Now… Go Ford-ward for style! The new ’59 Ford Ranchero!
The only truck with true passenger-car comfort and driving ease!
1959: Put your best food Ford-ward in the most dramatically different pickup ever designed! It’s a husky workhorse that handles half-ton loads like a breeze; it’s a high-stepping show horse with passenger-car ride and handling ease.
Ford trucks cost less… less to own… less to run… last longer, too!
Fairlane Ranchero with Thunderbird thunder. (1967)
Right from the first look you know something wonderful’s happened to Ranchero. It’s longer, leaner, with all the promise of excitement you’d expect in a Fairlane.
And how Ranchero delivers on that promise! It begins with an optional 390-cubic-inch Thunderbird V-8 — just one of four engines available.
Add a fully synchronized four-speed transmission with floor shift — or SelectShift Cruise-O-Matic, that gives you the convenience and the fun of both manual and completely automatic shifting.
Complete the picture with individually adjustable, contoured bucket seats, center console, radio/stereo-sonic tape system, and air conditioning.
And for the greatest thrill, check Ranchero’s price tag. It’s the one thing about this beauty that’s not big, bold and luxurious.
Best idea yet in pickup luxury! (1968)
Inside you can have luxury without limit: color-coordinated styling, all-vinyl seat trim, bucket seats, full carpeting. AM/FM stereo radio, SelectAire conditioning. Three new models, including a pulse-pounding GT.
Ranchero — Ford’s bright new idea in pickups. Watch it turn you on!
It’s the sportiest pickup — the haulin’est sports car… the Ford Special Ranchero (1971)
It’s available in Ranchero GT, Ranchero 500 and Ranchero series, and comes standard equipped with… chromatic exterior colors, black vinyl roof, bullet-shape racing mirrors, sporty black good, tape stripe, wheel decor, special seat trim.
The old Ford Ranchero… Right on! (1972)
No question of who you are in a Ranchero, because your Ranchero can be a one-of-a-kind pickup, designed by you from a string of with-it options you wouldn’t believe.
And Ranchero’s all new for ‘72. New size, new style, new engineering, new satisfaction. And the pickup box is both wider and longer. Visit your Ford Dealer and check the specs. Then roll your own!
Easy Rider — Easy Handler (1973)
From this driver’s seat, you boss a pretty impressive machine.
With a wide-track stance for road-hugging stability. An all-coil suspension to smother road-shock. A choice of six eager power plants up to a 429 V-8. Front disc brakes, standard.
And all the while you are surrounded by cab luxuries the envy of many a sports car. Not to mention the curbside admiration society attracted by that exciting ’73 styling.
Introducing Ranchero/77 — For the man in charge.
Outside, the Ranchero has been been completely redesigned. Call it rakish, proud, daring, whatever.
With its new GT-like appearance, vertically stacked headlamps, choice of 6 new exterior colors, and swooping shape… its new looks are bound to get looks.
Classic Ford Ranchero/78: For the man who’s in command.
Outside, Ranchero won’t take second best to other entries. That’s why Ranchero stays full-size. And that’s why Ranchero stays proud and daring with its GT-like appearance, stacked headlamps, and swooping shape.
Ranchero/79. The comfort and capacity come full size. (1979)
Ford’s Ranchero is designed for a full measure of enjoyment.
Owners take pride in its classic lines. The roadability of its wide 63-inch track. The luxurious driving room and ease. The choice of options from automatic temperature control to AM/FM multiplex with cassette player.
There’s full capacity to do a job too. Tailgate down, you can carry 4′ x 8′ plywood flat. And, with trailer option, it is rated to tow up to 3,500 pounds.
Ranchero/79. Try it for size.