1910s
Make yourself beautiful by thought (1912)
Any woman may make herself beautiful by thought — and here is the way to do it by Hereward Carrington Could you devote a little
Vintage beauty & fashion
Read more »
1910s
Fashion from 1914: Dresses and frocks for the discriminating woman
Take a look back to the year 1914, and see what clothing fabrics, colors and cuts were the most fashionable for women!
1970s
Get a ’70s makeover: Step-by-step guide to a new you (1978)
From the scrubbed to the sensational look, here are some expert makeup and beauty tips on how to do your own ’70s-style makeover!
Vintage advertisements
L’eggs pantyhose eggs in metallic gold, silver, red, blue, green for Christmas (1973)
Get crafty and decorate L’eggs eggs for the holidays – they come in gold, silver, red, blue, green, so you can give brighter Christmas presents.
1980s
Pantene haircare: ‘Don’t hate me because I’m beautiful’ (1987)
“Don’t hate me because I’m beautiful.” “This was my perm two weeks ago.” “My hair was so dull and dry! And my conditioner made it
1910s
Bad idea department: Radium face cream & face powder (1919)
Radium face cream made its debut in 1905: ‘The radium in the cream energizes the cells of the skin so that they throw off impurities… producing the charming glow of delicate color.’
Featured stories
Charming & colorful fashions for women from every month of 1859
Steel fashion plate for January 1859 Dinner dress of peach blossom silk; the skirt double, and trimmed by a cordon of passementerie, mixed black
1930s
Fancy feet: Stylish shoes for women are big business (1938)
Most women’s shoe styles originate in Europe. Top-notch U.S. designers adapt European styles to U.S. taste. New designs sell first in the highest price brackets, from $16 up.
1950s
The most stylish 1950s spring fashions for women: Fitted coats, shorter skirts, checks, coral pink & more
When it comes to 1950s spring fashions for women, there are more straight shoulders than last year. Are skirts shorter? Yes, but not unbecomingly so. Fourteen or fifteen inches from the floor, according to your height. The newest hat is almost shoulder-wide.
1980s
Get a prescription for the perfect haircut for you (1988)
Choose the style that suits your hair type — we’ll tell you how to make it work for you!
1960s
Cosmic clothes! Out of this world outfits from 1966
Fashion Free Fall Not light years away, but right now, this summer, a chance to soar off into a new fashion orbit, wearing the kinds
1800s
Fine fall and winter fashions for women from 1890
For cooler weather: Wraps, cloaks and circulars Plush in rich qualities is largely used for wraps this season. There are beautiful figured plushes on blush
1960s
Sewing some sensational sweaters for summertime (1961)
Take a sweater, trim a sweater… and thereby add a whole new fashion dimension to your wardrobe. A dress or a skirt becomes a costume when it has its own sweater.
1960s
Think pink! Stylish dresses and other pink clothing for her from 1961
Pink is a morning, noon and night color — it can be beguiling or sophisticated. Look for pink accessories as a complement to or to contrast with your favorite summer dress.
1800s
Why corsets were a multi-million dollar industry even back in 1888
An Eastern corset dealer, who has in his time evidently written editorials for a circus, claims that his corset makes any thin figure a vision of loveliness, baffling description, and defying exaggeration.
1960s
Plaid, fur & velveteen: Clothes teenagers were sewing in the fall of 1960
6 million teenagers love to sew – this is what they will make this fall Full of enthusiasm, teenagers all over the country will welcome
1950s
Skirts, suits, dresses & coats: Tips on trends in ’50s fashion (1955)
It’s happened at last — fashion grows up this season. Gone is the little-girl look — the doll dress, cinched waist, and crinolines — it’s the woman who is now the darling of designers.
1970s
Make your own jewelry with bead weaving (1972)
Make your own jewelry – vintage style! Create your own distinctive beaded jewelry by weaving it on a basic box loom. You can make an
1940s
Who has the best figure in Hollywood? (1942)
The best figures in Hollywood? Judge for yourself — we quit! Several issues ago, Photoplay-Movie Mirror made the innocent mistake of asking noted experts to
1960s
Dry it yourself: Vintage home hair dryers (1960s & 1970s)
General Electric Portable Hair Dryer (1962) Under these pink & pretty Sally Victor petals… is that marvelous new General Electric portable hair dryer. Lovely, isn’t it!
