Dubbed “The world’s first flavored lip gloss,” Lip-Smackers made their debut in 1973 with flavors of Strawberry, Lemon and Green Apple — and so began a multi-year reign as a favorite of tweens and teens across America.

Here’s our collection of vintage Lip Smackers ads, featuring fruity flavors and those of popular sodas, including Dr Pepper and 7-Up.

I’m crackers over Lip Smackers! (1983)

Bonne Bell brings you Lip-Smackers, the humongous lip gloss with super shiny moisturizers and flavor — flavor — flavor! Just two and a half smackeroos will get you one giant Lip-Smacker or three mini sizes in different flavors. Either way, your lips are gonna love them.

vintage lip smackers ad 1983


Come to Lip-Smacker land. (1970s)

It’s a yum-yum place where you’ll find 32 of the smackingest flavors under the sun. Among them are the uncontested favorite American flavors that only come from Bonne Bell. And where is Lip-Smacker land? Anyplace you go where Lip-Smackers are. Goodness knows it’s just about anywhere. And it costs only 2 and a half smackers to get your very own, 4-times-bigger-than-ordinary lip gloss, with the special moisturizers and super sheen. Come to Lip-Smacker land. We’re always making a new batch.

Bonne Bell brings you a little Dr Pepper. (c1975)

Wait till you wet your lips with Bonne Bell’s new Dr Pepper Lip Smacker. It’s the super shiny lip gloss with lip-smacking flavor… just like the world’s most original soft drink. And it’s Bonne Bell quality, so it’s soothing and protective. It even had a sunscreen. Just what the doctor ordered for dry lips. In the roly poly Lip Smacker size, it’s four times bigger than any other lip gloss. $2.50. From Bonne Bell of course: the cosmetics company that understands your taste.

1975 Bonne Bell Lip Smackers Dr Pepper ad

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New Lip Smackers by Bonne Bell (1980s)

Never have there been lip glosses like these. Plump, juicy Lip Smackers. In the kind of flavors that take first prize at the county fair. Crisp cool watermelon. The wildest raspberry. The sweetest peach. A whole basketful of fresh taste treats, all lip-smacking good.

1975 vintage ad Bonne Bell fruit Lip Smackers


Bonne Bell brings you a fresh crop of flavors

bonne bell fresh crop flavors vintage ad


America’s famous flavors. Only Bonne Bell’s got ’em. (c1975)

Hooray for Lip-Smackers! Not only are they the original humongous lip gloss, but they’re the niftiest, too.

Where else could you get the likes of Dr Pepper, Hires Root Beer, Orange Crush, 7Up, Tootsie Roll, Good And Plenty and Lemon Tree? Nowhere else. Because Bonne Bell’s got ’em and nobody else can get ’em.

Bonne Bell Lip Smackers vintage Ad, Dr Pepper, Good and Plenty, 7-Up


How un-sweet it is! (1974)

New Sour Grapes. The pucker-up Lip-Smacker.



Give him a Lip-Smacker smack



Decisions. Decisions.

Flavors, flavors. That’s what Lip-Smackers have.

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Filed under: 1970s, 1980s, Culture & lifestyle, Featured, Vintage advertisements

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9 Responses

  1. Michelle

    Back in the 70’s, I bought a fat stick of Bonne Bell sugar plum lipgloss. I had it for one, maybe two days tops, then it was gone. I remember taking it to school with me. It just disappeared. Here it is Sunday April 3rd, 2016, and I still think about the gloss. I have never been able to find sugar plum again. Do you have some that I can order for old times sake?

    • Fran

      Oh my, the sugar plum was awesome. I’d forgotten all about that flavor, it was one of my faves…I’m going to do some googling, I’ll let you know if I find anything. Strawberry tasted nasty, but I found it to have the best gloss and hint of color.
      I love these darn things….the giant ones, of course!

      • Lisa

        Omg! Ty so much! I love all the flavors, esp Sour Grape!!!

    • Beth

      Bonne Bell continued to make Sugar Plum for years and brought it back every holiday. It’s still out there, keep your eyes peeled.

  2. Missy Edwards

    Do you sell the original big lip smackers Grape I don’t know why I caught a smell of Grape lip smackers and I can’t Get it out of my nose. I wasn’t near anyone maybe s 70’s ghost . And sugar plum.. Where and how can I buy them?

  3. Indian Vessel

    They still make lip smackers but not all the flavors I see listed here! I wish they still made orange chocolate, eggnog and maple nut, those sound good!

  4. Angela Baker

    They did an amazing cinnamon gloss for a while too, gave your lips a good tingle. Does anyone remember that?

    • Beth

      Omg yes, the Cinnamon Stick Lip Smacker sponge-on was one of my favorites for years than men it disappeared into the abyss. One of the best cinnamon flavored lip glosses ever made and I STILL think of it. Bonne Bell did so well with cinnamon flavors, some time around the 90’s they introduced a Cinnamon Sugar Lip Smacker that was to die for. They reintroduced it again a couple years back but it’s a completely different smell and not nearly as good as the original.


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