Vintage velvet crumb cake: A classic cake recipe from 1952 that’s good for breakfast and dessert

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Vintage velvet crumb cake - coffee cake recipe from 1952 (1)

Hundreds of women tested the new velvet crumb cake. They found they’d never made so good a cake so easily!

You start with six ingredients already measured and blended for you in Bisquick. You do no sifting! Beat only 90 seconds! You do much less beating because of the special way your shortening is already blended for you in Bisquick.

Velvet crumb cake has the fluffy, loose texture, the old-time good eating, of Grandmother’s butter cakes. But it’s even more tender! One of the most delicious cakes ever developed by Betty Crocker. Try this exciting new addition to the many wonderful ways you can use Bisquick!

Vintage velvet crumb cake - coffee cake recipe from 1952 (1)

Velvet crumb cake starts with biscuit mix

Biscuit mix, used in various ways in the past, now blossoms forth as the main ingredient of a new cake.

This new Velvet-Crumb cake, made with biscuit mix, received one of the highest ratings of any baked product ever tested by the hundreds of homemakers who try out new recipes in their kitchens for General Mills.

Velvet-Crumb cake tastes like traditional butter cake. but there is something about the biscuit mix that gives it an even better eating quality-moist, tender, rich. This fluffy cake is quicker and easier to make. You beat it only 90 seconds. There is no creaming, no sifting. Besides, it takes only one egg. Compared with any other, “You’ve never made so good a cake so easily!”

Vintage velvet crumb cake A classic coffee cake recipe from 1952

Velvet-crumb cake recipe

Preheat oven to 350 degrees F (moderate). Grease generously and dust with flour one square pan, 8x8x2 in. (For double recipe use 13 x 9-1/2 x 2-inch pan.)

Mix thoroughly:

1-1/3 cups biscuit mix
3/4 cup sugar

Then add:

3 tablespoons soft high-grade shortening (all or part butter ads flavor)
1 egg
1/3 cup milk
1 tsp. vanilla

Stir together until ingredients are blended. Then beat vigorously for 1 minute.

Stir in gradually, 1/3 cup milk. Beat for 1/2 minute.

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Pour into prepared pan. Bake about 30 minutes in moderate oven (350 deg). Cover with broiled topping while warm. Serve warm.

Broiled topping for Velvet-crumb cake


3 tbsp. butter or other shortening, melted or softened
1/3 cup brown sugar (packed in cup)
2 tbsp. cream or top milk
1/2 cup coconut, if desired
1/4 cup chopped nuts

Place about 3 inches under broiler (low heat) until mixture bubbles and browns (3 to 5 minutes). Do not burn!

Velvet-Crumb cake is also delicious served with canned or frozen fruit as a topping — peaches, applesauce, strawberries. raspberries or other fruits.

Two classic cranberry-nut coffee cake recipes – just like they used to make for a weekend breakfast

Vintage velvet crumb cake - coffee cake recipe from 1952 (2)

“One of the best cake recipes I ever used,” said 9 out of 10 home testers!

Perfect cake!

“My very first Velvet-Crumb Cake looked and tasted just perfect,” says Mrs. M. Carlson. 3301 -48th Ave. So.. Minneapolis. Minn. “My girls (ages 14 and 16) were hoping there’d be enough left for their school lunches. The whole family wanted seconds. It’s a perfect all-around cake.”

Quick and easy!

“I’ve been baking for 30 years,” says Mrs. E. Lucas. 1306Chadbourne. El Paso, Tex. “I don’t believe Velvet-Crumb Cake could be better!” Mrs. Lucas baked a beautiful Velvet-Crumb Cake for her wedding anniversary. But unexpected guests came the day before — and ate every last crumb!

Like Grandmother’s

“Reminds me of a cake my grandmother used to make,” says Mrs. K. Johnson. 15995 Lexington Ave. Detroit, Mich. “But Velvet-Crumb is even better than an old-time butter cake. Easier. quicker, too.”

Church class raved

“I made Velvet-Crumb Cake for a Sunday School class I was entertaining. They simply raved. They couldn’t believe I made such a superb cake so easily,” says Mrs. S. Fleming, 1345 Hudson St., Columbus. Ohio. “So tender. moist and flavorful!”

So economical!

“With 7 children. all good eaters, I like to make things nourishing. yet inexpensive.” says Mrs. G. Ellis, Sr., Big Tree Road, Hamburg. N. Y. “My family all like Velvet Crumb Cake. It’s a perfect cake because it’s so easy, so good, and so economical.” Mrs. Ellis packs this new Bisquick cake in five lunches. Calls it “Good family cake.”

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Best cake ever

“In my opinion, this is the best recipe I’ve ever tested,” says Betty Crocker Home Tester Mrs. F. Flora, 1236 Lawrence Ave., Leavenworth, Kansas. “It’s tops in quick cakes . . . and without sifting!

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Vintage velvet crumb cake - coffee cake recipe from 1952 - What people say

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