Full-length pink taffeta-confection is the hottest-selling dream creation as high school prom season nears
When the prom music begins to play, another sound will fill the dance floor: the rustle of the layers of fabric needed to carry off this year’s most popular look in gowns.
The attitude is romantic, and the fashions often are off-the-shoulder dresses with full, sweeping skirts decorated with small bows — all a wee bit reminiscent of Little Bo Peep.
This year’s hottest-selling dream gown for upcoming school proms, from the Gunne Sax collection of California designer Jessica McClintock, is a full-length pink taffeta confection featuring puffed sleeves and a draped overskirt fastened with little pink bows.
Gunne Sax reportedly cut 29,000 models of the gown, and they sold as fast as tickets to a Bruce Springsteen concert.
Irondequoit Bridal Fashions had 18 of the pink creations at its two showrooms in Rochester.
“They were sold out completely before they got to our store,” says Terry Hobson, co-owner of Irondequoit Bridal Fashions.
But all of the gowns in the Gunne Sax prom collection are big this year. The gowns were featured in Seventeen magazine, and they are all “hot” items, Hobson says.
Besides the Little Bo Peep concoction, the Gunne Sax prom collection includes a full-length, off-shoulder black and white gown and a sophisticated-looking strapless gold lame with gold sequins on bodice and belt.