The 1966 Ford Mustang: A car for women?

Vintage Ford Mustang cars targeted to women in 1966

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Classic 1966 Ford Mustang: Six & the single girl

What makes a quiet, sensible girl tike Joan fall in love with a Mustang? Not simply Mustang’s steely good looks or smooth, racy lines.

Not even the hard-to-resist features like adjustable bucket seats, wall-to-wall carpeting, sports steering wheel, and floor-mounted shift.

What really broke down Joan’s reserve was the solid practicality of Mustang’s deep breathing Six. She knew she could trust this husky, suave brute of an engine to squire her around town, drive her to the mountains for a weekend, even drop her off for dinner with the girls (who will never guess how little Mustang costs her to own and run).

Extraordinarily considerate of a girl’s feelings… and her pocketbook.

Take a test drive and see if you should give in to Mustang because of sheer Six appeal. Smart girls do.

Published in Life magazine – March 11, 1966

ALSO SEE: 50+ sexist vintage ads so bad, you almost won’t believe they were real

Six in the single girl - Vintage 66 Ford Mustang cars

The ’66 Ford Mustang: Sweetheart of the supermarket set

Mustang is a sweetheart no matter how you look at it. Aesthetically. Economically. Its good looks are standard equipment. As are bucket seats, all-vinyl interiors, full carpeting.

And economy is a Mustang specialty… particularly when it comes with six-cylinder emphasis.

Your Mustang with its “getaway” six races to the market, drops off the kids, picks up the man in your life… all in one gas-saving breath.

Step out of this one in the parking lot and the whole supermarket recognizes you as a girl who’s as smart as she is pretty. As a matter of fact, you are! You’ve earned your “A” in Home Economics.

ALSO SEE: Look back at the 1973 Ford Mustangs

Published in Reader’s Digest – August 1966

Sweetheart of the Supermarket set - 1966 Ford Mustang vintage cars

ALSO SEE: Ford Select Shift: Automatic & manual gear shifting in one car (1967)

So you chose a Six for your Mustang! Congratulations.

Now don’t forget to wave when you pass your gas station… (someday you might have a flat)

You’re behind the wheel of one of the snappiest, brightest, best-looking, common sense cars in the world today: Mustang with its big, hot 200 cubic-inch Six.

This Mustang makes gas economy standard… is real bright about adjusting its own brakes… is dead right about not making unnecessary trips for routine maintenance (just about every 6000 miles or 6 months is enough). And it maneuvers easily into tight parking spots.

Nobody will deny you’re driving one of the most dashing cars around. With no-cost trappings like bucket seats. Floor-mounted, fully synchronized, 3-speed shift. Vinyl trim. Door-to-door car carpeting.

That’s your basic Mustang … dash plus savvy. You can add many, many more options for extra dash. Say, that’s you, isn’t it? Aren’t you glad you took the time for a test drive at your Ford Dealer’s!

Published in Newsweek – March 7, 1966

Vintage Ford Mustang cars from 1966

MORE: The 1965 Ford Mustang will transform you!

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Comments on this story

2 Responses

    1. Hi, and thanks for the feedback! I actually don’t know the specific differences between Mustangs of 1965 and 1966, however, I do know that these ads came from three different sources, and were all published in 1966. I have added the magazine dates above each ad for clarity.

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