Celebrating Snoopy: Snoopy stickers from the 1970s & 80s plus the most popular Peanuts merch you can buy today

Vintage Peanuts sticker sheets with Snoopy - Woodstock - Charlie Brown and the gang

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From comic strips to Snoopy stickers to a cultural icon for the ages

When Charles Schulz introduced the “Peanuts” comic strip in 1950, he created a world where imagination had no limits. Snoopy, the beagle with a flair for the dramatic, quickly became a standout character.

Right from the beginning, Snoopy became a fan favorite, known for his rich fantasy life and unique personality traits. He quickly evolved from a four-legged pet of Charlie Brown to a main character in his own right who walked on two feet and communicated to readers with thought bubbles and his adorable (and sometimes offbeat) antics.

Vintage Snoopy Come Home book from 1962 at ClickAmericana com

Snoopy was a dog of many talents and dreams. He wasn’t content with the typical canine life — no, he had bigger fish to fry… or rather, bigger skies to conquer.

VIDEO: “Snoopy and the Giant” from 1985

YouTube video

Snoopy the daydreamer

Snoopy’s daydreams were where he truly shone. One minute, he’d be atop his doghouse; the next, he’d transform into a fearless World War I flying ace, battling the infamous Red Baron. This wasn’t your everyday dog — this was a beagle with a taste for adventure and a nose for excitement.

His flights of fancy didn’t stop there. In another moment, he’d don a pair of sunglasses, embrace his cool jazz persona, Joe Cool, and play some smooth tunes on his saxophone.

Eureka Back To School Classroom Supplies Seasonal and Holiday Peanuts Sticker Book, 234 pcs
  • Sticker book includes (234) seasonal and holiday themed stickers featuring the Peanuts.
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  • Reward your students for good behavior all year round with these fun, seasonal Peanuts stickers!

Snoopy was — and is — eternally relatable

The genius of Schulz’s creation lay in how he made Snoopy relatable yet fantastical. Through Snoopy, “Peanuts” explored themes of hope, resilience, and the power of imagination. The comic strip spotlighted the antics of children and a dog while mirroring life’s joys and complexities.

With his silent musings and whimsical escapades, Snoopy resonated with audiences young and old. He was a reminder that life could be extraordinary if one dared to dream, or simply decided it was just fine to be quirky.

Snoopy’s merchandising appeal

As Snoopy’s popularity soared, he became a symbol beyond the comic pages. He was featured in animated specials and merchandise and even became a mascot for NASA — a fitting role for a character who always had his head in the clouds.

Eureka Peanuts Motivational Stickers
  • Each pack contains 36 stickers, 9 designs
  • Package Dimension : 7.25 inches L x 4.5 inches W x 0.03 inches H
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Snoopy’s appeal lay in his ability to be many things: a friend, a dreamer, an ace pilot, and a musician. He encapsulated the spirit of “Peanuts” — a world where simplicity and depth went hand in hand — and where a doghouse could be the starting point for the greatest of adventures.

VIDEO: “Suiting Up Snoopy: Snoopy is the Zero Gravity Indicator” on NASA’s Artemis I mission

YouTube video

Vintage snoopy stickers & media

Snoopy’s timeless appeal is vividly captured in the cute collection of vintage Snoopy stickers we’ve gathered below. These nostalgic pieces from the 1970s to the 1980s offer a charming glimpse into the past, showcasing their timeless appeal and the diverse themes they cover — from holidays to everyday celebrations.

Sunset Graphics & Decals Puppy Dog Waving Hi Decal Sticker Car Vinyl | Cars Trucks Vans Walls Laptop...
  • This is a vinyl, die cut decal. Application instructions are provided with you order.
  • The material used is guaranteed to last 5 years on the outside of your vehicle but can be applied to most clean surfaces.
  • Uses: Car window, laptop, computer, truck, tablet, toolbox, coolers, wall, auto, rv, etc.

We’ve also reprinted below an article from 1989 that highlights the resurgence of Snoopy’s popularity, emphasizing his widespread influence in merchandising. This resurgence is mirrored in 2023/2024, as Snoopy is once again trending, demonstrating the character’s lasting appeal and the ability to connect with new generations.

1960s Vintage Magic Slate Paper Saver drawing toy - Peanuts

The United States is stuck on Snoopy: Peanuts stickers sheets and other products hot sellers (1989)

“Snoopy is on a nice roll again,” said Connie Boucher, founder and chairman of Determined Productions, Inc., the licensing company for Peanuts products, which also handles products for the Beatles and Felix the Cat.

