In the mid-20th century, these convenient and delicious treats rose to popularity due to their ease of preparation (just pop them in the toaster — so easy even a kid could do it!) — as well as the growing availability of frozen foods in supermarkets.
Here we’ve collected some vintage ads featuring some of the most popular brands of frozen waffles you could find from the 1950s and beyond!
Vintage Downyflake frozen waffles and Log Cabin syrup ad (1954)
Now! Waffles in 1 minute… extra delicious with deep-flavored Log Cabin syrup
Just pop Frozen Downyflake Waffles into your toaster. Quick as toast…up pop the lightest, crispiest, most wonderful waffles ever to melt in your mouth.
Served with plenty of Log Cabin Syrup, Downyflake Waffles are extra delicious. There’s nothing like the real maple flavor of Log Cabin Syrup…a matchless blend of sugar and pure maple sugar syrups.
Mealtime, snacktime, anytime…serve batterless, botherless Downyflake Waffles and rich, deep-flavored Log Cabin Syrup. Always keep Downyflake Waffles and Log Cabin Syrup on hand for times when your family wants delicious food fast!
Toasting Aunt Jemima fresh frozen waffles (1963)
Colonial tenderness? Downyflake waffles ads from 1965
The day you find colonial tenderness in a new, bigger frozen waffle … it’s Downyflake!
Now — DOWNYFLAKE FROZEN WAFFLES are plate size — man size (we call ’em homemade size). And not only bigger — but even more tender, with the gentle, crispy tenderness of old colonial waffles.
The colonial secret? Uniform heating in a nest of burning embers. And it’s ours. Each waffle, pre-baked for you in a flame-heated iron, blooms evenly to just the right texture.
You’ll love the new, bigger waffle. More at home in a toaster, warms more tenderly, never gets stuck. And DOWNYFLAKE gives you all this big waffle goodness in just one minute. Butter ’em — drown ’em — love ’em.
Vintage Aunt Jemima Toaster Kitchen Country Waffles in a plastic bag package (1966)
When Eggo waffles were new (Nov 1967)
Special introductory offer on Eggo Waffles… the new, round, frozen waffles that really taste like waffles!
8 large, round waffles made in individual waffle irons — ready to heat in toaster and serve.
Filled with fluffy goodness — up to twice as big as other kinds. Packaged in boxes to protect their shape and freshness
Even before you pop them into the toaster. EGGO Waffles have that golden look of goodness you hope for when you bake your own. Great way to start the day — easy to serve for lunch — substantial enough for dinner.
Hot-n-Buttery frozen waffles from Downyflake (1973)
The only waffle that’s pre-spread for toasted-in buttery crispness
As it toasts, a Hot-n-Buttery waffle’s exclusive artificial butter-flavored spread melts and toasts its buttery flavor right into the waffle.
Hot-n-Buttery then pops up with a golden brown buttery-flavored crispness that you just can’t get with any other brand of frozen waffles.
Frozen waffles: Buttery puddle in every square
PET Incorporated/Downyflake frozen products – Product not available in Minnesota
Eggo waffles on the Kellogg’s assembly line (1977)
Vintage Eggo frozen waffle boxes – Blueberry & regular (1977)
Aunt Jemima toaster waffles (1987)
Imagine waffles with that fresh-off-the-griddle taste… from your toaster.
Aunt Jemima Whole Grain Waffles (1988)
Leggo my Eggo! Vintage TV commercial (1989)
Kellogg’s Nutri-Grain Eggo waffles – Boxes on a converter belt (1990)
Vintage box of 8 Eggo homestyle frozen waffles (1992)
Aunt Jemima Oatmeal frozen waffles (1994)
“Hey, somebody put Quaker Oatmeal in my waffles!”
Eggo Waffles creation contest (1999)
Send us the greatest Eggo creation and we’ll send you to Florida with $10,000. (* Must be edible.)