As you will see below, the pictures are delivered courtesy of a thin disk (the reel) that’s approximately 3-1/2 inches in diameter, and contains seven vibrant images. It was easy to swap reels and see something entirely new, whether it’s a faraway country, scenes from a favorite movie, or a close-up of some exotic animals.
Each reel contains 14 film transparencies (like slide film) sandwiched inside two sheets of die-cut paper.
The fourteen images displayed in seven pairs, with the two photos in each pair taken from a slightly different angle. When the two images were seen through the viewer — one by each eye — it the end result would appear as if it was in 3-D.
Find out lots more about these classic toys below!
View-Master lots of fun & educational (1949)
From The Montgomery Advertiser (Montgomery, Alabama) January 12, 1949
Remember the old Stereoscopes that used to give three-dimensional scenic effects? There used to be one in every living room. These were rather cumbersome things with a sliding focus, but they were lots of fun.
The latest thing along this line, which by the way has met popular approval, is the View-Master. This is a compact, modern stereoscopic device designed for viewing three-dimension, full-color picture transparencies mounted in View-Master reels.
The View-Master stereoscope is slightly larger than a pair of opera glasses. It is precision-built of stainless steel and durable plastic. Lenses are accurately ground of optical glass.
Each View-Master reel is durable, treated paper disk in which are mounted seven stereoscopic sets of full-color, transparent, Kodachrome pictures. When seen through the View-Master stereoscope, these sets appear as seven realistic three-dimension pictures.
Reels are interchangeable and may be used in View-Master projectors as well as stereoscopes.
Subjects pictured on View-Master reels include scenic attractions, fairy tales, and many other fascinating categories. View-Master pictures actually cost less than taking your own snapshots. Some 350 different View-Master reels are now available.
These include scenes from national parks and monuments, beautiful scenic wonders of the states, Canada, Mexico, Central America, West Indies, South America, Europe, England, the Middle East. There are also Bible story reels, animal reels, flower reels, wildflower reels and others.
Chilly Willy & his igloo, as seen through the viewer
As advertised in the 1950s: “All the family will enjoy pictures of famous American scenes, exotic faraway lands and exciting children’s stories in the amazing depth of three dimensions.
View-Master stereo color pictures are so real, you’ll feel you are actually part of the scene! Each low-cost View-Master Reel — for use in View-Master Stereoscopes and Projectors — contains seven stereo Kodakchrome scenes. Over 400 entertaining, educational subjects to delight all the family.”
Photo from Dana
Vintage View-Master stereoscopic pictures (1953)
All the family will enjoy pictures of famous American scenes, exotic faraway lands and exciting children’s stories in the amazing depth of three dimensions. View-Master stereo color pictures are so real, you’ll feel you are actually part of the scene!
Each low-cost View-Master Reel — for use in View-Master Stereoscopes and Projectors — contains seven stereo Kodakchrome scenes. Over 400 entertaining, educational subjects to delight all the family.
20,000 Leagues Under the Sea View-Master reel (1954)
Vintage View-Master three-dimension reel list – National Parks (1950s)
Vintage ViewMaster Model C
From the owner: “View-Master Model C, pictured here, was produced between 1946 and 1955. It was made from bakelite and was the first viewer to have a slot into which the reels were placed for viewing.
“This particular model (3798) dates from approximately 1950, which makes sense, since my parents would have bought it for me when I was at about 3-4 years old. Believe it or not, all reels made for any View Master will work in any model from 1939 to present.”
Photo from Jack W. Pearce
This is the way to View-Master land – With Yogi Bear, Bugs Bunny & Donald Duck (1962)
Every boy and girl will be thrilled to see their cartoon favorites and fairy tale classics “come-to-Iife” with the realism of VIEW-MASTER full-color stereo pictures.
All the family will enjoy “easy-chair” visits to famous cities. favorite vacation spots and foreign lands . . . your VIEWMASTER viewer is your passport to the extensive picture library. Entertaining and educational for all the family.
Thc Walt Disney theatre contains a non-stereo electric projector (UL approved). 140 full-color pictures of Walt Disney favorites. a screen and stage and a drive-in theatre screen — less than $10.
Fairy Tales come to live in 3-dimension pictures (c1960s)
Three-dimension pictures make Jack and the Beanstalk, Sleeping Beauty, Peter Pan, Wizard of Oz — all the beautiful fairytale classics, look so real, so lifelike, you feel right in the middle of each enchanting tale. The Viewmaster stereo viewer — your magic “looking glass” to this delightful land of fantasy.
Top Cat Vintage View-Master reel (1962)
“Medal for Meddling”
Photo thanks to Giles Booth
The vintage View-Master… window to the world! (1964)
The magic looking glass…to exciting nations, past or planned vacations, thrills of outer space, the world of fantasy or favorite cartoon characters
Collecting the many worlds of View-Master full-color, 3-dimension picture packets is educational and entertaining for the whole family.