1940s
Lipsticks by the millions: How the makeup was made (1947)
To most American women, lipstick is a form of clothing; without it, they feel undressed. In 1946 alone, American women spent an estimated $29,200,000 for 5000 tons of lipstick.
1950s
Fab ’50s eveningwear: Stylish separates are the best clothing buy (1950)
Toni Owen, the fashion designer of the unusual ’50s eveningwear coordinates shown here, says separates are perfect if you like to dress for evening dates without overdressing.
1960s
Vintage workout & diet: It’s time to slim for summer (1964)
Exercises to take off inches, and diet to drop off pounds – this program was planned for the readers of Woman’s Day by the famous beauty expert Elizabeth Arden.
1960s
Peter Max clocks: Wild, wonderful ways to tell time!
The absolutely wild, wonderful way to tell time! (1968) New from General Electric: Peter Max Clocks Daisy Butterfly, Opticon, Wow Now, Daisy Reflection, Flower Girl,
1920s
A silent star’s makeup: Colleen Moore face powder (1928-1929)
Colleen Moore face powder from the Owl Drug Co. The cosmetician, like the artist, dreams of his master creation. Darnee had given us Colleen Moore
1950s
The newest beach clothes & bathing suits (1955)
These flouncy playsuits and bathing suits pose a considerable amount of skin, but are demurely decorated with pinafore necklines, little girl skirts, ruffles and bustles and bows.
1950s
Etiquette for teens: How gals can be dainty misses (1953)
Daintiness means a number of things. It calls for head-to-toe cleanliness. Clothes and lingerie must be spotless. Soiled white collars, gloves or other accessories detract considerably from a girl’s appearance.
1920s
Why grow old? Plastic surgery in the 1920s
Based on the state of plastic surgery in the 1920s, and with regular improvements in science, one journalist suggested in 1922 that soon women wouldn’t have to age – ‘I mean shriveled or waddling old and all that.’
1960s
’60s swimwear: 8 snazzy swimsuits from 1967
The young lioness swimsuits Brave… sensuous… graceful… beautiful… Don’t you want to be a young lioness this summer? Of course you do! Grrrrrrooowwwwlll! they’ll say
1900s
How to choose the most flattering, fashionable corsets (1904)
After years of deliberation and search through the fashion centers of the world, women have been brought to the realization of exactly what they require in the way of fashionable corsets.
1920s
How to find your ideal weight (1920)
If you suspect that you are too fat or too thin, there are several simple rules that you can follow to find out your ideal weight… according to society in 1920.
1960s
See styles from the soaring ’60s fashion scene
Whether a current fashion is a calico look or a velvet look, a hemline, a shape or a topless swimsuit, it is always a reflection of the tempo of the era which gave it birth.
1950s
Ladies: Beware of the one neglect that sometimes kills romance!
“What’s happened to our marriage?” Vintage Lysol ad: “I’ll never go back to him… never!” Vintage Lysol ad: His many neglects were due to her ONE
1970s
Fashion fad of the seventies: Hot pants (1971)
Suddenly, as if in answer to a universal male prayer, hot pants appeared spontaneously in all the civilized capitals of the Western world.
1910s
Make your husband happy: Wear a fashionable apron! (1911)
There is not a man living who does not like to see a woman in an apron. Every groom dreams of his young wife donning an apron in which to pour his coffee.
1920s
62 full-color summer fashions from 1922
Here are six full-color fashion layouts – with 44 different outfits – as published in The Delineator during the summer of 1922!
Recent
Popular
The real death of a cheerleader story (1985) - Hershey’s rich cocoa fudge recipe from the ’70s & ’80s
- See 130 vintage ’50s house plans used to build millions of mid-century homes that we still live in today
- ’70s juniors clothes for teens from the 1973 JC Penney catalog
- Woodstock: What people said the famous music festival was REALLY like (1969)