Several thousand Peanuts items already are on the market — everything from dolls to mugs to flea collars — with sales of an estimated $1 billion a year.

“Virtually any product category you can think of, we’ve either done or we’re thinking of doing,” said Ronald Nelson, vice president of Creative Associates, Schulz’s business managers.

Vintage Snoopy and Woodstock - Peanuts sticker sheet set

Clothing accounts for between 20 percent and 30 percent of sales, followed by books (10 percent to 15 percent) and accessories and toys (15 percent).

Eureka Peanuts Classic Characters Clings
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Greeting cards and other items make up the rest. Peanuts greeting cards are Hallmark’s biggest sellers, according to the 65-year-old Schulz. Overall, sales of Peanuts items are second only to Disney.

“You’d be astounded at the enthusiasm of Peanuts collectors,” said Schulz, who once resembled his round-faced Charlie Brown character.

“It’s like our worship of all kinds of heroes. If we like a certain cartoon character, why not have a replica of that character sitting on your desk?”

Happiness is - Vintage Snoopy Peanuts sheets (1972)

Charlie Brown may be a good man, but happiness — from a merchandising standpoint — is Snoopy, by far the most popular Peanuts character. Woodstock rates second.

“I think there’s a lot of Snoopy in many of us — or in what we’d like to be,” said Lance Walsky, president of the United Stars division of J .G. Hook, a New York-based apparel maker that is launching a line of Snoopy clothing aimed at girls and young women this fall.

“Snoopy seems to be in control of every situation. He can be cool, vulnerable, a World War II flying ace or a hockey player,” Walsky said.

Vintage Peanuts stickers sheets – Happy today, party, birthday

vintage peanuts party sticker sheet 1

Vintage ’80s school/teacher reward stickers – great, super, very good…

School/teacher stickers - great, super, very good...

You’re a star, First rate & other rewards on classic Peanuts stickers sheets

You're a star, First rate & other reward sticker sheet

Friendship and happiness classic set of Snoopy/Peanuts stickers set

Friendship and happiness classic set of Snoopy/Peanuts sticker

Snoopy sports vintage Peanuts stickers sheets

Snoopy/Peanuts sticker sheet - sports

Vintage mailbox/postage stamps Peanuts stickers sheets

Vintage Peanuts postage/mail sticker sheet

Peanuts Gang Valentine’s Day vintage stickers sheet

Vintage Peanuts Valentine's day - hearts sticker sheet

MORE: Peanuts! Vintage Snoopy Valentine’s Day cards (plus Woodstock)

Merry Christmas from Snoopy and Woodstock – Vintage Peanuts stickers

Vintage Snoopy and Woodstock - Peanuts Christmas sticker sheet

Kiss the Easter Beagle and other vintage Easter Peanuts stickers sheets with Snoopy & Woodstock

Vintage Snoopy Peanuts Easter sticker sheet Hallmark

Woodstock’s very own Easter sticker sheet!

Peanuts Woodstock spring-Easter vintage sticker sheet

Vintage Snoopy and Woodstock – Peanuts sticker sheet set

Vintage Snoopy Halloween sticker sheet

MORE: Spooky stickers: 16 vintage Halloween sticker sheets from the seventies & eighties

Woodstock and Snoopy – Old Peanuts Thanksgiving sticker sheet

Old Woodstock and Snoopy - Peanuts Thanksgiving sticker sheet

Snoopy gets sporty – retro Peanuts character stickers

Snoopy gets sporty - retro sticker sheet

Bonus: Classic Peanuts stickers sheets – postage (Hallmark/ 1960s)

Classic Peanuts postage sticker set (Hallmark) - 1960s

MORE: Smell this! 50+ vintage scratch ‘n sniff stickers

Modern-day Snoopy merch

The Snoopy saga doesn’t stop with these vintage gems. The beagle’s charm is still sparking new creations. Nowadays, you can snag a piece of this iconic pup in all sorts of forms — think hip Snoopy tees, chic accessories, and more.

It’s like a continuous Snoopy party, and everyone’s invited! Whether you’ve been part of the “Peanuts” posse since way back when or just now jumping on the bandwagon, there’s a bit of Snoopy swag out there calling your name. It’s a fun way to tip your hat to an authentic slice of Americana.

