They wanted their Trapper Keepers — a super popular handy-dandy portfolio with folders that held on to papers better than your average binder. Pretty much every schoolkid had to have one.
But it wasn’t just a blink-and-you’ll-miss-it fad — the Trapper Keepers stayed popular for decades, and, in fact, there’s a version that’s still made today.
Part of the charm of the product was that Mead made them in a variety of colors and designs, meaning that teens (and pre-teens) could express a little of their own personal style. Parents foot the bill for them because they were super-handy, and helped to organize the masses of school paperwork — like reports carefully written in cursive on ruled binder paper, and lots of dittoed worksheets and pop quizzes.
Here, take a look back at these ten, like, totally trendy ’80s & ’90s Trappers, and see which ones you remember!
A fashionable return to class
Schools that open Tuesday won’t see little Johnny and Susie bouncing to class with blue canvas notebooks, filler paper and a couple of wirebound notebooks under their arms.
It’s 1986. Justin and Jessica are stepping out — Trapper Keepers in tow.
Today’s student doesn’t want to be bogged down. Organized, compact and practical are the qualities the discerning look for in school supplies. Mead Products’ Trapper Keeper features three Trapper portfolios, a special notebook pocket, pinchless notebook rings, a 36-sheet notepad and a pencil clip, all encased in a shiny plastic binder equipped with a Velcro closure.
It’s the school supply industry’s biggest-selling binder, said Paul McClain, marketing services manager for Mead Products, the nation’s largest school supply manufacturer.
Trapper Keepers and Data Centers, another Mead Product design, were in style at Williston Central School last year, said Ram Gottfried, 9, who will be in the fourth grade this fall. Trends this year will best be gauged when classes start and the trendsetters arrive with their selections, he said.
Picking the right school supplies is clearly important. “See, there are different styles for girls and boys,” Ram said. Rainbows, unicorns, hearts and scratch-and-sniff Critter Sitters are acceptable for girls, they explained. But only the “nerdy” boys would use them.
“If you do, everybody makes fun of you,” added Ben Williams, 8, who attends Edmunds Elementary School in Burlington.
Care Bears, Critter Sitters and Garfield are still making appearances on Mead folders, but the licensed graphics’ popularity is waning, McClain said.
“Super Shades,” polka dots in muted blues, purple and sea green are new from Mead this fall. Denoted by the pelican-in-a-diamond symbol, “Super Shades” color portfolios, wirebound notebooks and “all-in-ones.”
Yellow paper, long promoted as easy on the eyes, is making its debut in the company’s “Glare Care” line.
Six people work full time in Dayton, Ohio, developing products for Mead. They talk to New York fashion magazine editors, watch MTV, check the book bestseller lists and bounce their ideas around in real classrooms.
Getting a handle on trends a year and a half early is their mission.
“This is a competitive business,” McClain said.
“To an extent, we’ve used school supplies much the same way as fashion looks at accessories (They are) low-cost, low-risk items that can be changed drastically as new trends develop.”
Go retro with these 10 Trapper Keeper binders from the eighties!
1. Vintage Trapper Keeper binder – Cute puppies
2. Vintage Trapper Keeper portfolio binder: Purple with palm trees at sunset
3. Trapper Keepers in blue with rainbow
4. Trapper keeper binder: Tiger
5. Vintage Trapper Keeper portfolio – Kittens
ALSO SEE: How the Weepuls were won (1986)
6. Vintage Trapper Keeper binder – Horse running
7. Vintage Trapper Keepers – Hot air balloons
8. Vintage Trapper Keeper binder – Floating heart balloons
9. Vintage Trapper Keepers – baseball (c1985)
10. Vintage Trapper Keeper binder – Expert roller skater
Trapper Keepers: Ads & school supply sales
Mead Trapper Keeper binders and portfolios were not hard to find! They were sold at drugstores and supermarkets as well as big-box stores like KMart, Target and Walmart. Ads for these school supplies were especially common in August and September of each year — just in time for back-to-school. Publication dates for the Trapper newspaper ads below, clockwise from upper left: 1980, 1979, 1982, 1986, 1986, 1983, 1984