Even back in the early days, Apple Computer was known for their apple-shaped logo — but from 1977 to 1998, that icon was a multi-colored rainbow of user-friendliness.

In keeping with the fun and friendly style, you could buy all kinds of Apple-branded merchandise — from gym bags to running shorts, and thermoses to apple-shaped cutting boards. (There was nary an iTowel or iKite or iMug moniker in use then.)

The item we vote as least likely to represent the brand today: the silver satin jacket with logos on the front and back. How could we help but love something so deliciously ’80s? Just look:

Apple retro satin jackets with rainbow logo from 1983

Below, take a look back to what else was available on the pages of “The Apple Collection” catalog in 1983. No matter how tacky or tenuous its connection to the brand, one thing’s for sure: every single thing shown here is now a collector’s item. (Click on any image below to start your slideshow.)

Apple Collection Catalog: Apple-branded merchandise from 1983

This edition of the apple collection brings together a wide assortment of fine, private-label clothing and equally fine personal accessories for the home, office, and great outdoors.

Each item has been carefully selected for its quality, craftsmanship, utility, and design, using the same high standards you’ve come to expect of all products bearing the distinctive Apple logo.

Apple’s colorful signature currently adorns more than three-quarters of a million Apple personal computer systems. It is a symbol of excellence worldwide, associated with the finest money can buy.

And that’s exactly what you’ll find in the apple collection: a top-quality line of fine gifts and personal items possessing style and long-lasting value.

Apple wouldn’t have it any other way.

Click on any photo below to see a larger version

Apple Collection Catalog: Rainbow-logo branded merchandise from 1983


See the latest Click Americana books in our shop!

About this story

Filed under: 1980s, Beauty & fashion, Catalogs, Science & technology

Click for more on these topics: , , , , , , , ,

Have a comment? Leave it here!

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Pin It on Pinterest

More in 1983, 1984, apple, catalog, clothing, computers, jewelry, personal computer
Early office cubicles & the new open plan office setup (1975)

Cubicles and open-plan offices were in response to changes in business: 'In the past decade, great strides have been made...