20 classic Lincoln Continental cars from the ’70s – including an old ad with Tom Selleck

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Blue 1970 Lincoln Continental vintage car ad-001

The 1970 Lincoln Continental. Its looks tell you it’s different. Its ride tells you how different.

Until you’ve driven it yourself, you cannot fully appreciate the first altogether new Lincoln Continental in nearly a decade. Its impressive new size is immediately apparent. So is its distinctive new styling.

But above all, Lincoln Continental makes this the year of The Ride. The Ride is the result of many innovations. A longer wheelbase. The widest stance on the road today. The industry’s largest drive shaft, rubber-cushioned to eliminate vibration.

The 4-coil spring suspension. The seat cushions’ five inches of latex foam padding. And the remarkable deep-breathing 460 cubic-inch engine. At turnpike speed, it is so hushed, so smooth you are scarcely aware it is running. Your first ride in the 1970 Lincoln Continental will open to you a serene new world of comfort and quiet unprecedented in a motorcar. Discover The Ride. Test drive the Lincoln Continental at your Lincoln-Mercury dealer’s.

1970 Lincoln Continental car from Ford


Lincoln Continental for 1970. New dimensions in luxury, size, spaciousness. Still every inch a Continental.

'70 Lincoln Continental - Classic cars

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The 1970 Lincoln Continental. Now significantly more spacious, still every inch a Continental.

This is the first altogether new Lincoln Continental in nearly a decade. Its impressive new size is immediately apparent. The interior is roomier. The ride is smoother because the wheelbase is longer and the stance is the wid-est on the road today. Flow-Thru — a totally new ventilation system that circulates fresh air through the car even when the windows are closed — is standard equipment on the car. So are power front disc brakes.

You may wish to consider Sure-Track, the remarkable new computer-controlled anti-skid braking system. And, as an additional convenience on the 2-door coupe. below, an automatic release u n h,cks the front seat-backs when you open either door. Yet for all its advances, Lincoln Continental retains the unique individuality that has distinguished this car from all other luxury cars. For 1970, the altogether new Lincoln Continental is, as always, every inch a Continental.

Blue 1970 Lincoln Continental vintage car ad


The Continentals: the final step up. (1971)

In this world, there are those who demand something beyond conventional standards of prestige and luxury. That’s why there are the Continentals. Automatic temperature control is standard. So are Michelin steel-belted tires and a full complement of power features. Sure-Track, the computerized anti-skid braking system, is standard on Mark III, optional on Lincoln Continental.

At trade-in, a Continental can prove to be a clever investment. In fact, based on recent NADA average wholesale prices, Continental Mark III returns more of its original manufacturer’s suggested price, resulting in the highest resale value of any luxury car built in America. One drive will convince you that continental is more than just another luxury car. These are cars apart and above. At the top of the class.

Classic cars - 1971 Lincoln Continental - 71 Continental Mark III

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Introducing Ford’s 1972 Lincoln Continental Mark IV

In all the 1970s, this will be the unique American car. The Continental Mark IV.

For 1972, a new Mark. Evolutionary changes in the grille. A longer, lower hood. More ample room inside. Still the best-equipped luxury car built in America. Sure-Track braking, all-weather Michelin tires, Automatic Temperature Control, and Cartier timepiece. Continental. The final step up. Opera windows and cornering lights are optional.

1972 Lincoln Continental Mark IV - Ford cars


Vintage ’73 Lincoln Continental cars

1973 Lincoln Continental Mark - Ford cars (1)

1973 Lincoln Continental Mark - Ford cars (2)


Vintage ’73 Lincoln Continental Mark V cars from Ford

1973 Lincoln Continental Mark IV - Ford cars (1)

1973 Lincoln Continental Mark IV - Ford cars (2)


Introducing the Continental Mark V (1976)

In the tradition of excellence of the original Continental…

Continental Mark II, Mark III, Mark IV. Continental Mark V. A Mark of tradition. From the Lincoln-Mercury Division of Ford

Introducing the Continental Mark V from 1976 (1)

Introducing the Continental Mark V from 1976 (3)

Introducing the Continental Mark V from 1976 (2)


1977 Lincoln Continental Mark V by Ford

1977 Lincoln Continental Mark V by Ford (1)

1977 Lincoln Continental Mark V by Ford (2)


Introducing the 1977 Lincoln Continental. Judge any luxury car by this standard.

Lincoln Continental is a standard by which luxury cars are judged. Because Lincoln Continental is one of the roomiest cars in America, giving you all the pleasures of space and comfort. Because Lincoln Continental is one of the most beautiful cars in America, from its proud grille to its sumptuous interior.

Because Lincoln Continental offers the driver superb handling…and offers the passenger a winning Lincoln ride. Some luxury cars are smaller than they were last year. But you’ve got your standards. We believe you will find that the 1977 Lincoln Continental meets them.

1977 Lincoln Continental by Ford


Introducing the 1977 Lincoln Continental. 

The 1977 Lincoln Continental sets a high standard for luxury cars. Full-sized, full-luxury, to give you the pleasures of space, of comfort, of superb handling on the highway. That’s because it’s a Continental. Unmistakable from its redesigned front end to its winning Lincoln ride.

For 1977, some luxury cars are smaller than last year. For 1977, Lincoln Continental retains its traditional luxury car size. We believe it’s a luxury car that meets your standards. Lincoln Continental. A standard by which luxury cars are judged.

LINCOLN CONTINENTAL LINCOLN-MERCURY DIVISION

Introducing 1977 Lincoln Continental by Ford


The Collector’s Series – Lincoln Continental and Mark V (1979)

For 1979, a special luxury edition of the Continentals, standards by which luxury cars are judged.

Lincoln, America’s roomiest automobile. Mark V, with traditionally outstanding resale value.

Lincoln-Mercury Division / Ford

The Collector's Series - Lincoln Continental and Mark V 1979 (1)


1979 Continental Mark V sales brochure

The Collector's Series - Lincoln Continental and Mark V 1979 (2)


The rich rewards of Continental Mark V ownership

Perhaps its something you owe yourself. You’ve named the success you now enjoy. So now may be the time to receive the rich rewards of Continental Mark V ownership. A time to command a well-engineered machine whose styling is unmistakable, whose interior comfort and luxury leave nothing to be desired, whose standard convenience features include a full complement to heighten your driving pleasure. Continental Mark V. Haven’t you wanted and waited long enough?

1. Pleated style Twin Comfort Lounge seats in optional White leather seating surfaces.

2. Continental Mark V in White shown with optional Landau vinyl roof, Illuminated Entry System, power vent windows, right-hand remote control mirror, dual paint stripes and forged aluminum wheels.

3. Continental Mark V instrument panel with optional Speed Control, headlamp convenience group and defroster group.

The Collector's Series - Lincoln Continental and Mark V 1979 (3)


The interior

Offered together only in the Collector’s Series Mark V: Midnight Blue Kasman II luxury cloth bucket seats with six-way power feature, passenger recliner and driver lumbar support. Floor carpeting is ultra-deep 36 ounce.

The Collector's Series - Lincoln Continental and Mark V 1979 (4)


Tom Selleck shows off this classic Lincoln Continental car

A year before he was in “Magnum PI,” actor Tom Selleck modeled the Lincoln Continental.

tom-selleck-continental-mark-v-1979

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