Celebrating Snoopy: Snoopy stickers from the 1970s & 80s plus the most popular Peanuts merch you can buy today

Vintage Peanuts sticker sheets with Snoopy - Woodstock - Charlie Brown and the gang

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From comic strips to Snoopy stickers to a cultural icon for the ages

When Charles Schulz introduced the “Peanuts” comic strip in 1950, he created a world where imagination had no limits. Snoopy, the beagle with a flair for the dramatic, quickly became a standout character.

Right from the beginning, Snoopy became a fan favorite, known for his rich fantasy life and unique personality traits. He quickly evolved from a four-legged pet of Charlie Brown to a main character in his own right who walked on two feet and communicated to readers with thought bubbles and his adorable (and sometimes offbeat) antics.

Vintage Snoopy Come Home book from 1962 at ClickAmericana com

Snoopy was a dog of many talents and dreams. He wasn’t content with the typical canine life — no, he had bigger fish to fry… or rather, bigger skies to conquer.

VIDEO: “Snoopy and the Giant” from 1985

YouTube video

Snoopy the daydreamer

Snoopy’s daydreams were where he truly shone. One minute, he’d be atop his doghouse; the next, he’d transform into a fearless World War I flying ace, battling the infamous Red Baron. This wasn’t your everyday dog — this was a beagle with a taste for adventure and a nose for excitement.

His flights of fancy didn’t stop there. In another moment, he’d don a pair of sunglasses, embrace his cool jazz persona, Joe Cool, and play some smooth tunes on his saxophone.

Eureka Back To School Classroom Supplies Seasonal and Holiday Peanuts Sticker Book, 234 pcs
  • Sticker book includes (234) seasonal and holiday themed stickers featuring the Peanuts.
  • Sticker book includes your favorite Peanuts characters celebrating Valentine's Day, St. Patrick's Day, and more!
  • Reward your students for good behavior all year round with these fun, seasonal Peanuts stickers!

Snoopy was — and is — eternally relatable

The genius of Schulz’s creation lay in how he made Snoopy relatable yet fantastical. Through Snoopy, “Peanuts” explored themes of hope, resilience, and the power of imagination. The comic strip spotlighted the antics of children and a dog while mirroring life’s joys and complexities.

With his silent musings and whimsical escapades, Snoopy resonated with audiences young and old. He was a reminder that life could be extraordinary if one dared to dream, or simply decided it was just fine to be quirky.

Snoopy’s merchandising appeal

As Snoopy’s popularity soared, he became a symbol beyond the comic pages. He was featured in animated specials and merchandise and even became a mascot for NASA — a fitting role for a character who always had his head in the clouds.

Eureka Peanuts Motivational Stickers
  • Each pack contains 36 stickers, 9 designs
  • Package Dimension : 7.25 inches L x 4.5 inches W x 0.03 inches H
  • Country of Origin: CHINA

Snoopy’s appeal lay in his ability to be many things: a friend, a dreamer, an ace pilot, and a musician. He encapsulated the spirit of “Peanuts” — a world where simplicity and depth went hand in hand — and where a doghouse could be the starting point for the greatest of adventures.

VIDEO: “Suiting Up Snoopy: Snoopy is the Zero Gravity Indicator” on NASA’s Artemis I mission

YouTube video

Vintage snoopy stickers & media

Snoopy’s timeless appeal is vividly captured in the cute collection of vintage Snoopy stickers we’ve gathered below. These nostalgic pieces from the 1970s to the 1980s offer a charming glimpse into the past, showcasing their timeless appeal and the diverse themes they cover — from holidays to everyday celebrations.

We’ve also reprinted below an article from 1989 that highlights the resurgence of Snoopy’s popularity, emphasizing his widespread influence in merchandising. This resurgence is mirrored in 2023/2024, as Snoopy is once again trending, demonstrating the character’s lasting appeal and the ability to connect with new generations.

1960s Vintage Magic Slate Paper Saver drawing toy - Peanuts

The United States is stuck on Snoopy: Peanuts stickers sheets and other products hot sellers (1989)

“Snoopy is on a nice roll again,” said Connie Boucher, founder and chairman of Determined Productions, Inc., the licensing company for Peanuts products, which also handles products for the Beatles and Felix the Cat.

Several thousand Peanuts items already are on the market — everything from dolls to mugs to flea collars — with sales of an estimated $1 billion a year.

“Virtually any product category you can think of, we’ve either done or we’re thinking of doing,” said Ronald Nelson, vice president of Creative Associates, Schulz’s business managers.

