we made sure that our Offshore Cargo Base is strong durable and watertight. So it can weather years of lifting and loading upstairs, downstairs, indoors and out.
Fisher-Price play sets make a big, big world just the right size (1980)
That’s why all our Play Family [Little People] play sets are populated with simple little figures that fit in furniture and cars and trucks. And our new Woodseys are soft, furry animal people right out of their own little storybook world.
Fisher-Price Little People: Every kid should grow up in a small town (1989)
Fisher Price Little People play sets (1973)
Fisher-Price knows that the best toys leave lots of room for make-believe (1977)
Fisher-Price little people (1986)
Twenty years ago, Fisher-Price created the very first Little People play set. Today our Little People are more popular than ever…
The A-Frame dollhouse for Little People (1974)
This charming vacation house with twin balconies, twin decks, sleeping loft and dining terrace is the setting for four Play Family People and their dog to have fun.
Enroute, all the pieces fit inside, the terrace folds up into the roof, and snaps shut to form a carrying handle.
Fisher-Price A-frame features a chalet-type house with people, furniture, a car for hours of playhouse fun.
- Built-in kitchen
- 4-passenger Jeep
- 4 bunk beds
- Picnic table
- 2 benches
- Fold-out terrace
- 2 chairs
- Barbecue grill
- Sliding doors
- Deck chairs
- Dinner bell
Fisher-Price Little People Fun Park. Small worlds for big imaginations. (1993)
Garage, bus & farm toys
Fisher-Price Little People are designed to make the most of your child’s active imagination
Take our new Fun Park. It has all the rides, twists and turns kids love, not to mention all the fun. On the Little People Farm, when they open the barn door it goes “moo.”
They can pick up their friends in the School Bus. And at the Little People Garage, they can even raise and lower cars on the special crank-up elevator.
With Fisher-Price Little People, fun is always just around the corner.