Discover practical 1930s beauty tips from vintage magazines and radio shows, including skincare, posture, and makeup advice straight from Hollywood stars.
cosmetics
To most American women in the 1940s, lipstick was a form of clothing – without it, they felt undressed. So how is lipstick made, anyhow? See some makeup laboratories and factories from the forties!
Caboodles & Sassaby were the go-to beauty organizers of the ’80s and ’90s, keeping makeup, jewelry and hair tools in check with colorful style and smart design.
Check out more than 100 different colors of discontinued Revlon nail polish from the 1980s, from Super Platinum and Spunsugar Pink to Blackberry and China Almond.
Check out this collection of vintage Lip Smackers ads, featuring delish fruity flavors (like a drool-worthy watermelon!) and those of popular sodas, including Dr Pepper, Crush orange soda, Hires root beer, 7-Up and others.
Explore how vintage drugstores and the pharmacy apothecary once sold not just tonics and elixirs, but also narcotics like cocaine & heroin with ease.
Get unforgettable ’50s eye makeup with these vintage beauty tips straight from the fifties! Find out the best ways to use eyeshadow, liner, mascara & more.
Love’s Baby Soft hit the market in the mid-’70s with a creepy ad campaign with lines like ‘that irresistible, clean-baby smell, grown-up enough to be sexy’ and ‘innocence is sexier than you think.’ So how did America respond?
Unlock the secrets of ’80s eye makeup through these vintage magazine how-tos. Learn how to nail that retro glam today.
Unlike some other vintage beauty products, makeup crayons and pencils never went away — which means you can recreate some of these 70s makeup looks for yourself.
Check out these wild mod 1960s eye makeup looks! They include some creations from Pablo, Elizabeth Arden’s makeup designer, which were done using a variety of artistic cosmetic techniques.
What was the retro pastel eye makeup look all about? Making the eyes look big and soft by creating a natural look with pale eyeshadow shades. See it here!
We’ve collected various 1920s makeup tips that millions of flappers used to get fabulous and rebellious for a night of jazz clubs, speakeasies and dancing.
With vintage beauty cases and old-fashioned train cases like these, women could be sure their hair was in order, their noses were powdered, and lipstick was in place – all to maintain a ‘proper’ look when traveling.
Check out these vintage lipsticks from the ’60s that came in plum and peach colors, honey and mocha shades, sheer and creamy finishes.
These gorgeous illustrations of vintage fairies and other fanciful creatures were featured in magazines during the 1920s.
See more than two dozen examples of vintage makeup, showing the evolution of blue eyeshadow from the ’50s to the ’80s. As you will see, sometimes it works… and sometimes it really, really doesn’t.
Hot ’80s beauty product Aapri was made with crushed apricot seeds in a creamy base that was supposed to scrub off dead skin that could clog pores.
Here’s an interview with Wonder Woman actress Lynda Carter from 1980, when she was just about to star in her own CBS special – and just before she started to model for Maybelline makeup.
Colleen Moore face powder from the Owl Drug Co. The cosmetician, like the artist, dreams of his master creation. Darnee had given us Colleen Moore
This highly-misunderstood process of applying make involves a lot more than just putting “a dab o’ powder” on your nose. Here, a top stage star from 1913 gives you her makeup secrets.
