From comic strips to Snoopy stickers to a cultural icon for the ages
Right from the beginning, Snoopy became a fan favorite, known for his rich fantasy life and unique personality traits. He quickly evolved from a four-legged pet of Charlie Brown to a main character in his own right who walked on two feet and communicated to readers with thought bubbles and his adorable (and sometimes offbeat) antics.
Snoopy was a dog of many talents and dreams. He wasn’t content with the typical canine life — no, he had bigger fish to fry… or rather, bigger skies to conquer.
VIDEO: “Snoopy and the Giant” from 1985
Snoopy the daydreamer
Snoopy’s daydreams were where he truly shone. One minute, he’d be atop his doghouse; the next, he’d transform into a fearless World War I flying ace, battling the infamous Red Baron. This wasn’t your everyday dog — this was a beagle with a taste for adventure and a nose for excitement.
His flights of fancy didn’t stop there. In another moment, he’d don a pair of sunglasses, embrace his cool jazz persona, Joe Cool, and play some smooth tunes on his saxophone.
- Sticker book includes (234) seasonal and holiday themed stickers featuring the Peanuts.
- Sticker book includes your favorite Peanuts characters celebrating Valentine's Day, St. Patrick's Day, and more!
- Reward your students for good behavior all year round with these fun, seasonal Peanuts stickers!
Snoopy was — and is — eternally relatable
The genius of Schulz’s creation lay in how he made Snoopy relatable yet fantastical. Through Snoopy, “Peanuts” explored themes of hope, resilience, and the power of imagination. The comic strip spotlighted the antics of children and a dog while mirroring life’s joys and complexities.
With his silent musings and whimsical escapades, Snoopy resonated with audiences young and old. He was a reminder that life could be extraordinary if one dared to dream, or simply decided it was just fine to be quirky.
Snoopy’s merchandising appeal
As Snoopy’s popularity soared, he became a symbol beyond the comic pages. He was featured in animated specials and merchandise and even became a mascot for NASA — a fitting role for a character who always had his head in the clouds.
- Each pack contains 36 stickers, 9 designs
- Package Dimension : 7.25 inches L x 4.5 inches W x 0.03 inches H
- Country of Origin: CHINA
Snoopy’s appeal lay in his ability to be many things: a friend, a dreamer, an ace pilot, and a musician. He encapsulated the spirit of “Peanuts” — a world where simplicity and depth went hand in hand — and where a doghouse could be the starting point for the greatest of adventures.
VIDEO: “Suiting Up Snoopy: Snoopy is the Zero Gravity Indicator” on NASA’s Artemis I mission
Vintage snoopy stickers & media
Snoopy’s timeless appeal is vividly captured in the cute collection of vintage Snoopy stickers we’ve gathered below. These nostalgic pieces from the 1970s to the 1980s offer a charming glimpse into the past, showcasing their timeless appeal and the diverse themes they cover — from holidays to everyday celebrations.
We’ve also reprinted below an article from 1989 that highlights the resurgence of Snoopy’s popularity, emphasizing his widespread influence in merchandising. This resurgence is mirrored in 2023/2024, as Snoopy is once again trending, demonstrating the character’s lasting appeal and the ability to connect with new generations.
The United States is stuck on Snoopy: Peanuts stickers sheets and other products hot sellers (1989)
“Snoopy is on a nice roll again,” said Connie Boucher, founder and chairman of Determined Productions, Inc., the licensing company for Peanuts products, which also handles products for the Beatles and Felix the Cat.
Several thousand Peanuts items already are on the market — everything from dolls to mugs to flea collars — with sales of an estimated $1 billion a year.
“Virtually any product category you can think of, we’ve either done or we’re thinking of doing,” said Ronald Nelson, vice president of Creative Associates, Schulz’s business managers.
Clothing accounts for between 20 percent and 30 percent of sales, followed by books (10 percent to 15 percent) and accessories and toys (15 percent).
- Each sheet is 12 x 17 inches
- Each sheet is 12 x 17 inches
- Static vinyl cling
Greeting cards and other items make up the rest. Peanuts greeting cards are Hallmark’s biggest sellers, according to the 65-year-old Schulz. Overall, sales of Peanuts items are second only to Disney.
“You’d be astounded at the enthusiasm of Peanuts collectors,” said Schulz, who once resembled his round-faced Charlie Brown character.
“It’s like our worship of all kinds of heroes. If we like a certain cartoon character, why not have a replica of that character sitting on your desk?”
