These vintage ‘insert dime’ money gift cards with coins were a big deal for kids (1950s-80s)

Vintage insert dime money gift cards for kids, from the 70s 80s

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Once upon a time, “insert dime” money gift cards were a super popular way to gift kids some cash. These fun greeting cards allowed loved ones to include dimes — a few at a time — until there was a dollar (or more) for a holiday treat!

Kids loved popping open these cards and seeing the little slots filled with coins, turning a simple gift into a bit of a treasure. Whether it was for a birthday, holiday or special occasion, these money cards made giving and receiving small cash gifts a lot more exciting.

The insert dime money gift card came onto the scene in the 1950s and stayed popular for decades, peaking through the ‘70s and early ‘80s. Each card had ten spaces for a dime, so gift-givers could add up to a dollar in coins.

While that might not seem like much today, a dollar went a long way back then, especially for a kid with a sweet tooth or a wish list of small toys! This simple yet clever idea brought a new spin to the tradition of giving money, adding a touch of novelty and fun to what could otherwise be a routine gesture.

Insert dime card - Christmas Santa 1950s

These cards were especially popular during the holidays, when grandparents, aunts and uncles wanted to give younger family members something meaningful and memorable. Each card design often reflected the theme of the season — with Christmas, Easter and birthday-themed illustrations that made the card feel personal. Kids would get to experience the fun of actually handling money and imagining how they’d spend it. Plus, it allowed them to get involved with saving and budgeting in a way that made it feel like a game.

Today, the insert dime money gift card is a charming relic of a different time. Though the cost of a dollar’s worth of dimes seems small in today’s terms, it shows how these gifts were just as much about the experience as they were about the cash.

The thought that went into placing each dime made these gifts feel special, and they were loved and remembered by many. For anyone who received one, these cards carry memories of simpler times, filled with the excitement of receiving something tangible that could be saved or spent.

We’ve collected a selection of vintage insert dime money cards from the ’50s to the ’80s — perfect examples of these unique little pieces of history. With cheerful designs and slots for ten shiny dimes, these nostalgic keepsakes remind us of the many ways people used to make simple gifts extra fun for kids.

Vintage insert dime money gift card: Gumballs for Valentine’s Day

A Valentine treat just for you… Try some

Vintage insert dime money card - Gumballs for Valentine's Day


Retro 70s “insert dime” coin birthday card

A magic money tree for you — Birthday card

Retro 70s card - A magic money tree with spaces for dimes


Some Easter dimes for you: Money greeting card

Here’s a sweet vintage Easter card from the ’70s/’80s

Vintage Easter dimes card from the 1970s 1980s

ALSO SEE: Vintage Snoopy & Peanuts stickers sheets (’70s & ’80s)


Vintage Insert Dime Christmas tree greeting card (1950s)

Cash for Christmas! “A magic money tree for you”

Vintage Insert Dime Christmas tree greeting card


Insert dime card – Christmas Santa (1950s)

Insert dime card - Christmas Santa 1950s


1970s Valentine’s Day money gift card with spaces for coins

This “$something $special “card had a fun design and room for a dollar.

Vintage 1970s Valentine's Day card with spaces for coins - Insert dime slots


Vintage folded insert dime Valentine’s Day card

Vintage folded insert dime Valentine's Day card

ALSO SEE: These retro Hallmark Valentine cards from the ’70s were super cute & super pink & super girly

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Comments on this story

5 Responses

  1. In 1977 got one of these cards with ten dimes for my birthday. I had turned 22. It was a tie whether I was more surprised or disgusted at people’s cheapness. Would rather have just gotten a card or nothing at all. Sending someone 22 years old ten dimes for their birthday is like extending a middle finger.

  2. I’ve never seen these, but growing up in the 70s, we had a similar idea in reverse. Every November, our church would give the kids cardboard “stockings” with slots for dimes that you were supposed to fill up during Advent. On Christmas, you put the filled stocking in the collection plate, whereupon the dimes would be used for a good cause, presumably.

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