Vintage Snoopy and Woodstock - Peanuts sticker sheet set

Clothing accounts for between 20 percent and 30 percent of sales, followed by books (10 percent to 15 percent) and accessories and toys (15 percent).

Eureka Peanuts Classic Characters Clings
  • Each sheet is 12 x 17 inches
  • Each sheet is 12 x 17 inches
  • Static vinyl cling

Greeting cards and other items make up the rest. Peanuts greeting cards are Hallmark’s biggest sellers, according to the 65-year-old Schulz. Overall, sales of Peanuts items are second only to Disney.

“You’d be astounded at the enthusiasm of Peanuts collectors,” said Schulz, who once resembled his round-faced Charlie Brown character.

“It’s like our worship of all kinds of heroes. If we like a certain cartoon character, why not have a replica of that character sitting on your desk?”

Happiness is - Vintage Snoopy Peanuts sheets (1972)

Charlie Brown may be a good man, but happiness — from a merchandising standpoint — is Snoopy, by far the most popular Peanuts character. Woodstock rates second.

“I think there’s a lot of Snoopy in many of us — or in what we’d like to be,” said Lance Walsky, president of the United Stars division of J .G. Hook, a New York-based apparel maker that is launching a line of Snoopy clothing aimed at girls and young women this fall.

“Snoopy seems to be in control of every situation. He can be cool, vulnerable, a World War II flying ace or a hockey player,” Walsky said.


Vintage Peanuts stickers sheets – Happy today, party, birthday

Vintage Happy Peanuts party sticker set<

No products found.


Vintage ’80s school/teacher reward stickers – great, super, very good…

School/teacher stickers - great, super, very good...


You’re a star, First rate & other rewards on classic Peanuts stickers sheets

You're a star, First rate & other reward sticker sheet


Friendship and happiness classic set of Snoopy/Peanuts stickers set

Friendship and happiness classic set of Snoopy/Peanuts sticker


Snoopy sports vintage Peanuts stickers sheets

Snoopy/Peanuts sticker sheet - sports


Vintage mailbox/postage stamps Peanuts stickers sheets

Vintage Peanuts postage/mail sticker sheet

No products found.


Peanuts Gang Valentine’s Day vintage stickers sheet

Vintage Peanuts Valentine's day - hearts sticker sheet

MORE: Peanuts! Vintage Snoopy Valentine’s Day cards (plus Woodstock)


Merry Christmas from Snoopy and Woodstock – Vintage Peanuts stickers

Vintage Snoopy and Woodstock - Peanuts Christmas sticker sheet


Kiss the Easter Beagle and other vintage Easter Peanuts stickers sheets with Snoopy & Woodstock

Vintage Snoopy Peanuts Easter sticker sheet Hallmark


Woodstock’s very own Easter sticker sheet!

Peanuts Woodstock spring-Easter vintage sticker sheet


Vintage Snoopy and Woodstock – Peanuts sticker sheet set

Vintage Snoopy Halloween sticker sheet

MORE: Spooky stickers: 16 vintage Halloween sticker sheets from the seventies & eighties


Woodstock and Snoopy – Old Peanuts Thanksgiving sticker sheet

Old Woodstock and Snoopy - Peanuts Thanksgiving sticker sheet


Snoopy gets sporty – retro Peanuts character stickers

Snoopy gets sporty - retro sticker sheet


Bonus: Classic Peanuts stickers sheets – postage (Hallmark/ 1960s)

Classic Peanuts postage sticker set (Hallmark) - 1960s

MORE: Smell this! 50+ vintage scratch ‘n sniff stickers

Modern-day Snoopy merch

The Snoopy saga doesn’t stop with these vintage gems. The beagle’s charm is still sparking new creations. Nowadays, you can snag a piece of this iconic pup in all sorts of forms — think hip Snoopy tees, chic accessories, and more.

It’s like a continuous Snoopy party, and everyone’s invited! Whether you’ve been part of the “Peanuts” posse since way back when or just now jumping on the bandwagon, there’s a bit of Snoopy swag out there calling your name. It’s a fun way to tip your hat to an authentic slice of Americana.

