Wonder-Horse ride-on spring toys: Get a horse.
Get a Wonder Horse, and you’ve made your cowboy’s happiest dreams come true…
No batteries needed. Wonder Horses run for hours on the every supplied by a few cookies! Youngsters stay quietly — and safely — amused for hours.
Safe as Daddy’s knee. A child who can sit up alone is perfectly safe in this Wonder “Shoo Fly Deluxe” rocker, equipped with safety strap and adjustable seatbelt. Polystyrene body is washable, won’t chip.
Easy to assemble. You can put any Wonder Horse together in a matter of minutes — and it will probably outlast the family car!
Wonder struck Ride-on toys
If you found yourself at the end of last January with nothing left of Christmas toys but the unpaid bills, then listen to our story…
Wonder Horse makes the world’s most popular toy horses. All 17 models (you see five of them [here]) promise instant joy on Christmas morning — and lasting year-round enjoyment.
In fact, every Horse carries as part of its equipage a guarantee which helps parents keep their Christmas promises to their children.
But make sure it’s a real Wonder Horse! There are a herd of imitators, but only one genuine Wonder Horse line.
Wonder Horse – Wonder Products Co, Collierville, Tennessee
The Wonder Horse history (1956)
Published in the Clarion-Ledger (Jackson, Mississippi) January 29, 1956
Made In Southland, Toy Has Become Nation’s Leader
A toy invented and manufactured in the Mid-South has, in a few short years, become the nation’s leader in the hobby horse field.
The patented spring-suspended Wonder Horse was invented by William Baltz, a farmer of Pocahontas, Arkansas, who got the idea from giving his children rides on his leg “horsey style.”
The original toy is now manufactured by Wonder Products Company, Collierville, Tennessee, in a complete line designed for age groups 1 to 7, and offering a model for every price range.
The Wonder Horse is manufactured in four models. The Deluxe with either metal or wood base sells for $29.95. The newest member of The Wonder Horse family is The Wonder Mare, priced at $19.95. The Wonder Pony, designed especially for children 1 to 3 years of age is $10.95, and the all-time favorite, The Wonder Horse Regular is $14.95.
The first three are handsome golden palominos, constructed of durable plastic. The Wonder Horse Regular is made of bright red wood. All are distinguished by patented Magic-Spring Action.
The Wonder Horse is a nationally advertised product bearing the Parents’ Seal of Commendation and is Education Approved. It has been demonstrated on nationwide television programs many times and featured in numerous national magazines.
Wonder Products Company is headed by E J. Koller, a Memphis businessman, who came out of retirement in 1949 to take over the reins of the company, and developed it into a nationally-known organization.
Shoo-Fly Deluxe rocking horse
Wonder Cheyenne play horse
Wonder Coaster toddler ride-on toy with wheels
Wonder Pony ride-on toy
Wonder Horse Deluxe (1954)
He can ride to Banbury Cross — or to meet the Sandman, on this faithful reproduction of a golden Palomino.
Wonder Horse DeLuxe is molded of tough plastic. Sturdy springs give realistic gaited action. Commended by Parents’ Magazine and is Toy Guidance Council “Educator — Approved.” For children 1 to 7 years. $29.95.
WONDER PRODUCTS COMPANY Collierville, Tenn.