Did they use car seats in the 60s and 70s?
Infant car seats designed for safety didn’t come under consideration until the late 1960s, after concerned physicians and parents started pressuring auto manufacturers for improved safety features for children on seats and many other types of baby gear.
If you were a child of the 60s and 70s — and perhaps even the early 80s — you might not realize parents were even using baby car seats and toddler boosters at that time.
While they weren’t widespread — and, of course, not nearly as safe as what regulations require today (most failed Consumer Reports crash testing back in the day), there was a growing market for their use.
Toddler booster seats from 1967
When it comes to safety seating, General Motors doesn’t leave anybody out
Buy a new GM car and you get seat belts for every passenger position. And extra seat belts are just the start of the many new safety features we’ve added.
For example, we’re making available that little people’s seat. It’s specially designed by General Motors and it’s sure to make any family outing just that much more relaxing and enjoyable.
At night, new side marker lights and parking lamps that operate with your headlights let other cars see yours better. As you know, all of our cars provide the assurance of passenger-guard door locks… on every door. And, most important, the GM-developed energy-absorbing steering column is standard on all models.
Retro baby car seats from 1971
1. Aspen all-purpose infant car seat
Use indoors too, as feeding or TV chair. Thickly padded head support. Light blue molded polypropylene protective outer shell and pedestal base. shell has “port holes” for adult seat belt.
1-1/2-in. nylon parachute-style straps. Bright blue print vinyl seat, back. Serofoam polyurethane padded. Seat pad removes for cleaning, — $19.98
2. Crayden high-back baby car seat
High-back style, 30 inches high. Molded polypropylene side, back shell “port holes” for adult seat belt. Extra high headrest, Serofoam polyurethane padded, vinyl covered. Channeled vinyl back, seat. 1-1/2-in. nylon parachute-style straps.
Chrome-plated tubular steel frame. Seat pad removes for easy cleaning. 17x 15×30 inches high overall. — Black / Blue $19.98
3. Gran-Prix baby car seat
Contoured style. Serofoam polyurethane padded headrest. 2-in. Serofoam seat, back are vinyl-covered. Chrome-plated tubular steel frame. 11/2-in. nylon parachute-style strap. — Black snake look / Black — $15.98
4 The Rover baby car seat
Yellow and white vinyl-covered seat and back. 2-height Serofoam polyurethane padded headrest; 2-1/2-inch thick Serofoam padded seat, back. Chrome-plated tubular steel frame. 1-1/2 -inch nylon shoulder strap. $13.98
5. Plastic Steering Wheel for baby car seats
Fits all car seats on this page except (1). $1.89
Announcing GM’s new Love Seats for those you want to protect.
Reclining Infant Car Seat: GM “baby bucket” car seats from 1973
General Motors has developed two new seats especially for the small fry. We call them Love Seats, and they’re designed to be used in conjunction with your car’s seat belts.
For children who weigh less than 40 pounds, and who are less than 40 inches tall, there’s the Child Love Seat. It’s made to protect the child while giving him freedom of movement for his arms and legs.
There’s the Infant Love Seat for babies under 20 pounds. It has adjustable shoulder straps that gently support the infant within the protective contours. The inclined surface provides added support for the head and the back. And the “facing-the-rear” position gives an added measure of protection.
GM Love Seats are easy to use. They’re made of lightweight, high-impact polypropylene padded with urethane foam. They’re portable and can be conveniently stored in the trunk.
But most important, they’re the result of years of testing by General Motors safety engineers. If there are children you want to protect, you can buy a Love Seat through your local Chevrolet, Pontiac, Oldsmobile, Buick, Cadillac or GMC Truck dealer; or just fill out the coupon below.
Besides getting a GM Love Seat, you’ll be getting peace of mind.
Child seats recommended for use in 1968 through 1973 passenger cars built in the USA and equipped with rear seats. (Except vehicles with truck chassis.)
Infant car seats from Sears in 1979
Rear-facing car seat for infants up to 20 pounds – Bobby Mac Car Seat for infants and toddlers – Strolee Wee Care – Travel Guard Car Seat
Vintage car baby safety seats from 1983
Collier “Safe and Sound” car seat
Use from birth through toddler years (children to 40 Ibs.). Infants (to 20 lbs. or 26 in. tall) face backward in a reclining position. Toddlers face forward in an upright position.
Seat secured by a car seat belt and adjustable restraining harness — no tether strap necessary. Padded safety shield. Off-white polyethylene body. Brown vinyl covers polyurethane foam padding.
Vintage car baby safety seats from 1983