Charlie Brown may be a good man, but happiness — from a merchandising standpoint — is Snoopy, by far the most popular Peanuts character. Woodstock rates second.
“I think there’s a lot of Snoopy in many of us — or in what we’d like to be,” said Lance Walsky, president of the United Stars division of J .G. Hook, a New York-based apparel maker that is launching a line of Snoopy clothing aimed at girls and young women this fall.
“Snoopy seems to be in control of every situation. He can be cool, vulnerable, a World War II flying ace or a hockey player,” Walsky said.
Vintage Peanuts stickers sheets – Happy today, party, birthday
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Vintage ’80s school/teacher reward stickers – great, super, very good…
You’re a star, First rate & other rewards on classic Peanuts stickers sheets
Friendship and happiness classic set of Snoopy/Peanuts stickers set
Snoopy sports vintage Peanuts stickers sheets
Vintage mailbox/postage stamps Peanuts stickers sheets
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Peanuts Gang Valentine’s Day vintage stickers sheet
MORE: Peanuts! Vintage Snoopy Valentine’s Day cards (plus Woodstock)
Merry Christmas from Snoopy and Woodstock – Vintage Peanuts stickers
Kiss the Easter Beagle and other vintage Easter Peanuts stickers sheets with Snoopy & Woodstock
Woodstock’s very own Easter sticker sheet!
Vintage Snoopy and Woodstock – Peanuts sticker sheet set
MORE: Spooky stickers: 16 vintage Halloween sticker sheets from the seventies & eighties
Woodstock and Snoopy – Old Peanuts Thanksgiving sticker sheet
Snoopy gets sporty – retro Peanuts character stickers
Bonus: Classic Peanuts stickers sheets – postage (Hallmark/ 1960s)
MORE: Smell this! 50+ vintage scratch ‘n sniff stickers
Modern-day Snoopy merch
It’s like a continuous Snoopy party, and everyone’s invited! Whether you’ve been part of the “Peanuts” posse since way back when or just now jumping on the bandwagon, there’s a bit of Snoopy swag out there calling your name. It’s a fun way to tip your hat to an authentic slice of Americana.
Snoopy stickers
- AMAZING ASSORTMENT OF STICKERS: The sticker collection consists of different stickers.
- HIGH-QUALITY STICKERS: You can immediately use each cute waterproof sticker by properly cutting it to meet its form and size. It is of good quality and may be deleted without leaving any trace even...
- AMAZING GIFT: suitable for outdoor parties, birthdays, reward gifts
- Incentive – Motivate students to do their best by adding Eureka Giant Stickers to assignments, notes, and more!
- What's Included – 36 self-adhesive stickers per pack. Individual sticker measures 1-5/16" x 1-3/4".
- Peanuts Collection – Bring the characters from the beloved Peanuts gang right to your classroom! Mix and match pieces for the perfect look!
- Sticker book includes (234) seasonal and holiday themed stickers featuring the Peanuts.
- Sticker book includes your favorite Peanuts characters celebrating Valentine's Day, St. Patrick's Day, and more!
- Reward your students for good behavior all year round with these fun, seasonal Peanuts stickers!
- Includes (410) Peanuts themed stickers in an easy-to-use sticker book.
- Each book contains 8 pages of stickers that measure 5.75'' x 9.38''
- An essential back to school sticker book full of Peanuts characters, including Charlie Brown, Snoopy, Linus, Lucy, and more!
- Delight boys and girls alike with this exciting Peanuts sticker assortment.
- Fun designs include Snoopy, Charlie Brown, and the gang having everyday fun and celebrating Valentine's Day, St. Patrick's Day, Halloween, Thanksgiving, Christmas, and graduation.
- Perfect for decorating notebooks, pencil cases, invitations, greeting cards, and more. Sure to be a hit with kids and teachers too!
