America’s beverage of moderation: Beer for a holiday buffet (1940)
Beer and ale have always belonged here in America. Since Colonial days, Americans have served them when entertaining guests. George Washington, for example, had his own personal recipe for making beer that he served guests at Mount Vernon.
Thanksgiving Dinner (1940)
In this friendly, freedom-loving land of ours — beer belongs… enjoy it!
Beer belongs… enjoy it (1946)
In this home-loving land of ours… in this America of kindness, of friendship, of good-humored tolerance… perhaps no beverages are more “at home” on more occasions than good American beer and ale.
For beer is the kind of beverage Americans like. It belongs — to pleasant living, to good fellowship, to sensible moderation. And our right to enjoy it, this too belongs — to our own American heritage of personal freedom.
America’s beverage of moderation
Saturday football over the radio (1947)
Getting ready for Christmas (1948)
Beer belongs – enjoy it!
Decorating for Christmas (1949)
Home from hunting (1950)
Beer for Thanksgiving dinner in our home-loving land (1950)
Holiday visitors (1950)
Thanksgiving Day scenes… with beer (1953)
Looking over Christmas cards (1953)
In this friendly, freedom-loving land of ours — Beer belongs… enjoy it!
Mother’s night off (1953)
After the ride – beer (1953)
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Gulf Coast shrimp supper (1954)
Getting ready for Christmas (1954)
Wrapping presents while drinking beer…
Indoor barbecue (1955)
In this friendly, freedom-loving land of ours — Beer belongs… enjoy it!
Showing off the new power mower (1955)
We won! Have a glass of beer after the game (1955)
Weekend on the ski country (1950)
Dad rehearses his speech (1956)
In a situation like this — What makes a glass of beer taste so good?
When we’re asked to make a speech — or act in a community play, maybe—it’s natural to depend on family end neighbors for friendly criticism… and just as natural to depend on good American beer or ale for help in putting both the “performer” and his “audience” more at their case.
For beer is brewed with easy-going informality in mind. A product of our country’s finest malt barley and tangy hops, its distinctive flavor has made beer our national “beverage of moderation”— kept on hand in most American homes ready to make any situation more enjoyable. Beer Belongs — Enjoy It!
