The Incredible Edibles maker worked a lot like Mattel’s Thingmaker. Both used molds and a heated surface to turn goopy liquids into colorful rubbery shapes. But while the Thingmaker used a rubbery compound called Plastigoop to make non-edible toys like Creepy Crawlers, Incredible Edibles used Gobble-DeGoop — a sugarless, edible gel that came in several strong flavors, including cherry, mint and butterscotch. Kids would squeeze the goo into funny insect-shaped molds, pop them into the Sooper Gooper, wait a few minutes, and then enjoy their candy creations.
The flavors got mixed reviews. Many kids thought the candies didn’t taste great, but that didn’t stop them from using the toy over and over. Making the food was part of the fun — and there was something appealing about serving up snacks shaped like snakes, turtles and beetles. With names like “Luscious Lizards” and “Beetle Brittle,” the product leaned into its weird factor. Even the included utensils and decorations were part of the appeal, giving it a mini cooking show vibe for kids.
By the late ’60s, Mattel expanded the concept with the Kooky Kakes addition, letting kids bake tiny cakes and decorate them with candy parts and icing. That added a new layer of play for children who were already fans of the original toy. The trend of “cooking” at home was catching on fast, and Incredible Edibles fit right into that moment when make-it-yourself toys felt both futuristic and a little offbeat.
Below, we’ve collected photos and articles that show what the original Incredible Edibles maker looked like, how it worked and all the gooey fun that came with it. Take a look at the vintage ads and packaging for a closer look at this wild toy from the past.
Incredible Edibles maker: Make your own gummy candy
Get some ‘Incredible Edibles’… make wild goofy things to eat… frightfully delicious!
Incredible Edibles are fun to eat! Create wild, gruesomely good main courses like Luscious Lizards, Beetle Brittle and Tasty Turtle! Serve Gourmet Goldfish, Snake Snacks and dozens of other bite-sized bugs and insects.
Funny looking Sooper Gooper molds sugarless liquid Gobble Degoop into chewy gumdrop-like morsels. Four awfully good flavors: licorice, cherry, mint and butterscotch. Set includes all you need to make ‘Incredible Edibles.’ Completely safe!
Mattel Incredible Edibles are fun to eat!
Wild recipes create gruesomely-good main courses.
Includes electric metal Sooper-Gooper heating unit, four 2 oz. bottles of Gobble-DeGoop, eight molds, cooling tray, mold handle, knife, fork, decorations, paper cups and instruction book.
Gooble Degoop: Frightfully delicious!
GobbleDegoop: Only for making Mattel Incredible Edibles – Licorice and cinnamon flavors – Liquid food – Sugarless
Video: See a vintage Incredible Edibles set
Mattel’s SOOPER GOOPER molds hilarious things to eat!
Incredible Edibles: – Sugarless & Safe! Fun to Make! Frightfully Delicious!
Ghoulish Gourmet Delights like luscious lizards, beetle brittle, snake snacks are easy to make! Set has electric SOOPER-GOOPER heating unit, 6 bottles of GOOBLE-DEGOOP, 8 molds, cooling tray and more! Awfully good flavors… licorice, cherry, mint, butterscotch, root beer and cinnamon!
Kids will eat up the brand new Incredible Edible toy (1968)
Something boys and girls are sure to “eat up” is the brand new Incredible Edible toy featuring Kooky Kakes. In just five minutes, a luscious chocolate or vanilla Kooky Kakeroop can be baked in the immaculate Makery Bakery oven.
And then — for further fun — decorated with Frosteroop icing and Gooble-DeGoop candy mix and all kinds of wacky-looking creature arms, feet and facial features. All sorts of goodies come with Kooky Kakes: 12 packets of Kakeroop, Frosteroop, cherry Gobble-DeGoop, 2 baking pannikins, mixing bowl and spoon and decorating accessories.
3 Responses
I remember the 1968 version with the cakes — they were hard little circular balls in the cake mix envelope (chocolate or vanilla) that you added water to and sort of bound them together but they were still hard little balls. Then the makery bakery oven heated them up and it didn’t really bake them but more or less dried the cake balls into a statue. I recall they tasted okay but the texture was awful. They “baked” in a pan which looked like half a hard boiled egg, sliced top to bottom, turning out oval shaped cakes. Sometimes the cakes would turn out of the pan with a “snotty”, sticky, shiny rounded top and a flat bottom. You could put them on the same-shaped, white plastic stands with pointy little cleats to hold onto the cake (I remember they were sharp — I think we used them to cheese-grate my sister’s arm once — ouch, how cruel) using plastic animal or bird feet to stand up, and decorate with eyes and other plastics, topped off with icing that came with it.
I had this toy. The problem with these edible toys back then is that their popularity was so short lived that in a short amount of time you were stuck with a candy maker that you couldn’t get the ingredient to make them. I remember they really didn’t taste all that great, it was more fun to make them than to eat them.
I had one of these in the mid 60’s. It was awesome. I remember having “creeple-people” and “fighting men” also, and mixing the “gobble degoop” into the creeple people molds, etc. Eat em all. hahaha. Even better was my chemistry set. What a great childhood.