Vintage paper towels from the ’70s: Plain, patterned & paisley designs

Note: This article may feature affiliate links to Amazon or other companies, and purchases made via these links may earn us a small commission at no additional cost to you. Find out more here.

Vintage paper towels from the 70s
Here, remember a few of the vintage paper towels that almost every home in America had hanging in their kitchen!

Crown Chiffon paper towels (1971)

(We love the addition of the retro Iona hand mixer here.)

Crown Chiffon paper towels with mixer - 1971


Viva white & blue patterned kitchen towels (1972)

Introducing the first really elegant towel decoration.

Viva has always had exceptionally pretty decorations and bright colors. But this time we’ve really outdone ourselves. With two new, exciting designs: Bold, cheerful butterflies. And festive flowers. And each design comes in 4 bright colors: Green, Gold, Blue, and new Poppy.

The towel itself hasn’t changed, of course. It’s still strong enough to keep right on working. Even if you scrub with an abrasive cleanser. And it’s still very absorbent. But it’s a lot prettier than it used to be.

Viva. The absorbent paper towel that keeps on working.

Blue patterned kitchen towels from 1972 - Viva brand


Vintage paper towels: Roll out the Paisleys (1972)

Kleenex Boutique Towels from Kimberly-Clark

Paisley patterned designs and bold solid colors

Vintage paper towels Roll out the Paisleys (1971)

MORE: Remember retro toilet paper that had colors & patterns?


Redecorate your kitchen once a week (1972)

Not with wallpaper or paint. But with Designer’s Towels. Beautiful paper towels that come in nine different color and pattern versions. Tough paper towels that can handle the day’s biggest jobs. While making your kitchen a little different. Every week. 

3 different patterns, 3 different color combinations in each pattern

Retro Designer's Towels paper towels for the kitchen from 1972 (2)


Retro Designer’s Towels paper towels for the kitchen (1972)

Hang a work of art today — Designed to look as good as they work.

Retro Designer's Towels paper towels for the kitchen from 1972 (1)


It’s the quicker picker-upper: Bounty vintage paper towels (1973)

Rosie says: “Bounty absorbs fast, but this towel absorbs even faster…”

New Bounty gets spills up faster than every other leading brand. Bounty absorbs faster because it’s made a unique way… there’s nothing like it!

And new Bounty is made to absorb punishment while it absorbs spills. Wet or dry, it’s as strong as ever.

As Rosie would say, “You got a spill that’s tough to take? Take it up faster with new Bounty. It’s the quicker picker-upper.”

New Bounty vintage paper towels from 1973

MORE: Vintage Corning Corelle dishes from the ’70s & ’80s are plates full of memories: See dozens of vintage patterns


Viva Fiesta paper towels from the ’70s (1973)

The point is, there are four new, beautiful Fiesta designs to choose from.

So if the Pennsylvania Dutch design isn’t exactly what you had in mind, how about fruits & flowers, or kitchen utensils? In poppy, green, blue or gold?

The towel itself, of course, is still the absorbent paper towel that keeps on working even when it’s wet. All we’ve done is make it prettier.

Vintage Viva Fiesta paper towels (1973)


Vintage Chiffon paper towels (1974)

Here are two towels that absorb more and faster than any leading brand: Chiffon Sun Fresh Prints… and Chiffon Spill-Mate Paper Towels.

That’s right. Whether you choose the decorator prints of Chiffon Sun Fresh or the refreshing colors of Chiffon Spill-Mate, you’ll be using a towel that tests prove absorbs more and faster than the leading brand.

Vintage paper towels from 1974 - Chiffon

MORE: See 17 old-fashioned linen calendar towels that lived in retro kitchens


Phyllis “The Spiller” Diller for Thick & Thirsty paper towels (1977)

Phyllis Diller for Thick and Thirsty paper towels - 1977


Rosie’s Diner & Bounty paper towels (1979)

Jane the Jogger learns “The secret of speed”

Rosie's Diner - Bounty paper towels from 1979


Viva designer paper towels patterns (1979)

UnbeVIVAbly strong. UnbeVIVAbly absorbent. And UnbeVIVAbly pretty. 

Viva designer paper towels - Patterns from 1979

MORE: If you lived during the ’70s, you probably had a drink from one of these 46 vintage Libbey glasses

If you liked this post, please share it! You can also get our free newsletter, follow us on Facebook & Pinterest, plus see exclusive retro-inspired products in our shop. Thanks for visiting!

More stories you might like

Check out our books!

One Response

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Because the fun never ends:

Join the fun

Don’t miss out on the latest and greatest vintage stuff!

Sign up for our free weekly newsletter here.