Retro baby car seats from the ’60s, ’70s & ’80s: Forward- & rear-facing vintage auto safety seats for kids

Vintage car seats - Announcing GM's new Love Seats-may-1973

Toddler booster seats and from 1967

When it comes to safety seating, General Motors doesn’t leave anybody out

Buy a new GM car and you get seat belts for every passenger position. And extra seat belts are just the start of the many new safety features we’ve added.

For example, we’re making available that little people’s seat. It’s specially designed by General Motors and it’s sure to make any family outing just that much more relaxing and enjoyable.

At night, new side marker lights and parking lamps that operate with your headlights let other cars see yours better. As you know, all of our cars provide the assurance of passenger-guard door locks… on every door. And, most important, the GM-developed energy-absorbing steering column is standard on all models.

Oct 27, 1967 GM car seat

LIFE Oct 27, 1967 GM baby car seat


Announcing GM’s new Love Seats for those you want to protect.

Infant Love Seat: GM “baby bucket” car seats from 1973

General Motors has developed two new seats especially for the small fry. We call them Love Seats, and they’re designed to be used in conjunction with your car’s seat belts.

For children who weigh less than 40 pounds, and who are less than 40 inches tall, there’s the Child Love Seat. It’s made to protect the child while giving him freedom of movement for his arms and legs.

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'60s lingerie, pantyhose, girdles, garters & more from the 1968 Wards catalog

There’s the Infant Love Seat for babies under 20 pounds. It has adjustable shoulder straps that gently support the infant within the protective contours. The inclined surface provides added support for the head and the back. And the “facing-the-rear” position gives an added measure of protection.

GM Love Seats are easy to use. They’re made of lightweight, high-impact polypropylene padded with urethane foam. They’re portable and can be conveniently stored in the trunk.

But most important, they’re the result of years of testing by General Motors safety engineers. If there are children you want to protect, you can buy a Love Seat through your local Chevrolet, Pontiac, Oldsmobile, Buick, Cadillac or GMC Truck dealer; or just fill out the coupon below.

Besides getting a GM Love Seat, you’ll be getting peace of mind.

Child seats recommended for use in 1968 through 1973 passenger cars built in the USA and equipped with rear seats. (Except vehicles with truck chassis.)

GM's vintage Love Seats: Retro child car safety seats (1973)

Old-school color-changing liquid pregnancy tests & ovulation predictors (1980s)


Infant car seats from Sears in 1979

Rear-facing car seat for infants up to 20 pounds – Bobby Mac Car Sear for infants and toddlers – Strolee Wee Care – Travel Guard Car Seat

Baby car seats from Sears in 1979


Vintage car baby safety seats from 1983

Collier “Safe and Sound” car seat

Use from birth through toddler years (children to 40 Ibs.). Infants (to 20 lbs. or 26 in. tall) face backwards in reclining position. Toddlers face forward in upright position. Seat secured by car seat belt and adjustable restraining harness — no tether strap necessary. Padded safety shield. Off-white polyethylene body. Brown vinyl covers polyurethane foam padding.

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Vintage car baby safety seats from 1983 - kids (2)

Vintage disposable diaper ads: Huggies, Pampers, Luvs (1980s)


Vintage car baby safety seats from 1983

Vintage car baby safety seats from 1983 - kids (1)

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