For many Americans, a big, sweet part of our past involves chocolate – *especially* chocolate in cake and cupcakes. Check out these 7 heavenly Hershey’s chocolate cake recipes from the 70s!
Vintage birthday celebrations
If you’re looking for a vintage-style dessert for a special occasion, check out our collection of more than 100 classic cake recipes to suit all tastes!
Thousands of kids loved these custom-made Vintage Me Books from the ’70s, including titles like My Friendly Giraffe, My Birthday Land Adventure, My Special Christmas & My Jungle Holiday.
For this chocolate mint-whipped cream cake, you layer rich, moist chocolate cake with mint-flavored whipped cream, and frost it with some of the best chocolate frosting.
To the average American girl, between the ages of, say, 10 and 17, slumber parties are as important as pizza, add-a-beads and Judy Blume.
Check out some vintage 1940s birthday cards – along with old-fashioned greeting cards for Halloween, Mother’s Day, Father’s Day, Halloween and beyond.
For this easy ’50s ColorVision cake recipe, pick 3 colors, then make your cake to match. Raspberry, strawberry, cherry, orange, lemon… any delicious flavor of fruit you like best. Here’s how.
These easy vintage cream cheese frosting recipes are one-bowl affairs with almost endless variations. Name a favorite flavor, and the chances are you can make it this easy way.
These old ‘insert dime’ holiday greeting cards filled with coins were very popular – and a super fun way for friends and family to give a kid a dollar!
This is maple-pecan chiffon cake with maple-flavored frosting, for the day you want something very, very special! Your guests will think you are wonderful!
Delight your guests with a lovely lemon layer cake with a luscious lemony buttercream frosting and lucious fruit preserves on the inside.
Except for the silvery cones atop the towers, this fantasy ice castle cake is completely edible, built with rich cake, paved with icing and rock candy.
This beautiful pink royal rose chiffon cake is a light-textured and elegant old-fashioned dessert. Get the recipe from the ’50s here!
Here’s a retro jelly bean carousel cake that’s cute and creative for a child’s birthday. Anyone who loves jelly beans (doesn’t everyone?) will love it.
Who had one of these ‘My Name Records’ when they were kids? We found a few vintage covers from personalized 45 RPM record singles featuring kids’ television star Captain Kangaroo.
Aren’t they fabulous – these tissue paper poufs from the 1960s to cover your presents? They said, ‘We’ve never seen a more exciting gift wrap idea, or a more impressive one.’
The best way to gift-wrap a bulky or odd-shaped kitchen appliance or utensil is – don’t! Give it a fanciful shape, instead – with Christmas paper, ribbons, ornaments and more.
The cake everyone’s talking about: The rave reviews coconut cake. It’s lusciously moist and walnut-crunchy, topped by a sweet and creamy cream cheese frosting and toasted coconut.
Make a chocolate & vanilla party cake! Fluffy frosting and an easy decorative design can turn a simple cake into a simply wonderful dessert, the perfect finale to any festive meal.
If you want to try some fruity-flavored Pastel Clouds cupcakes – tasty treats that taste like lemon or lime, strawberry or raspberry, orange or grape – make them easily by combining cake mix with gelatin.
Chocolate cake and gold cake are both star hits. So make it a night of stars with this luscious, two-toned marbled Chocolate Whirlaway Cake!
For Valentine’s Day, Washington’s Birthday or any day, give them something made with love, like these deliciously indulgent rocky road bars and a sweetheart fudge pie!
Here’s an old-fashioned favorite perfect for a child’s birthday party: ice cream cone cupcakes! We have the vintage recipe right here.
Need some cute cupcakes that are easy to decorate and won’t take too much time (or money)? Get some great cupcake decorating ideas here from 1995!
Even in the seventies, making groovy cakes wasn’t something just for professionals. see some of what the Wilton cake decorating yearbooks offered!
Pass the confetti! I’ve got something to celebrate. A polka-dot confetti cake — Super good and a cinch to make! Just think — little inexperienced me — making a rich, light, yummy cake!
Since they’re neon-bright and bursting with candy-sweet fruit flavor, if you’re looking for a fun treat to share with a crowd, it’s hard to go wrong with these colorful Fruity Pebbles Rice Krispie treats!
The party favorite – more fun than throwing custard pie! Wham-O Silly String shoots a plastic stream of plastic string 1/4 mile long!
This jolly marshmallow bunny birthday cake is adorable, especially light for children, and so easy to make!
You’ll be the cleverest hostess at any party, year ’round when you bake a cake that looks like a house, a church, a barn or a school.
Celebrate with ice cream in a sweet bowl you can eat! These Rice Krispies cups can hold ice cream, frozen yogurt, pudding, candies, or any other kind of treat. It’s easy to make enough for everyone!
This circus train makes a perfect birthday cake for a child! After you bake and frost this fun cake, let the kids decorate their own ‘cars.’
Here’s a special centennial cake… with a special frosting… Make them both with Borden’s cream.
A cake, more than any other creation of the culinary art, truly expresses the spirit of festivity. And the magic of a cake extends beyond the festive occasion, into the cozy family world of everyday.
A birthday cake is a personal gift by Elizabeth Sparks Happy Birthday! Nothing says “Happy birthday” like a birthday cake. A birthday cake is a
Like ice cream and cake at your house? Here’s a delightful new way to serve it!
A pretty wrapping makes a gift special. But when you suddenly realize that some of your Christmas presents are costing almost as much to wrap as they did to buy, then it’s high time for ingenuity and originality!
Paula gives mother-in-law her comeuppance! “That little flibbertigibbet!” I thought the minute I clapped eyes on my son’s bride coming down the Pullman steps. “can’t
Lollipop cookie recipe Ingredients 1 cup (2 sticks) Challenge Butter, softened 1-1/2 cups firmly packed brown sugar 2 eggs 2 1/2 cups all-purpose flour 2
Bring spring to your table with this lovely, luscious daffodil pecan cake, based on an old-fashioned recipe that you’ll love.
Checkerboard Cake You can use Swift’ning with perfect confidence in any type of cake. This delicate, snowy-white shortening contains a special quick-mix ingredients, gives you
Make your own gift wrapping bags They’re gifts themselves with many “after” uses Have you ever gone through wrapping gymnastics trying to make a pretty
Here’s how to make classic cookies with m&ms chocolate candies! These retro recipes will bring back memories, because they’re just as tasty today as ever.
New! Party fun… country style Pillsbury’s got the cake and the party kit — if you’ve got 8 little guests County Fair Party Cake, Made
A fall eating winner — Cinnamon apple cream cake Now cake-baking has no terrors for the youngest bride with no cooking experience. Good cakes keep good husbands,
Double-peppermint cake recipe Looks like a birthday party! For more flavor coordination, serve this cake with chocolate ice cream. Ingredients: 1 package white cake mix
Custom cakes: So incredible — and they’re edible! Nancy Frank has a job that’s so much fun you could almost call it play. She makes
Lacy pink glamour on a thrifty Valentine cake. Snowdrift beauty on a Washington’s Birthday pie. Tempting white fluffiness on a homemade sundae to serve on Lincoln’s Birthday – or any “special” day.
Peach, cherry, pineapple, strawberry, lime & lemon Perfect, in French, is parfait. And parfait, in American, is a dreamy dessert, often with fruit for a base,
Why not go native at your next party with a retro Hawaiian luau party? It’s now officially as American as a New England clambake.