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Burger King: A unique concept, so delightfully different (1966)

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Where 60-second service begins with a smile… and ends with one

Burger King — the nation’s fastest-growing chain of self-service restaurants — is so delightfully different, no wonder it has caught America’s fancy!

Not a drive-in… not a cafeteria… not a diner — Burger King is a unique concept in restaurants, designed for America-on-the-move.

burger-king-vintage-ad-july-1966

At Burger King, there are no waiters, no waiting, no tipping. Give your order, and in just about 60-seconds, your hot food is ready to enjoy. The atmosphere is home-like, casual, relaxed. And you can eat inside where the weather is perfect for comfort.

The whole family will enjoy the good-tasting, nourishing food — like the famous open-flame broiled Whopper… an exclusive Burger King creation that’s a nutritionally-balanced meal in itself — big enough to satisfy a healthy appetite. And the kids will love those super-size shakes, too.

Wherever you go…. look for the sign of the happy King on a Bun. It’s the sign of good food, 60-second service, and pleasingly low prices. That’s Burger King — home of the Whopper.

 

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