Hot buttered tomato juice & hot buttered tomato soup: Would you try these retro recipes?

Vintage drink recipe for hot buttered tomato juice

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We’re not really sure what to make of this recipe for hot buttered tomato juice… especially considering this isn’t a featured recipe in a tomato juice ad — but in a butter promo. 

It certainly seems odd, but we’ve seen much weirder things done with tomatoes (here, here, here and here for example) — but it feels like an out-of-context sensory experience absent pasta or oyster crackers, a fork or a spoon. Or a pizza crust. Or vodka.

Of course, the ingredient combo doesn’t sound completely out of the realm of normal — a bit like a warm Bloody Mary (with butter), liquefied spaghetti sauce (which usually has oil in it, after all) or a more drinkable tomato soup.

Now, hot buttered tomato soup had been a thing since at least 1955, and that somehow makes more sense… even if it was advertised as being served in mugs to drink.

Hot buttered soup - Campbells tomato soup recipe (1955)

Who knows, maybe if the internet had been around in 1975, this unique recipe would have gone viral like bulletproof coffee did a few years ago — yet another beverage people randomly started adding butter to until it started to seem less strange.

Does hot buttered tomato juice sound interesting to you? If you try it, let us know how you like it!

They’ll oooh and aaah and ask for the recipe.

Land O Lakes Hot Buttered Tomato Juice

The taste sensation is a surprising “wow.” Butter blends the subtlety of oregano and the zip of Worcestershire with the goodness of tomato juice.

And you start, of course, with Land O Lakes, America’s no. 1 butter. It’s made only from fresh sweet cream for flavor that’s naturally delicate. Look for other recipes in specially marked Land O Lakes butter cartons.

A savory drink for the winter: Hot buttered tomato juice (1975)

Hot buttered tomato juice (retro recipe)

Vintage drink recipe for hot buttered tomato juice

Hot buttered tomato juice (1975)

Yield: 8 (6-oz.) servings
Prep Time: 5 minutes
Cook Time: 15 minutes
Total Time: 20 minutes


  • 1 (46-oz.) can tomato juice
  • 1-1/2 tsp. Worcestershire sauce
  • 1/2 tsp. salt
  • 1/2 tsp. oregano leaves
  • 1/4 c. Land O Lakes Sweet Cream Butter


In 3-quart saucepan, combine all ingredients.

Cook over medium heat, stirring occasionally, till heated through; about 15 minutes.

Serve piping hot.

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Nutrition Information:
Yield: 8 Serving Size: 1
Amount Per Serving: Calories: 210Total Fat: 23gSaturated Fat: 15gTrans Fat: 1gUnsaturated Fat: 7gCholesterol: 61mgSodium: 415mgCarbohydrates: 1gFiber: 0gSugar: 1gProtein: 1g

Click Americana offers approximate nutrition information as a general reference only, and we make no warranties regarding its accuracy. Please make any necessary calculations based on the actual ingredients used in your recipe, and consult with a qualified healthcare professional if you have dietary concerns.

Magic tomato soup cake recipes from the '50s & '60s

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