As advertised in the 1950s: “All the family will enjoy pictures of famous American scenes, exotic faraway lands and exciting children’s stories in the amazing depth of three dimensions. View-Master stereo color pictures are so real, you’ll feel you are actually part of the scene! Each low-cost View-Master Reel — for use in View-Master Stereoscopes and Projectors — contains seven stereo Kodakchrome scenes. Over 400 entertaining, educational subjects to delight all the family.”

Chilly Willy & his igloo

As seen through the viewer

Chilly Willy's Igloo-viewmaster reel

Photo from Dana


Top Cat View-Master reel (1962)

“Medal for Meddling”


Photo thanks to Giles Booth


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Disneyland Main Street View-Master reel package



Ice Follies View-Master reel



Bambi: Disney & Sawyer’s View-Master packaging



Walt Disney’s Babes in Toyland



Vintage Viewmaster three-dimension reel list



Herbie, the Love Bug – Disney Viewmaster



Knott’s Berry Farm


Above 5 photos of reel packaging photos from Amy Meredith


1970s Viewmaster viewer

Says the owner, “Old Vintage View-Master 1973/74 received at Christmas, with 3 discs/booklets, Zorro & Bonanza TV series, and Tarzan.”


Thanks to Jamie


Tiny magical worlds

A collection of View-Master discs/reels.


Thanks to longhairbroad


ViewMaster model C

From the owner: “View-Master Model C, pictured here, was produced between 1946 and 1955. It was made from bakelite and was the first viewer to have a slot into which the reels were placed for viewing. This particular model (3798) dates from approximately 1950, which makes sense, since my parents would have bought it for me when I was at about 3-4 years old. Believe it or not, all reels made for any view master will work in any model from 1939 to present.”


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Photo from Jack W. Pearce


Bugs Bunny & Yosemite Sam View-Master reel (1989)



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Filed under: 1940s, 1950s, 1960s, 1970s, 1980s, Entertainment, For children, Mementos & memorabilia

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