RCA Victor — for color so real you’ll think you are there!

New Hi-Lite Color Tube with Perma-Chrome

Something special has been added to RCA Victor’s new big screen color TV. It’s RCA’s new rectangular Hi-Lite Tube with Perma-Chrome. And the way it works is beautiful to behold.

Ordinary rectangular tubes can produce distorted colors while they’re warming up. The Hi-Lite Tube with Perma-Chrome delivers uniform color purity the moment the picture comes on. And it keeps it there for as long as you keep on viewing.

See your RCA Victor dealer for a demonstration. You can’t miss his store. It’s the most colorful place in town.

See Walt Disney’s Wonderful World of Color, Sundays, NBC TV Network.