GM’s new Love Seats: Child car safety seats (1973)

Announcing GM’s new Love Seats for those you want to protect.

General Motors has developed two new seats especially for the small fry. We call them Love Seats, and they’re designed to be used in conjunction with your car’s seat belts.

For children who weigh less than 40 pounds, and who are less than 40 inches tall, there’s the Child Love Seat. It’s made to protect the child while giving him freedom of movement for his arms and legs.

There’s the Infant Love Seat for babies under 20 pounds. It has adjustable shoulder straps that gently support the infant within the protective contours. The inclined surface provides added support for the head and the back. And the “facing-the-rear” position gives an added measure of protection.

GM Love Seats are easy to use. They’re made of lightweight, high-impact polypropylene padded with urethane foam. They’re portable and can be conveniently stored in the trunk. But most important, they’re the result of years of testing by General Motors safety engineers. If there are children you want to protect, you can buy a Love Seat through your local Chevrolet, Pontiac, Oldsmobile, Buick, Cadillac or GMC Truck dealer; or just fill out the coupon below.

Besides getting a GM Love Seat, you’ll be getting peace of mind.

Announcing GM's new Love Seats-may-1973

Infant Love Seat: $13.10

For use in most 1968 through 1973 passenger vehicles and light trucks in the United States.

GM Child Love Seat: $29.95

Child seats recommended for use in 1968 through 1973 passenger cars built in USA and equipped with rear seats. (Except vehicles with truck chassis.)

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