Snoopy stickers

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54 pcs Cute Stickers for Water Bottle and Laptop, Waterproof Durable Trendy Vinyl Hydro Flask Decal...
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Bestseller No. 3
Hallmark Peanuts Stickers for Kids (Pack of 237 Stickers, 12 Sheets) for Easter, Back to School,...
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Bestseller No. 5
Eureka Peanuts Snoopy Extra Large Stickers for Kids and Teachers, Multicolor, 36 Pieces
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Snoopy books

SaleBestseller No. 1
Snoopy: Touchdown! (Volume 16) (Peanuts Kids)
  • Schulz, Charles M. (Author)
  • English (Publication Language)
  • 176 Pages - 10/24/2023 (Publication Date) - Andrews McMeel Publishing (Publisher)
SaleBestseller No. 2
The Philosophy of Snoopy (Peanuts Guide to Life)
  • Hardcover Book
  • Schulz, Charles M. (Author)
  • English (Publication Language)
SaleBestseller No. 3
It's Springtime, Snoopy! (Peanuts)
  • Schulz, Charles M. (Author)
  • English (Publication Language)
  • 22 Pages - 01/19/2021 (Publication Date) - Simon Spotlight (Publisher)
SaleBestseller No. 4
Snoopy: Cannonball!: A PEANUTS Collection (Volume 15) (Peanuts Kids)
  • Schulz, Charles M. (Author)
  • English (Publication Language)
  • 176 Pages - 10/11/2022 (Publication Date) - Andrews McMeel Publishing (Publisher)
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Snoopy: Cowabunga!: A PEANUTS Collection (Volume 1) (Peanuts Kids)
  • Schulz, Charles M. (Author)
  • English (Publication Language)
  • 224 Pages - 09/24/2013 (Publication Date) - Andrews McMeel Publishing (Publisher)

Snoopy t-shirts

Bestseller No. 1
Peanuts - Snoopy & Woodstock Riding Bike T-Shirt
  • Officially Licensed by Peanuts
  • Graphic Artwork: H28810
  • Lightweight, Classic fit, Double-needle sleeve and bottom hem
Bestseller No. 2
Peanuts Snoopy and Woodstock Easter Eggs T-Shirt
  • Officially Licensed by Peanuts
  • Graphic Artwork: OPNT-0656
  • Lightweight, Classic fit, Double-needle sleeve and bottom hem
Bestseller No. 3
Peanuts - Snoopy Dancing T-Shirt
  • Officially Licensed by Peanuts
  • H03551
  • Lightweight, Classic fit, Double-needle sleeve and bottom hem
Bestseller No. 4
Peanuts Heart Sitting Snoopy T-Shirt
  • Officially Licensed by Peanuts
  • Graphic Artwork OPNT-0099
  • Lightweight, Classic fit, Double-needle sleeve and bottom hem
Bestseller No. 5
Peanuts Valentine Snoopy and Woodstock Lots of Love Short Sleeve T-Shirt
  • Officially licensed by Peanuts
  • Graphic Artwork: OPNT-0213
  • Lightweight, Classic fit, Double-needle sleeve and bottom hem

Snoopy accessories

Bestseller No. 1
Department 56 Porcelain Peanuts Anniversary Snoopy Mug, 10 fluid ounces
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  • A great conversation starter - enjoy seeing Snoopy's evolution throughout the years
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Silver Buffalo Peanuts Snoopy Collegiate Stainless Steel Water Bottle with Strap, 27 Ounces
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Enesco 6001297 Jim Shore Peanuts Snoopy Donuts and Coffee Miniature Figurine, 3 Inch, Multicolor
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Comments on this story

5 Responses

  1. I have 3 sheets of the postage mail sticker sheets. They are complete, with the green back air mail stickers included, that your example is missing. The stickers are in excellent condition, and have never been bent. My pages are in good condition, with the back page slightly yellow, from age.

    Would you be interested in buying them from me? Please write me back to let me know, either way. I am giving you first chance at them. Thanks a bunch and have a great day.

  2. I have 10 sheets of mailbag label sheets and also 1 full ADV 44 and a 45 missing 3 sticker. They are complete, with the green air mail stickers included, which your example is missing. The stickers are in excellent condition and have never been bent. My pages are in good condition, with the back page slightly yellow, from the age.
    Would you be interested in buying them from me? Please write back to jefferson-mansur@bol.com.br, to let me know anyway. I’m giving you the first chance on them. Thank you so much and I have a great night!

  3. Does anyone know how many different Hallmark Snoopy / Peanuts sticker sheets were created? I have about 20 different ones and am always seeing sheets I don’t have, even in this article! :)

    I also have a YouTube channel that focuses on my vintage sticker hauls and sticker albums, please check it out and subscribe. The channel name is Truly Cute :)


  4. As a kid in the 1970s, I was totally Peanuts-obsessed, so I’m sure I had some of these sticker sets. A lot of Peanuts merch was sold through Scholastic, so a lot of what I had came from school book fairs and classroom sales.

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