Snoopy stickers

Bestseller No. 1
Eureka Peanuts Snoopy Extra Large Stickers for Kids and Teachers, Multicolor, 36 Pieces
  • Incentive – Motivate students to do their best by adding Eureka Giant Stickers to assignments, notes, and more!
  • What's Included – 36 self-adhesive stickers per pack. Individual sticker measures 1-5/16" x 1-3/4".
  • Peanuts Collection – Bring the characters from the beloved Peanuts gang right to your classroom! Mix and match pieces for the perfect look!
Bestseller No. 2
Hallmark Peanuts Stickers for Kids (Pack of 237 Stickers, 12 Sheets) for Easter, Back to School,...
  • Delight boys and girls alike with this exciting Peanuts sticker assortment.
  • Fun designs include Snoopy, Charlie Brown, and the gang having everyday fun and celebrating Valentine's Day, St. Patrick's Day, Halloween, Thanksgiving, Christmas, and graduation.
  • Perfect for decorating notebooks, pencil cases, invitations, greeting cards, and more. Sure to be a hit with kids and teachers too!
Bestseller No. 3
Peanuts Party Favors for Boys & Girls Bundle ~ 12 Pack Charlie Brown Sticker Sheets for Kids...
  • Peanuts Party Favors for Boys & Girls Bundle ~ 12 Pack Charlie Brown Sticker Sheets for Kids Birthday Party Goodie Bags | Snoopy Party Supplies Set.
  • This Peanuts stickers set includes 12 individual Charlie Brown sticker sheets, with each sheet having 25 stickers. Have a blast with 300 stickers in total!
  • This Peanuts sticker sheet features popular Peanuts characters such as Charlie Brown, Snoopy, Linus, Lucy, and more.
Bestseller No. 4
Peanuts Snoopy Adhesive Vinyl Decals - Fun Set of Snoopy Stickers for Car, Window, Water Bottle or...
  • Peanuts Official product: Unleash a wave of Peanuts fun with this whimsical set of Snoopy decals! Perfect for Peanuts fans of all ages, these decals will add a playful and nostalgic touch to any...
  • Fun Vinyl Decal: The first decal features Snoopy in his iconic red Joe Cool sweater and sunglasses. The second decal captures Snoopy in the midst of a joyous dance. The third decal shows Snoopy...
  • Material: These decorative stickers are made of flexible, durable, and weather-resistant vinyl, making them resilient enough for a variety of indoor and outdoor uses. Made in the USA.
SaleBestseller No. 5
S&C Corporation Snoopy PKS295 Heat and Water Resistant Sticker Woodstock
  • Peanuts Snoopy Heat and Water Resistant Sticker
  • Features: Peel and stick stickers
  • Specifications: Heat and water resistant, so you can stick it to your mug

Snoopy books

SaleBestseller No. 1
Snoopy Slipcase Set (PEANUTS)
  • Schulz, Charles M (Author)
  • English (Publication Language)
  • 384 Pages - 11/08/2022 (Publication Date) - Titan Comics (Publisher)
SaleBestseller No. 2
The Philosophy of Snoopy (Peanuts Guide to Life)
  • Hardcover Book
  • Schulz, Charles M. (Author)
  • English (Publication Language)
Bestseller No. 3
Snoopy Goes to School (Peanuts)
  • Schulz, Charles M. (Author)
  • English (Publication Language)
  • 24 Pages - 06/30/2020 (Publication Date) - Simon Spotlight (Publisher)
SaleBestseller No. 4
Peanuts 5-Minute Stories
  • Peanuts 5-Minute Stories Hardcover – December 12, 2017
  • Hardcover Book
  • Schulz, Charles M. (Author)
SaleBestseller No. 5
Snoopy: Cowabunga!: A PEANUTS Collection (Volume 1) (Peanuts Kids)
  • Schulz, Charles M. (Author)
  • English (Publication Language)
  • 224 Pages - 09/24/2013 (Publication Date) - Andrews McMeel Publishing (Publisher)

Snoopy t-shirts

SaleBestseller No. 1
Snoopy & Woodstock Riding Bike T-Shirt
  • Officially Licensed by Peanuts
  • H28810
  • Lightweight, Classic fit, Double-needle sleeve and bottom hem
SaleBestseller No. 2
Snoopy Nope T-Shirt
  • Officially Licensed by Peanuts
  • PPNT-0104
  • Lightweight, Classic fit, Double-needle sleeve and bottom hem
SaleBestseller No. 3
Peanuts - Snoopy Dancing T-Shirt
  • Officially Licensed by Peanuts
  • H03551
  • Lightweight, Classic fit, Double-needle sleeve and bottom hem
SaleBestseller No. 4
Peanuts Heart Sitting Snoopy T-Shirt
  • Officially Licensed by Peanuts
  • Graphic Artwork OPNT-0099
  • Lightweight, Classic fit, Double-needle sleeve and bottom hem
SaleBestseller No. 5
Peanuts Snoopy Pink Daisy Flower T-Shirt
  • Officially licensed by Peanuts
  • Graphic artwork OPNT-0130
  • Lightweight, Classic fit, Double-needle sleeve and bottom hem