The new “Nations of the World” series, for example, with 21 story-telling pictures, stamp, guided tour booklet edited by Lowell Thomas and coin (when available), all for $1.25. Choose from more than 800 subjects available.
Old View-Master reels – travel photos from 1962
Time Tunnel Sawyers View-Master (1966)
The Mod Squad Vintage View-Master reels (1968)
Retro Banana Splits View-Master
Planet of the Apes – Vintage ViewMaster
Hey, hey – It’s the Monkees View-Master
The Man From UNCLE vintage View-Master sleeve
(I Love) Lucy and the Astronauts View-Master
Knott’s Berry Farm & Ghost Town reels
Above 5 photos of reel packaging photos from Amy Meredith
Disneyland Main Street View-Master reel package
1965 Barbie’s around the world trip View-Master reel
Ice Follies View-Master reel
The Munsters TV show View-Master Pack (1966)
Bambi: Disney & Sawyer’s Vintage View-Master reels packaging
Walt Disney’s Babes in Toyland Vintage View-Master reels
Walt Disney’s Babes in Toyland Vintage View-Master reels” width=”750″ height=”729″>
Herbie, the Love Bug – Disney Viewmaster
Hawaii Five-O View-Master reel
1970s Viewmaster viewer
Says the owner, “Old Vintage View-Master 1973/74 received at Christmas, with 3 discs/booklets, Zorro & Bonanza TV series, and Tarzan.”
Thanks to Jamie
Vintage View-Master story from 1975: History available on film
From the St Louis Post-Dispatch (Missouri) December 4, 1975
CHICAGO — Two new View-Master gift packs, a new talking View-Master gift pack, a View-Master projector are among new GAF products for 1975. They were exhibited at the Photo Marketing Association convention in Chicago April 13 through 16.
GAF is offering a new View-Master Bicentennial Gift Pak “that makes learn ing about history fun for any child,” the manufacturer says. Seventy full-color 3-D pictures on 10 stereo reels show important moments in American History, from Revolutionary days to the present.
Titles include “The Revolutionary War,” “Forging of a Nation,” “Historic Boston,” “Historic Philadelphia,” “Westward Expansion,” “Landmarks of American History,” and “Twentieth Century.” The Bicentennial Gift Pak comes with a standard viewer, all packaged in a permanent storage canister.
The new View-Master rear- screen projector has a built-in screen for individual or group viewing. Just plug it in, slip in any standard View-Master reel, press the scene-change lever, and see full-color, two- dimensional pictures that are bright enough to view in a fully-lighted room. This projector includes a built-in carrying and focusing handle.
The good guys always beat the bad guys in the new View-Master Good Guys Gift Pak. Join superheroes Batman, Superman, Wonder Woman, Aquaman, and Shazam as they battle the forces of evil. This gift pack includes a standard stereo viewer and 8 stereo reels — 56 full-color 3-D scenes — packed in a permanent storage canister.
Being previewed for age 4 and up is the new Talking View-Master Gift Pak III. Frolic with Tom Sawyer; chuckle with the Peanuts gang; share adventures with the crew of Star Trek. It’s all in pictures and sound in the new Gift Pak III, which contains a Talking View-Master stereo viewer plus 6 talking reels.
Tiny magical worlds: A collection of vintage View-Master discs/reels
Thanks to longhairbroad
View-Master thinks toys should occupy kids’ minds, not just their time (1979-1980)
A lot of toys are designed to keep little hands busy. Unfortunately, these same toys send little minds off to nap.
The View-Master Disney Character Early Education Theatre, on the other hand, was designed to keep a kid’s mind on its toes. Pop one of the twelve reels into the projector, and you’ve got Mickey, Donald, Goofy and company big as life, in living color, helping your kids learn their ABCs, numbers, color and shapes.
In addition to our Early Education Theatre, GAF makes a whole family of theaters and Gift Paks starring favorites like Marvel All-Stars, The Flintstones and Friends, Star Trek — even the cast of The Muppet Movie.
You’ll find them in sturdy, reusable canisters in toy and photo departments, at prices starting under $8. Which makes them more than intelligent choices in toys that stimulate young minds. It makes them smart buys.
Wow! It’s just like having Donald, Pluto and Mickey come out to play with you.
The Six Million Dollar Man View-Master reels (1970s)
Watch their imaginations grow… with new Kidsongs Videos from View-Master. (1986)
Kidsongs videos from View-Master (1987)
They are what they watch… So give them Kidsongs videos from View-Master. And improve the quality of your children’s TV time. When kids tune into TV, it often seems they tune out everything else. Including their own imaginations. Which is why you’re going to appreciate Kidsongs Videos.
They’re exciting original musical productions featuring real kids and grownups, not cartoons or puppets. Which makes a big difference in how our children watch us. Our upbeat melodies and classic lyrics encourage kids to sing and dance along with the cast…
Kidsongs Videos. They’re exactly what you expect from View-Master, a name you’ve known since you were a child yourself.
Bugs Bunny & Yosemite Sam View-Master reel (1989)