Snoopy books
- Schulz, Charles M (Author)
- English (Publication Language)
- 384 Pages - 11/08/2022 (Publication Date) - Titan Comics (Publisher)
- Schulz, Charles M. (Author)
- English (Publication Language)
- 14 Pages - 07/25/2017 (Publication Date) - Simon Spotlight (Publisher)
- Peanuts 5-Minute Stories Hardcover – December 12, 2017
- Hardcover Book
- Schulz, Charles M. (Author)
- Schulz, Charles M. (Author)
- English (Publication Language)
- 24 Pages - 06/30/2020 (Publication Date) - Simon Spotlight (Publisher)
- Hardcover Book
- Schulz, Charles M. (Author)
- English (Publication Language)
Snoopy t-shirts
- Officially Licensed by Peanuts
- Graphic Artwork: H28810
- Lightweight, Classic fit, Double-needle sleeve and bottom hem
- Officially Licensed by Peanuts
- Peanuts, Snoopy, Woodstock, Charlie Brown, Lucy, Peanuts Gang, Squad, Squad Goals, Love, Art, Halloween, Jack-O-Lantern, Pumpkin, Fall, Scary, Spooky, Boo, Creepy, Skull, Haunted, Costume, This is my...
- Lightweight, Classic fit, Double-needle sleeve and bottom hem
- Officially Licensed by Peanuts
- Graphic Artwork OPNT-0099
- Lightweight, Classic fit, Double-needle sleeve and bottom hem
- Officially Licensed by Peanuts
- Graphic Artwork: PPNT-0104
- Lightweight, Classic fit, Double-needle sleeve and bottom hem
- Officially Licensed by Peanuts
- Graphic Artwork: PPNT-0026
- Lightweight, Classic fit, Double-needle sleeve and bottom hem
Snoopy accessories
- Showcase your love for the beloved Charles M Schulz Peanuts comic wearing an officially licensed Woodstock and Snoopy necklace. Peanuts characters pendant features an enamel Woodstock and Snoopy...
- Snoopy pendant necklace is crafted from brass with silver plating
- Snoopy necklace has an 18-inch chain with a lobster claw back closure for secure wear
- Showcase your love for the beloved Charles M Schulz Peanuts comic wearing an officially licensed Snoopy necklace. Snoopy pendant features Snoopy gazing at a gold star while sitting on a cubic...
- Snoopy and Woodstock necklace is crafted from two-tone brass with rhodium and 18k yellow Flash Plating
- Snoopy necklace has an 18-inch chain with a lobster claw back closure for secure wear
- Peanuts resin perpetual calendar features Snoopy and Woodstock relaxing on the red doghouse.
- Text on calendar base reads: "Smile, it's today!"
- Perpetual calendar features changeable blocks for the month and the day.
- [Officially-Licensed] This officially-licensed Peanuts throw blanket is the perfect way to snuggle up all year-round.
- [A Heritage Brand] Founded in 1993, Berkshire Blanket is a globally-recognized brand in the USA with 30 years of experience and a long-standing reputation for craftsmanship.
- [100% Guaranteed] Backed by a 100% guarantee, we proudly ensure that every blanket we make meets our time-honored New England standards for construction, coziness, and responsible manufacturing.
- WHAT'S IN THE BOX: Four 5.5-inch stoneware bowls
- STACKABLE DINNERWARE: Nestable bowls save space and help keep your kitchen or storage free of clutter
- DECORATED STONEWARE: Features cute designs of the Peanuts characters in vibrant colors
5 Responses
I have 3 sheets of the postage mail sticker sheets. They are complete, with the green back air mail stickers included, that your example is missing. The stickers are in excellent condition, and have never been bent. My pages are in good condition, with the back page slightly yellow, from age.
Would you be interested in buying them from me? Please write me back to let me know, either way. I am giving you first chance at them. Thanks a bunch and have a great day.
I have 10 sheets of mailbag label sheets and also 1 full ADV 44 and a 45 missing 3 sticker. They are complete, with the green air mail stickers included, which your example is missing. The stickers are in excellent condition and have never been bent. My pages are in good condition, with the back page slightly yellow, from the age.
Would you be interested in buying them from me? Please write back to jefferson-mansur@bol.com.br, to let me know anyway. I’m giving you the first chance on them. Thank you so much and I have a great night!
Does anyone know how many different Hallmark Snoopy / Peanuts sticker sheets were created? I have about 20 different ones and am always seeing sheets I don’t have, even in this article! :)
I also have a YouTube channel that focuses on my vintage sticker hauls and sticker albums, please check it out and subscribe. The channel name is Truly Cute :)
https://www.youtube.com/channel/UCGiPhEb7i1GArzojwltIFjg
I’ll be checking your video out soon.
As a kid in the 1970s, I was totally Peanuts-obsessed, so I’m sure I had some of these sticker sets. A lot of Peanuts merch was sold through Scholastic, so a lot of what I had came from school book fairs and classroom sales.