Before individual stickers-by-the-yard became popular in the ’80s, sets like these Halloween sticker sheets were the big thing. They usually were sold at drugstores, supermarkets and Hallmark stores in packages with 4 identical sheets, with each one usually having at least 9 stickers you could peel from a waxy paper backing. Here’s a look back!
Vintage Halloween sticker sheets – signs and slogans (1984)
Trick or treat? Halloween sticker sheets and individual stickers becoming a popular replacement for candy
Adapted from an article by Caroline Beyrau in The Courier-News (Bridgewater, New Jersey) October 24, 1984
Halloween used to be a simple affair.
Kids would dress up like witches or bums or ghosts or some such, grab a big bag or sack and canvas neighborhoods for as much candy as they could carry. Sampling much of their loot along the way, they would eventually come home exhausted and sort through the gumballs, candy bars and lollipops that comprised their sweet Halloween haul.
Today, the youngsters still don all kinds of costumes and hope for loads of candy. But when it comes to trick-or-treating this year, some of the rules have changed. While Halloween trick-or-treating has bounced back from the low point in 1982, when incidents of poisoned Tylenol capsules and subsequent reports of other tainted consumer products caused many parents to keep their children at home, the scare does seem to have left its mark on Halloween practices.
Along with old standbys like Milky Ways and M&Ms in the trick-or-treat bag, for instance, you’re likely to find more and more nonfood items like stickers, pencils, erasers and other small treats. They’re usually gifts from grown-ups who want to ensure that their Halloween treats are safe from contamination. Others, meanwhile, are concerned with nutrition and prefer to avoid sugar-laden candy…
Central Jersey stores report increased sales of stickers, pencils and other small toys this Halloween season, with some merchants, like Loree’s Drug Store on Main Street in Bound Brook, meeting consumer demand by ordering more nonfood items this year. At Loree’s, Halloween stickers of cats, goblins, pumpkins and other characters new items for the store this year – are selling at a brisk pace, according to front store manager Bobi Smith. “The kids are hot on stickers these days anyway,” she said.
The stickers, which are tagged “safe and sugarless,” have their own display in the front of the store, Smith said. Other stores, like Jamesway in Flemington and Branchburg Pharmacy, also report strong Halloween sticker sales.
Home economists like Kiser consider such sales to be a good idea. “It solves the problems of nutritionists, and it solves the problem of people concerned with tainted foods,” she said. “I think it is a dynamite idea.