Snoopy accessories

Bestseller No. 1
Hallmark Paper Wonder Peanuts Pop Up Birthday Card (Snoopy Dog House)
  • Wish a happy birthday to a Peanuts fan with an adorable birthday card made especially for them.
  • Birthday card folds flat and pops up into a 3D display of Snoopy napping on his dog house decorated for a party. Card reads: "Hooray for you!"
  • With a sweet design and exciting 3D pop-up, the birthday boy or girl can display this card at their home or office all year long.
Bestseller No. 2
Spoontiques Peanuts Eyeglass Case
  • Stylish Protection: Safeguard your eyeglasses with our sturdy hard-shell cases, designed to provide protection for your eyewear. The 6" wide dimensions ensure a perfect fit for most glasses, keeping...
  • Hard-Shell Durability: Crafted with a tough hard-shell exterior, our cases are built to withstand the rigors of daily use and storage. Say goodbye to bent frames and scratched lenses when you get our...
  • Express Yourself: Choose from a variety of fun and vibrant themes to match your style. Our eyeglass cases go beyond mere functionality, adding a touch of personality to your eyewear accessories. Find...
Bestseller No. 3
Get Trend Peanuts Snoopy Toiletry Bag Women Teens Travel Essentials Girls Makeup Bag Gifts for Her...
  • Products by Get Trend - Explore a wide range of products with brands like Scooby Doo, Hello Kitty, Disney Stitch, Stitch Angel, and Snoopy! See menu for images and available options.
  • Versatile for All Ages: A must-have travel makeup bag that’s stylish and practical. Ideal for teens, kids, or women who need a cute pouch for airplane travel essentials or daily skincare storage.
  • Use Anywhere from Cruise to Bathroom: Whether you’re packing for cruise essentials or looking for bathroom storage, this toiletry bag holds makeup, skincare, and travel-size toiletries in one...
SaleBestseller No. 4
Peanuts Snoopy Crossbody Bag Girls Purse for Kids Teens Women Fashion Shoulder Bag (Red/Black,...
  • This adorable Snoopy bag is a must-have for girls, teens, and women who love to show off their fun, playful style. Perfect for carrying essentials and a must for any Snoopy fan!
  • The adjustable strap offers the versatility to wear it as a shoulder bag or crossbody, while the spacious main compartment with an easy-to-use closure keeps essentials secure and within reach
  • Ideal for daily use, shopping trips, or outings with friends, this cute Snoopy purse is the perfect size and style for everyday adventures. Check the images for more details and features
SaleBestseller No. 5
Spoontiques Peanuts 40oz Glitter Acrylic Travel Mug - Double Wall Acrylic with Sliding Lock Travel...
  • Glitter Tumbler: Featuring a variety of colorful designs; Spoontiques glitter cups are just the sort of sparkle you need to elevate your day
  • Double Wall Insulated: Spoontiques glitter tumblers feature double-wall insulation. Your beverage will remain at the correct temperature whether it’s a hot coffee or a refreshing iced tea
  • BPA Free: Your Glitter Cup is BPA-free! No harsh chemicals here! This tumbler is made of food-grade FDA-compliant acrylic and plastic. Tumbler fits in most cup holders

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Comments on this story

5 Responses

  1. I have 3 sheets of the postage mail sticker sheets. They are complete, with the green back air mail stickers included, that your example is missing. The stickers are in excellent condition, and have never been bent. My pages are in good condition, with the back page slightly yellow, from age.

    Would you be interested in buying them from me? Please write me back to let me know, either way. I am giving you first chance at them. Thanks a bunch and have a great day.

  2. I have 10 sheets of mailbag label sheets and also 1 full ADV 44 and a 45 missing 3 sticker. They are complete, with the green air mail stickers included, which your example is missing. The stickers are in excellent condition and have never been bent. My pages are in good condition, with the back page slightly yellow, from the age.
    Would you be interested in buying them from me? Please write back to jefferson-mansur@bol.com.br, to let me know anyway. I’m giving you the first chance on them. Thank you so much and I have a great night!

  3. Does anyone know how many different Hallmark Snoopy / Peanuts sticker sheets were created? I have about 20 different ones and am always seeing sheets I don’t have, even in this article! :)

    I also have a YouTube channel that focuses on my vintage sticker hauls and sticker albums, please check it out and subscribe. The channel name is Truly Cute :)

    https://www.youtube.com/channel/UCGiPhEb7i1GArzojwltIFjg

  4. As a kid in the 1970s, I was totally Peanuts-obsessed, so I’m sure I had some of these sticker sets. A lot of Peanuts merch was sold through Scholastic, so a lot of what I had came from school book fairs and classroom sales.

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