Vintage Incredible Edibles maker: A toy that let you mold and color your own gummy candy

Vintage toys from November 1967 - Mattel (9)

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The Incredible Edibles maker from Mattel operated on the same principle as the Thingmaker toy machine — add a goo to a mold, heat it up, and then you will have a colorful shaped little thing. The main difference is that the toy creator used a plastic material (“Plastigoop”), while the Edibles machine used a sugarless liquid/gel (“Gobble-DeGoop”).

To hear the old-timers tell it, there wasn’t much difference between the two — in other words, lousy taste was a common complaint among those who tried eating the gummy sweets. But, hey — they looked cool!

Incredible Edibles maker: Make your own gummy candy

Get some ‘Incredible Edibles’… make wild goofy things to eat… frightfully delicious!

Incredible Edibles are fun to eat! Create wild, gruesomely good main courses like Luscious Lizards, Beetle Brittle and Tasty Turtle! Serve Gourmet Goldfish, Snake Snacks and dozens of other bite-sized bugs and insects.

Funny looking Sooper Gooper molds sugarless liquid Gobble Degoop into chewy gumdrop-like morsels. Four awfully good flavors: licorice, cherry, mint and butterscotch. Set includes all you need to make ‘Incredible Edibles.’ Completely safe!

Vintage toys from November 1967 - Mattel (10)

Mattel Incredible Edibles are fun to eat!

Wild recipes create gruesomely-good main courses.

Includes electric metal Sooper-Gooper heating unit, four 2 oz. bottles of Gobble-DeGoop, eight molds, cooling tray, mold handle, knife, fork, decorations, paper cups and instruction book.Vintage Incredible Edibles - Mattel toy box

Vintage toys from November 1967 - Mattel (9)

Super-Gooper machine to make Incredible Edibles – Mattel Toys from the ’70s

Sooper Gooper machine

The Thingmaker: Mattel vintage sets that let you mold Creepy Crawlers, Fun Flowers and other little toys with Plastigoop

Gooble Degoop: Frightfully delicious!

GobbleDegoop: Only for making Mattel Incredible Edibles – Licorice and cinnamon flavors – Liquid food – Sugarless

Incredible Edibles Gobble-DeGoop

Video: See a vintage Incredible Edibles set

YouTube video

Super-Gooper machine to make Incredible Edibles - Vintage toy

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Mattel’s SOOPER GOOPER molds hilarious things to eat!

Incredible Edibles: – Sugarless & Safe! Fun to Make! Frightfully Delicious!

Ghoulish Gourmet Delights like luscious lizards, beetle brittle, snake snacks are easy to make! Set has electric SOOPER-GOOPER heating unit, 6 bottles of GOOBLE-DEGOOP, 8 molds, cooling tray and more! Awfully good flavors… licorice, cherry, mint, butterscotch, root beer and cinnamon!

Incredible Edibles toy set and Gobble-DeGoop

Kids will eat up the brand new Incredible Edible toy (1968)

Something boys and girls are sure to “eat up” is the brand new Incredible Edible toy featuring Kooky Kakes. In just five minutes, a luscious chocolate or vanilla Kooky Kakeroop can be baked in the immaculate Makery Bakery oven.

And then — for further fun — decorated with Frosteroop icing and Gooble-DeGoop candy mix and all kinds of wacky-looking creature arms, feet and facial features. All sorts of goodies come with Kooky Kakes: 12 packets of Kakeroop, Frosteroop, cherry Gobble-DeGoop, 2 baking pannikins, mixing bowl and spoon and decorating accessories.

San Antonio Texas - Incredible Edibles and other treats for kids to make - from 1968


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Comments on this story

2 Responses

  1. I remember the 1968 version with the cakes — they were hard little circular balls in the cake mix envelope (chocolate or vanilla) that you added water to and sort of bound them together but they were still hard little balls. Then the makery bakery oven heated them up and it didn’t really bake them but more or less dried the cake balls into a statue. I recall they tasted okay but the texture was awful. They “baked” in a pan which looked like half a hard boiled egg, sliced top to bottom, turning out oval shaped cakes. Sometimes the cakes would turn out of the pan with a “snotty”, sticky, shiny rounded top and a flat bottom. You could put them on the same-shaped, white plastic stands with pointy little cleats to hold onto the cake (I remember they were sharp — I think we used them to cheese-grate my sister’s arm once — ouch, how cruel) using plastic animal or bird feet to stand up, and decorate with eyes and other plastics, topped off with icing that came with it.

  2. I had this toy. The problem with these edible toys back then is that their popularity was so short lived that in a short amount of time you were stuck with a candy maker that you couldn’t get the ingredient to make them. I remember they really didn’t taste all that great, it was more fun to make them than to eat them.

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